experiential-marketing
As attention fractures across screens, Indian brands are trading campaigns for participation, betting on moments audiences live in, rather than scroll past
For marketers, the luxury housing category is moving beyond lead generation with developers increasingly focusing on creating distinct brand identities
Sunidhi Vijay Jul 14, 2026 8:25 AM
Prior to joining the venture, Sharma was Vice President – Marketing at HDFC Bank
The event industry veteran has announced his candidature for EEMA South Vice President
e4m Staff Jun 27, 2026 2:20 PM
Cinema’s Q1 2026 revival is reshaping brand strategies, with advertisers moving beyond commercials to experiential, in-theatre and culturally driven marketing formats
Shalinee Mishra Jun 1, 2026 9:01 AM
Mahendra Singh Chauhan previously held roles at Wavemaker, Rajasthan Patrika and others
While Event Crafter won the ‘Wedding Planner of the Year' award, Inextis Events was named the ‘Event Agency of the Year’; Blue Star, Pernod Ricard India & Hyundai among key winners
The conference will be followed by the e4m Red Carpet Experiential Awards
The fourth edition of the awards will be held on DecThe fourth edition of the awards will be held on December 18ember 18
Rohit Kapoor, CEO - Food Marketplace at Swiggy, is the Jury Chair for the fourth edition of the awards
Guest Column: Shuvadip Banerjee, Chief Digital Marketing Officer of ITC Ltd, highlights the importance of brands grounding themselves in the culture, traditions, behaviours of the people they serve
Shuvadip Banerjee Dec 4, 2025 8:54 AM
Rohit Kapoor, CEO - Food Marketplace at Swiggy, has been named as the Jury Chair
Nominations are now open! Agencies, brands, and professionals, this is your chance to spotlight your most exceptional work and secure your place among the industry’s finest.
e4m Staff Aug 12, 2025 4:04 PM
In this guest column, Devapriya Khanna, Founder of Connexus Global Ventures, shares why experiential branding is key for scale-ups looking to grow beyond traditional campaigns.
Devapriya Khanna Jun 30, 2025 4:30 PM
Guest Column: Sanjoy K Roy, Teamwork Arts MD, on India’s Rs 100 billion experiential boom, he reflects on the rise of immersive events redefining brand and consumer engagement.
Sanjoy K Roy Jun 24, 2025 3:31 PM
EEMA President opens up about growth, disruption, inclusivity and why India’s time as a global stage for experiences has arrived.
Ojasvi Kapoor Jun 13, 2025 2:45 PM
The e4m Red Carpet Experiential Marketing Summit saw a panel of industry leaders discuss the evolving landscape of immersive experiences and their role in marketing
e4m Staff Dec 30, 2024 1:19 PM
At the e4m Red Carpet Experiential Marketing Summit, Ramita Chaudhuri, Marketing & start-up expert and ex-CMO (Mahou India), shared insights on ‘Crafting Immersive Experiences in the Liquor Industry’
e4m Staff Dec 30, 2024 10:29 AM
Aparajita Parashar, Founder, Made of Honour Weddings and Events and Naveen Gupta, Co-Founder, Spalba spoke about the ROI conundrum at the e4m Red Carpet Experiential Marketing Summit
e4m Staff Dec 28, 2024 9:14 AM
At the e4m Red Carpet Experiential Marketing Summit 2024, anchors, artists and presenters delved into how to capture audience attention when attention spans are at an all-time low
e4m Staff Dec 28, 2024 9:14 AM
The prestigious awards celebrate creativity, innovation and effectiveness in the Event and MICE industry space
e4m Desk Dec 27, 2024 11:03 PM
At the e4m Red Carpet Experiential Marketing Summit 2024, Brij Bakshi, Media & Communication Expert and Former DG Doordarshan, shared insights on the evolving marketing and content creation landscape
e4m Staff Dec 27, 2024 2:45 PM
The third edition of the conference and awards will be held in New Delhi
The upcoming edition of the conference and awards will be held in New Delhi
e4m Desk Dec 23, 2024 11:14 AM
The Head of Domestic Spirits and RTD for Bacardi India, Ayaesha Gooptu, spoke to e4m about the importance of experiential marketing, changing consumer trends and more
