At a time when corporations are being conservative with ad spends, experts tell us how OTT players are leveraging the outdoor advertising space to outdo their competition

Anjali Thakur Nov 8, 2019 8:32 AM

In general, a majority of Indians support some form of content censorship, 27% think it is not required, while 16% are unsure

exchange4media Staff Oct 31, 2019 11:13 AM

Through this association, Dish TV and d2h subscribers will be able to seamlessly access Amazon Prime Video app on their TV

exchange4media Staff Oct 7, 2019 12:45 PM

Industry experts tell us why targetting premium viewers is important in clinching viewship in the cluttered OTT space

Nafisa Shaheen Sep 23, 2019 9:00 AM

Subramaniam, Director & Content Head, Amazon Prime Video talks about increasing competition in the OTT space and why Television will always be a thriving universe

Moumita Bhattacharjee Sep 18, 2019 8:22 AM

Industry experts say while consumers are increasingly opting for OTT services, advertising on these platforms is gaining huge demand

Nafisa Shaheen Sep 5, 2019 8:33 AM

As the OTT industry continues to grow, digital rights for films have prominently figured as a source of revenue generation

Shikha Paliwal Aug 27, 2019 8:39 AM

Indian soap operas and sports programmes among the least watched genres with its consumption on Amazon Prime being slightly higher than on Netflix, says Redseer Consulting report

exchange4media Staff Jul 18, 2019 6:38 PM

The app's downloads currently stand at 109 million, making it the third Indian video-streaming app after Hotstar and JioTV to reach 100 million downloads

exchange4media Staff Jul 11, 2019 7:47 PM

The tweet saw other brands such as Amazon Prime Video, Mobikwik, The Viral Fever, YouTube India, Dabur Hajmola etc. all pitching in with their quirky version of Zomato’s Twitter advice

Shikha Paliwal Jul 9, 2019 8:06 AM

The 8-episode hunt for India’s next big comedy sensation will start on July 12, 2019

exchange4media Staff Jun 26, 2019 4:21 PM

Created by Biswa Kalyan Rath, the series has Shweta Tripathi in the lead

exchange4media Staff Apr 5, 2019 2:29 PM

Advertising industry experts spill the tea on whether OTT platforms and their premium service paywall pose a challenge for advertisers or not

Noel Dsouza Apr 1, 2019 9:13 AM

The global video streaming service will also be strengthening its regional content with shows in Tamil, Telugu and other local languages

exchange4media Staff Jan 11, 2019 8:51 AM

FMCG majors Hindustan Lever, Reckitt Benckiser and ITC Ltd. featured among top three advertisers

exchange4media Staff Jan 7, 2019 8:43 AM

Some big names include Amazon Prime, TVS, Vodafone, Uber Eats, Paytm, Zoomcar

exchange4media Staff Dec 22, 2018 9:06 AM

At the inaugural day of the CII Big Picture Summit, experts discussed challenges and opportunities involving streaming platforms

Ruhail Amin Dec 7, 2018 8:46 AM

The party leads the list with 22,099 insertions, followed by Netflix with 12,951 insertions

exchange4media Staff Nov 23, 2018 8:32 AM

Vijay Subramaniam, Director & Head, Content, Amazon Prime Video India, on their fifth original series Mirzapur, shaping the regional content strategy, banking on comedy genre and future line-up

exchange4media Staff Nov 20, 2018 8:44 AM

Dr. Annurag Batra, Founder & Chairman of exchange4media group, in conversation with Dr. Subhash Chandra, Chairman, ZEE & Essel Group, on Zee’s plans ahead.

Annurag Batra Nov 16, 2018 8:58 AM