experiential-marketing
eventIndustry

Tapping the industry growth of 17 per cent, government will soon be tying up with local players and monetize the city’s resources and heritage sites

Nafisa Shaheen Aug 8, 2019 8:05 AM

EEmagine

The annual conference honours ideators, designers, thought leaders, marketing gurus, entrepreneurs, innovators and policy makers

exchange4media Staff Jul 22, 2019 3:27 PM

KidZania

Big Bazaar, Yes Bank, Kinder Joy, Bajaj Electricals, Marico, Frooti, Club Mahindra and Chocos are some of the brands associated with KidZania

Shweta Raaj Singh Jun 26, 2019 8:43 AM

Faber India

The framework has been deployed on Faber India’s corporate website by its digital partner Bottle Openers Digital Solutions

exchange4media Staff May 16, 2019 11:05 AM

Prateek Kumar

Guest Column: Prateek Kumar, CEO & MD, NeoNiche Integrated Solutions Pvt. Ltd tells us more about how experiential marketing can enhance customer perception and strengthen brand essence

Prateek Kumar Feb 12, 2019 8:41 AM

At the recent WOW Awards Asia 2018, Dainik Jagran bagged 5 awards under Experiential Marketing Category, Group A – 3 Gold, one Silver and a Bronze.

exchange4media Staff Jul 6, 2018 7:12 PM

The key drivers for this robust growth are digital activation, sports leagues, rural expansion and government initiatives followed by IPs, personal events, product launches, expansion of mini-metros and BTL spends

exchange4media Staff Sep 22, 2017 8:45 AM

Kumar believes that consumers are no longer experiencing the virtue of a brand but are instead experiencing what their five senses feel, which is why experiential marketing is so crucial today

Ronald Menezes Aug 4, 2017 8:14 AM

The new division will be under its live event IP Company, Event Capital.

exchange4media Staff May 9, 2017 2:47 PM

Experiential marketing plays key role in Tata Motors' Hexa launch

With the Utility Vehicle market recording a growth of 32.6 per cent in 2016-17, Tata Motors hopes to ride the wave with HEXA

Shraddha Shirodkar Jan 19, 2017 8:18 AM

Arun Hariharan joins LiveMedia as COO

LiveMedia has appointed Arun Hariharan as its COO. Hariharan will be based in New Delhi and spearhead the company's efforts to further consolidate its position in the industry.

exchange4media Staff Jan 14, 2016 5:32 PM

Maxus appoints Vidur Patney as National Director of Experiential Marketing

Patney’s appointment is among two new ones being made by Maxus, the other being that of Pooja Verma, who joins as Head of Maxus ESP.

exchange4media Staff Nov 24, 2015 3:10 PM

Guest Column: Harnessing the power of experiential marketing

Consumers face unique experiences and varied choices, which link them directly to the brand. Marketers are ready to invest in innovative technologies, so experiential is the trend, says Windchimes

Windchimes Communications Aug 2, 2014 11:41 AM

Guest Column: Brands shifting focus to experiential mktg to ramp up engagement

Companies that are ready to build consumer experiences are sure to increase awareness, build loyalty and boost sales for their brands, says Windchimes Communications

Windchimes Jul 5, 2014 10:35 AM

Guest Column: "Experiential mktg engages TG at a more emotional level"

Experiential marketing is a growing area. As our lives continue to evolve, brands are always looking at innovative ways to remain relevant, says Dialogue Factory's Dalveer Singh

Dalveer Singh Apr 17, 2014 9:45 AM

Guest Column: "Efficacy, efficiency & experiential will be key buzz in mktg in 2014"

The marketing narrative in 2014 will centre around the efficacy & efficiency of marketing plans, says Karan Kumar, GM - Marketing, ITC's Lifestyle Retailing Business

Karan Kumar Jan 14, 2014 8:40 AM

A voice in your head telling you to grab a Heineken?

If it is, don't be alarmed! You do not have a problem. It just means that the beer brand's experiential marketing initiative has hit a home run

Twishy Sep 2, 2013 8:04 AM

Dialogue Factory & Dialect merge to offer experiential mktg solutions

The driving force behind the team is experiential marketing expert, Dalveer Singh, who is Head of Experiential Marketing - Asia Pacific at Dialogue Factory

exchange4media Staff Jul 18, 2013 7:40 AM

Guest Column: Creating the right ‘Experience Economy’

In an 'Experience Economy', information is distributed through stories of product or service, which is then 'experienced' by the end-users, says events consultant Tanaz Basrur

Tanaz Basrur Jul 5, 2013 3:25 PM

“Experiential marketing works best when it’s personalised”

SP Shukla, President Group Strategy and Chief Brand Officer, Mahindra decodes the power of experiential marketing

Priyanka Nair Mar 7, 2013 4:09 AM

Advertisment

Advertisment

Advertisment

Advertisment