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At the inaugural day of the CII Big Picture Summit, experts discussed challenges and opportunities involving streaming platforms
The party leads the list with 22,099 insertions, followed by Netflix with 12,951 insertions
exchange4media Staff 23-November-2018
Vijay Subramaniam, Director & Head, Content, Amazon Prime Video India, on their fifth original series Mirzapur, shaping the regional content strategy, banking on comedy genre and future line-up
exchange4media Staff 20-November-2018
Dr. Annurag Batra, Founder & Chairman of exchange4media group, in conversation with Dr. Subhash Chandra, Chairman, ZEE & Essel Group, on Zee’s plans ahead.
Annurag Batra 16-November-2018
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Film by Supari Studios highlights the importance that stories hold in our lives, through the eyes of a grandmother and granddaughter
exchange4media Staff 12-November-2018
Netflix is said to have dedicated Rs 600 cr per year for original content in India and Amazon committed Rs 2,230 cr last year, which is expected to be allocated over two-three years
Madhuwanti Saha 10-October-2018
The OTT market currently stands at Rs 2,150 crore with the presence of more than 30 frontline players
exchange4media Staff 26-September-2018
In the US, advertisers are expected to spend $4.61 billion on Amazon in 2018, accounting for 4.1% of all digital ad spend. While in India, nearly 15% of digital ad monies can be attributed to the ad revenues of OTT platforms.
Venkata Susmita Biswas 24-September-2018
Meanwhile, OTT service Amazon Prime India forayed into the category at eighth spot
exchange4media Staff 14-September-2018
For 'Tom Clancy's Jack Ryan', Amazon Prime Video India has collaborated with content platform Terribly Tiny Tales
exchange4media Staff 07-September-2018
A round-up of the 10 most viewed YouTube ads in India for the month of July
exchange4media Staff 28-August-2018
Fans can join in the live stream experience by tweeting their questions for the cast with the hashtag #ComicstaanLIVE as part of the live Q&A and join in the conversation.
exchange4media Staff 13-July-2018
The timing of Netflix and Amazon India's aggressive marketing promotions across different media channels has only made the battle more engaging
Closer to its launch on July 13, the masthead of Times of India will change to Times of Comicstaan for a few seconds
exchange4media Staff 27-June-2018
This marks the digital debut of two-time National Film Award winning actor, Manoj Bajpayee, along with National Film Award recipient, Priyamani
exchange4media Staff 13-June-2018
To highlight Amazon Prime Video features, the integrated campaign features Prime couple, Rohan and Roshni
exchange4media Staff 08-May-2018
Through this deal with Sanjay Leela Bhansali Films and Viacom18 Motion Pictures, Amazon Prime Video will be the digital home for Padmaavat, the first and only place for customers to stream the most-awaited romantic period drama of the year.
exchange4media Staff 27-March-2018
Recap brings you a round up of the important stories that made headlines this week.
exchange4media Staff 17-March-2018
For television rights the battle is between the two major broadcasters, Star India and Sony Pictures Network India. Meanwhile, the competition is going to be tough among the digital players as well.
exchange4media Staff 15-March-2018
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James Farrell, Content Head of Asia-Pacific in a free-wheeling chat with exchange4media talks about Amazon Prime Video's run in India, consumption patterns and the varying content strategy from country to country
