Alberto Canteli Suarez joins Terrific as President and Chief Commercial Officer
Prior to this, Alberto Canteli Suarez was with Havas for 26 years
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Published: Sep 24, 2026 11:01 AM | 2 min read
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- Alberto Canteli Suarez has been appointed as the new President and Chief Commercial Officer of Terrific, also joining the company as a partner on its Supervisory Board.
- He announced his new role on LinkedIn, emphasizing his desire to engage more closely with product development, clients, and the building process.
- Suarez expressed gratitude for his 26 years at Havas, highlighting how his experiences there shaped his views on brands, growth, and leadership.
- In his new position at Terrific, he will focus on commercial leadership and is particularly attracted to the company's AI-native approach and growth potential.
Alberto Canteli Suarez has joined Terrific as its new President and Chief Commercial Officer, marking a new chapter in his career after several years with Havas. He also joins the company as a partner on its Supervisory Board. Suarez announced the appointment on LinkedIn, describing the move as an opportunity to work closer to the product, clients and the building process.
Reflecting on his time at Havas, Suarez expressed gratitude to the organisation, its people, clients and partners across different markets. He said his experience in advertising and media had shaped his approach to brands, growth and leadership, while his next move was driven by a desire to take on a more hands-on role rather than pursue another traditional executive position.
"New chapter. After many years in advertising and media, I'm grateful to Havas and to the people, clients and partners I worked with across so many countries. That experience shaped how I think about brands, growth and leadership. For my next chapter, I wasn't looking for another executive role. I wanted to be closer to the product, the clients and the building process, working with good people on something AI-native, innovative and with massive potential. I found that at www.terrificlive.com . I'm excited to join as President & Chief Commercial Officer and as a partner on the Supervisory Board", the LinkedIn post read.
At Terrific, Suarez said he was drawn to the company's AI-native approach, innovation and growth potential. In his new role, he will focus on commercial leadership while working closely with the product and client ecosystem. He said he was excited to join the team, work with its people and contribute to building the company's next phase.
Prior to this, Alberto Canteli Suarez was with Havas for 26 years.
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