Oriflame appoints Kenneth Benaim Campbell as CEO

Oriflame has appointed Kenneth Benaim Campbell as Chief Executive Officer.

Kenneth joins Oriflame with over 30 years of international leadership.

Prior to this, Campbell was with L’Oréal for 27 years during which he held senior leadership positions across Europe, Asia and Latin America.

Most recently, Kenneth was President for Europe and North America of Lipton Teas & Infusions.
Robert Bensoussan, Chairman of the Oriflame Board, said, “Kenneth is an exceptional international leader with deep beauty industry expertise, extensive global experience and a strong track record of building brands, developing people and delivering results. The Board unanimously believes he is the right leader to guide Oriflame through its next phase of development and growth.”

Kenneth takes over from Anna Malmhake, who has decided to step down following her three-year tenure as CEO and President.

Robert Bensoussan added: “I would also like to thank Anna for her leadership and commitment during an important period in Oriflame’s history. Under her leadership, the company successfully completed its refinancing and made significant progress in strengthening the business and advancing its transformation.”

Kenneth Benaim Campbell said, “I am honoured to join Oriflame. What attracted me most is the company’s unique entrepreneurial model, strong beauty heritage, talented people and global community of Beauty Entrepreneurs. I look forward to working closely with teams around the world to build on the progress already achieved and unlock the significant opportunities ahead.”

Edyta Kurek, Senior Vice President and GM, Oriflame India, said, “As we transition into this next phase of growth, we look forward to working closely with Kenneth and drawing on the depth of experience and perspective he brings from the beauty industry and across diverse markets. With more than 30 years in India, Oriflame has built a strong business and a growing community of consumers and Beauty Entrepreneurs, and we look forward to building on this foundation and creating greater value as we continue to grow Oriflame in India.”