Created by Biswa Kalyan Rath, the series has Shweta Tripathi in the lead

exchange4media Staff 05-April-2019

Advertising industry experts spill the tea on whether OTT platforms and their premium service paywall pose a challenge for advertisers or not

Noel Dsouza 01-April-2019

The global video streaming service will also be strengthening its regional content with shows in Tamil, Telugu and other local languages

exchange4media Staff 11-January-2019

FMCG majors Hindustan Lever, Reckitt Benckiser and ITC Ltd. featured among top three advertisers

exchange4media Staff 07-January-2019

Some big names include Amazon Prime, TVS, Vodafone, Uber Eats, Paytm, Zoomcar

exchange4media Staff 22-December-2018

At the inaugural day of the CII Big Picture Summit, experts discussed challenges and opportunities involving streaming platforms

Ruhail Amin 07-December-2018

The party leads the list with 22,099 insertions, followed by Netflix with 12,951 insertions

exchange4media Staff 23-November-2018

Vijay Subramaniam, Director & Head, Content, Amazon Prime Video India, on their fifth original series Mirzapur, shaping the regional content strategy, banking on comedy genre and future line-up

exchange4media Staff 20-November-2018

Dr. Annurag Batra, Founder & Chairman of exchange4media group, in conversation with Dr. Subhash Chandra, Chairman, ZEE & Essel Group, on Zee’s plans ahead.

Annurag Batra 16-November-2018

Film by Supari Studios highlights the importance that stories hold in our lives, through the eyes of a grandmother and granddaughter

exchange4media Staff 12-November-2018

Netflix is said to have dedicated Rs 600 cr per year for original content in India and Amazon committed Rs 2,230 cr last year, which is expected to be allocated over two-three years

Madhuwanti Saha 10-October-2018

The OTT market currently stands at Rs 2,150 crore with the presence of more than 30 frontline players

exchange4media Staff 26-September-2018

In the US, advertisers are expected to spend $4.61 billion on Amazon in 2018, accounting for 4.1% of all digital ad spend. While in India, nearly 15% of digital ad monies can be attributed to the ad revenues of OTT platforms.

Venkata Susmita Biswas 24-September-2018

Meanwhile, OTT service Amazon Prime India forayed into the category at eighth spot

exchange4media Staff 14-September-2018

For 'Tom Clancy's Jack Ryan', Amazon Prime Video India has collaborated with content platform Terribly Tiny Tales

exchange4media Staff 07-September-2018

A round-up of the 10 most viewed YouTube ads in India for the month of July

exchange4media Staff 28-August-2018

Fans can join in the live stream experience by tweeting their questions for the cast with the hashtag #ComicstaanLIVE as part of the live Q&A and join in the conversation.

exchange4media Staff 13-July-2018

The timing of Netflix and Amazon India's aggressive marketing promotions across different media channels has only made the battle more engaging

Madhuwanti Saha 13-July-2018

Closer to its launch on July 13, the masthead of Times of India will change to Times of Comicstaan for a few seconds

exchange4media Staff 27-June-2018

This marks the digital debut of two-time National Film Award winning actor, Manoj Bajpayee, along with National Film Award recipient, Priyamani

exchange4media Staff 13-June-2018