skylight-mediakart

AI can scale execution, but human judgment will remain indispensable, say marketers

Marketers Emphasize Human Judgment Amid AI's Rise in Advertising?blur=25

At exchange4media and Skylight MediaKart's roundtable, marketers explored AI and the future of advertising

e4m Staff Aug 12, 2026 1:05 PM

Advertising is an unfinished story: Shahad Anand

Shahad Anand Highlights Attention's Role in Modern Marketing?blur=25

Speaking at Pitch CMO Summit 2026, Shahad Anand, Business Head, Skylight Mediakart, spoke about the role of personalization, contextual targeting & emotional creativity

e4m Staff Jun 15, 2026 2:42 PM

Skylight Mediakart appoints Mayank Sahu as Head of Operations & Client Success

Skylight Mediakart appoints Mayank Sahu Head of Operations and Client Success?blur=25

Mayank Sahu will be responsible for driving operational efficiency, optimizing processes, and elevating client experience

e4m Staff Apr 25, 2026 7:50 AM

Attention, Context & Creativity: Shahad Anand decodes high-impact auto advertising

e4m Automotive Marketing Summit?blur=25

At e4m Automotive Marketing Summit, Shahad Anand, Business Head at Skylight Mediakart, unpacked how brands can engineer stronger consumer impact

e4m Staff Feb 27, 2026 5:11 PM

Skylight Mediakart appoints Ruchika Pathak as Head of Agency Relationships & Partnerships

Ruchika Pathak?blur=25

Ruchika’s mandate is to drive national-level digital ad revenue growth through strategic agency partnerships & foster relationships with key agency stakeholders

e4m Staff Jan 16, 2026 6:25 PM