experiential-marketing
Vikram Lalvani?blur=25

Domestic tourism and local demand will rise, making India stronger and more powerful than before writes Vikram Lalvani, Chief Officer- Revenue Management and Sales, Sterling Holiday Resorts Limited

exchange4media Staff Jul 7, 2020 6:00 PM

roshan abbas?blur=25

With the industry going through a new low in terms of business owing to the COVID-19 crisis, Abbas in this exclusive interview speaks about his vision for the industry and more

exchange4media Staff Jul 7, 2020 1:30 PM

experiential marketing?blur=25

We are built to be hungry for touch, exploration and interaction in-person and until physical events are back on track we need to innovate to thrive in the uncertainty, writes Rasheed Sait

exchange4media Staff Jul 7, 2020 12:49 PM

Future Ready Series?blur=25

As part of the Future Ready Series, EEMA recently hosted a webinar which was presented by exchange4media & Red Carpet Awards, and supported by BW Applause & everythingexperiential.com

exchange4media Staff May 9, 2020 1:24 PM

Econclave?blur=25

Roshan Abbas, Co-Founder-Kommune, MD-Geometry Encompass, and Brian Tellis, Co-Founder & Group CEO, Fountainhead, MKTG discuss how Experiential will shape up in this zero-touch world

exchange4media Staff May 9, 2020 10:36 AM

EEMA Future Ready Series?blur=25

This webinar is presented by exchange4media & Red Carpet Awards in association with EEMA, and supported by BW Applause & everythingexperinetial.com

exchange4media Staff May 7, 2020 9:01 AM

Experiential Marketing?blur=25

Experiential Marketing experts share insights on how the industry can tackle the situation of the COVID-19 lockdown and sustain a connection with the consumer

Noel Dsouza Apr 8, 2020 9:04 AM

Laban?blur=25

The experiential campaign for Laban Stretchy Man from Norwegian brand Orkla aims to create better brand awareness

exchange4media Staff Mar 2, 2020 4:39 PM

Candid Marketing?blur=25

For the last five years, Kumar has been involved in the transformation of Candid into a brand activation and experiential marketing agency that hinges on storytelling and technology

exchange4media Staff Dec 20, 2019 12:55 PM

Nando's?blur=25

With giant installations and vibrant graffiti, the South African casual dining restaurant brand aims to create hype and excitement around the opening of its tenth restaurant at Ambience Mall, Gurgaon

exchange4media Staff Nov 1, 2019 3:52 PM

Housefull 4?blur=25

Akshay Kumar starrer Housefull 4 team is going all out, painting coaches of trains in and around Mumbai to promote the film, grab maximum eyeballs, and clock in huge revenues at the box office

Shreshtha Verma Oct 22, 2019 8:38 AM

eventIndustry?blur=25

Tapping the industry growth of 17 per cent, government will soon be tying up with local players and monetize the city’s resources and heritage sites

Nafisa Shaheen Aug 8, 2019 8:05 AM

EEmagine?blur=25

The annual conference honours ideators, designers, thought leaders, marketing gurus, entrepreneurs, innovators and policy makers

exchange4media Staff Jul 22, 2019 3:27 PM

KidZania?blur=25

Big Bazaar, Yes Bank, Kinder Joy, Bajaj Electricals, Marico, Frooti, Club Mahindra and Chocos are some of the brands associated with KidZania

Shweta Raaj Singh Jun 26, 2019 8:43 AM

Faber India?blur=25

The framework has been deployed on Faber India’s corporate website by its digital partner Bottle Openers Digital Solutions

exchange4media Staff May 16, 2019 11:05 AM

Prateek Kumar?blur=25

Guest Column: Prateek Kumar, CEO & MD, NeoNiche Integrated Solutions Pvt. Ltd tells us more about how experiential marketing can enhance customer perception and strengthen brand essence

Prateek Kumar Feb 12, 2019 8:41 AM

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At the recent WOW Awards Asia 2018, Dainik Jagran bagged 5 awards under Experiential Marketing Category, Group A – 3 Gold, one Silver and a Bronze.

exchange4media Staff Jul 6, 2018 7:12 PM

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The key drivers for this robust growth are digital activation, sports leagues, rural expansion and government initiatives followed by IPs, personal events, product launches, expansion of mini-metros and BTL spends

exchange4media Staff Sep 22, 2017 8:45 AM

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Kumar believes that consumers are no longer experiencing the virtue of a brand but are instead experiencing what their five senses feel, which is why experiential marketing is so crucial today

Ronald Menezes Aug 4, 2017 8:14 AM

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The new division will be under its live event IP Company, Event Capital.

exchange4media Staff May 9, 2017 2:47 PM