Chehneet Kaur Nov 22, 2024 12:34 PM
e4m Blog: In this article, let's decode how experiential marketing can create immersive and interactive experiences for its consumers, the trends, future and more
Priyanka Puri, Sr. VP - Marketing, Hygienic Research Institute (parent company of Streax Professional), spoke to e4m on the brand's new campaign with actor Vaani Kapoor, roping in influencers and more
Chehneet Kaur Aug 27, 2024 8:34 AM
Brand lead of Bacardi Ashish Jha shares with e4m the brand’s growth story, creating presence on social media along with on-ground events, and more
e4m Staff Aug 16, 2024 1:56 PM
Kumar spoke exclusively to e4m about the brand's recent triumph at the 2nd edition of the Red Carpet Experiential Marketing Summit & Awards
e4m Staff Feb 8, 2024 10:50 AM
At the e4m Red Carpet Experiential Marketing Summit & Awards, writer and communication coach Gitikka Ganju engaged in a chat on the power and responsibility of communication in an omni-connected era
Sohini Ganguly Dec 29, 2023 2:13 PM
Dr Bhuvan Lall, author, producer and creative entrepreneur, spoke about the evolution of cinema and its impact on the society at the e4m Red Carpet Experiential Marketing Summit and Awards
e4m Staff Dec 28, 2023 1:05 PM
At the e4m Red Carpet Experiential Marketing Summit and Awards, a panel of experts gathered to discuss the Future Proofing of Venues - Adapting to Changing Event Trends and Preferences
Sohini Ganguly Dec 28, 2023 10:26 AM
Advertising and marketing industry veterans discussed the scope of using emotions to craft unique experiences for consumers at the e4m RedCarpet Experiential Marketing Summit
Shantanu David Dec 27, 2023 2:59 PM
Sachin Bansal, Chief Explorer & Founder, India City Walks, talks about the nitty-gritty of the consumer journey at the e4m RedCarpet Experiential Marketing Summit
Paawan Sunam Dec 27, 2023 1:54 PM
At the e4m RedCarpet Experiential Marketing Summit 2023, industry leaders from Spalba, Vibgyor Group and Tech XP talk about the challenges, opportunities and future that the event tech space holds
Chehneet Kaur Dec 27, 2023 11:52 AM
At the e4m RedCarpet Experiential Marketing Summit 2023, Sunil Chauhan, Founder of FabCafe & Chefs United, spoke about the growing field of the hospitality industry
Tanzila Shaikh Dec 27, 2023 10:59 AM
Alok Sanwal, CEO, Dainik Jagran-inext Jagran Prakashan Ltd, spoke at e4m RedCarpet Experiential Marketing Summit
Sonam Saini Dec 27, 2023 8:42 AM
Veteran marketeer Manoj Adlakha shared his insights on experiential marketing and how his new company RedBeryl is ensuring customer satisfaction during the e4mRedCarpet Experiential Marketing Summit
Aditi Gupta Dec 26, 2023 7:07 PM
From gold to automobile to liquor, brands have upped their ad spend for experiential marketing. AI-AR-VR are the flavour of the season
Kanchan Srivastava Nov 10, 2023 8:58 AM
Bira 91, Lexus and Tanishq share their journey in developing an experiential marketing strategy that sticks with the consumer
Chehneet Kaur Aug 17, 2023 8:18 AM
Industry leaders share key points that brands should consider while using experiential marketing for OOH campaigns
Medha Jha Mar 30, 2023 9:09 AM
SPRD will manage industry alliances and help the client in building thought leadership
exchange4media Staff Oct 14, 2022 1:29 PM
While OOH advertising is getting a shot in the arm with brands increasing thrust on tier-II & tier-III cities, brands & marketers are warming up to experiential mktg as we learn to live with Covid
Archana Khatri Das Jan 10, 2022 9:05 AM
Expressing their concerns over a drastic dip in on-ground activities, industry leaders share that the second wave of Covid has brought uncertainty in terms of resuming business activities
Ruhail Amin May 20, 2021 8:40 AM
The experiential campaign has generated over 22 lakh impressions
exchange4media Staff Dec 28, 2020 10:51 AM