amazon-prime-video
Amazon Prime Jack Ryan

At a time when corporations are being conservative with ad spends, experts tell us how OTT players are leveraging the outdoor advertising space to outdo their competition

Anjali Thakur Nov 8, 2019 8:32 AM

YouGov

In general, a majority of Indians support some form of content censorship, 27% think it is not required, while 16% are unsure

exchange4media Staff Oct 31, 2019 11:13 AM

DishTV Amazon Prime Video

Through this association, Dish TV and d2h subscribers will be able to seamlessly access Amazon Prime Video app on their TV

exchange4media Staff Oct 7, 2019 12:45 PM

paidviewers

Industry experts tell us why targetting premium viewers is important in clinching viewship in the cluttered OTT space

Nafisa Shaheen Sep 23, 2019 9:00 AM

Vijay Subramaniam Amazon

Subramaniam, Director & Content Head, Amazon Prime Video talks about increasing competition in the OTT space and why Television will always be a thriving universe

Moumita Bhattacharjee Sep 18, 2019 8:22 AM

Streamingwar

Industry experts say while consumers are increasingly opting for OTT services, advertising on these platforms is gaining huge demand

Nafisa Shaheen Sep 5, 2019 8:33 AM

OTT Platforms

As the OTT industry continues to grow, digital rights for films have prominently figured as a source of revenue generation

Shikha Paliwal Aug 27, 2019 8:39 AM

OTT

Indian soap operas and sports programmes among the least watched genres with its consumption on Amazon Prime being slightly higher than on Netflix, says Redseer Consulting report

exchange4media Staff Jul 18, 2019 6:38 PM

SonyLIV

The app's downloads currently stand at 109 million, making it the third Indian video-streaming app after Hotstar and JioTV to reach 100 million downloads

exchange4media Staff Jul 11, 2019 7:47 PM

zomato

The tweet saw other brands such as Amazon Prime Video, Mobikwik, The Viral Fever, YouTube India, Dabur Hajmola etc. all pitching in with their quirky version of Zomato’s Twitter advice

Shikha Paliwal Jul 9, 2019 8:06 AM

Comicstaan

The 8-episode hunt for India’s next big comedy sensation will start on July 12, 2019

exchange4media Staff Jun 26, 2019 4:21 PM

amazon prime

Created by Biswa Kalyan Rath, the series has Shweta Tripathi in the lead

exchange4media Staff Apr 5, 2019 2:29 PM

OTT Premium Service

Advertising industry experts spill the tea on whether OTT platforms and their premium service paywall pose a challenge for advertisers or not

Noel Dsouza Apr 1, 2019 9:13 AM

AmazonPrime

The global video streaming service will also be strengthening its regional content with shows in Tamil, Telugu and other local languages

exchange4media Staff Jan 11, 2019 8:51 AM

barc

FMCG majors Hindustan Lever, Reckitt Benckiser and ITC Ltd. featured among top three advertisers

exchange4media Staff Jan 7, 2019 8:43 AM

OTTpanel

At the inaugural day of the CII Big Picture Summit, experts discussed challenges and opportunities involving streaming platforms

Ruhail Amin Dec 7, 2018 8:46 AM

BJP

The party leads the list with 22,099 insertions, followed by Netflix with 12,951 insertions

exchange4media Staff Nov 23, 2018 8:32 AM

Mirzapur

Vijay Subramaniam, Director & Head, Content, Amazon Prime Video India, on their fifth original series Mirzapur, shaping the regional content strategy, banking on comedy genre and future line-up

exchange4media Staff Nov 20, 2018 8:44 AM

ShubhashChandra

Dr. Annurag Batra, Founder & Chairman of exchange4media group, in conversation with Dr. Subhash Chandra, Chairman, ZEE & Essel Group, on Zee’s plans ahead.

Annurag Batra Nov 16, 2018 8:58 AM