experiential-marketing

Guest Column: Prateek Kumar, CEO & MD, NeoNiche Integrated Solutions Pvt. Ltd tells us more about how experiential marketing can enhance customer perception and strengthen brand essence

Prateek Kumar 12-February-2019

At the recent WOW Awards Asia 2018, Dainik Jagran bagged 5 awards under Experiential Marketing Category, Group A – 3 Gold, one Silver and a Bronze.

exchange4media Staff 06-July-2018

The key drivers for this robust growth are digital activation, sports leagues, rural expansion and government initiatives followed by IPs, personal events, product launches, expansion of mini-metros and BTL spends

exchange4media Staff 22-September-2017

Kumar believes that consumers are no longer experiencing the virtue of a brand but are instead experiencing what their five senses feel, which is why experiential marketing is so crucial today

Ronald Menezes 04-August-2017

The new division will be under its live event IP Company, Event Capital.

exchange4media Staff 09-May-2017

With the Utility Vehicle market recording a growth of 32.6 per cent in 2016-17, Tata Motors hopes to ride the wave with HEXA

Shraddha Shirodkar 19-January-2017

LiveMedia has appointed Arun Hariharan as its COO. Hariharan will be based in New Delhi and spearhead the company's efforts to further consolidate its position in the industry.

exchange4media Staff 14-January-2016

Patney’s appointment is among two new ones being made by Maxus, the other being that of Pooja Verma, who joins as Head of Maxus ESP.

exchange4media Staff 24-November-2015

Consumers face unique experiences and varied choices, which link them directly to the brand. Marketers are ready to invest in innovative technologies, so experiential is the trend, says Windchimes

Windchimes Communications 02-August-2014

Companies that are ready to build consumer experiences are sure to increase awareness, build loyalty and boost sales for their brands, says Windchimes Communications

Windchimes 05-July-2014

Experiential marketing is a growing area. As our lives continue to evolve, brands are always looking at innovative ways to remain relevant, says Dialogue Factory's Dalveer Singh

Dalveer Singh 17-April-2014

The marketing narrative in 2014 will centre around the efficacy & efficiency of marketing plans, says Karan Kumar, GM - Marketing, ITC's Lifestyle Retailing Business

Karan Kumar 14-January-2014

If it is, don't be alarmed! You do not have a problem. It just means that the beer brand's experiential marketing initiative has hit a home run

Twishy 02-September-2013

The driving force behind the team is experiential marketing expert, Dalveer Singh, who is Head of Experiential Marketing - Asia Pacific at Dialogue Factory

exchange4media Staff 18-July-2013

In an 'Experience Economy', information is distributed through stories of product or service, which is then 'experienced' by the end-users, says events consultant Tanaz Basrur

Tanaz Basrur 05-July-2013

SP Shukla, President Group Strategy and Chief Brand Officer, Mahindra decodes the power of experiential marketing

Priyanka Nair 07-March-2013

Reporter Deepa Balasubramanian ventures into the world of experiential marketing and finds an astonishing level of sophistication there

Deepa Balasubramanian 02-February-2013

Shobiz’s Sameer Tobaccowala feels proactive policy formation & a climate conducive to growth will give a big boost to experiential marketing sector

Deepa Balasubramanian 12-January-2013

Correspondent Deepa Balasubramanian digs into the experiential marketing side of the business and is amazed at how this sector has developed

Deepa Balasubramanian 24-November-2012

George P Johnson’s VP and MD Rasheed Sait sees innovative ideas, engagement & effective execution leading growth for this industry

Deepa Balasubramanian 16-October-2012