The partnership will allow Tata Sky users to access Prime Video content via Binge

exchange4media Staff Jul 26, 2021 1:29 PM

Access to better networks, digital connectivity and smartphones, are some of the factors responsible for the growth in subscription of OTT platforms in India, according to the research report

exchange4media Staff Jul 16, 2021 9:59 AM

New entrants to the brand list were Ajio, Boost and Amazon Prime Video. Hindustan Unilever continued to be the biggest advertiser

exchange4media Staff Jul 9, 2021 8:19 AM

The analgesic brand’s Instagram feed is mirroring that of ‘Sherni’ in a spirit of solidarity towards women who can not only endure the pain but win over it

exchange4media Staff Jun 27, 2021 6:00 PM

Experts say that while IBF may be better placed than IAMAI to settle complaints, whoever evolves strongly will ultimately have an edge in attracting new platforms

Javed Farooqui Jun 7, 2021 8:14 AM

The digital campaign picks up from last season’s story-arc where lead character Srikant tries to find a decent desk job for himself, and it shows him being interviewed by business stalwarts

exchange4media Staff Jun 2, 2021 4:04 PM

At the e4m Play Streaming Media Conference, experts from the OTT space discussed ways to leverage the lockdown and planning the content pipeline for the next few months

exchange4media Staff May 13, 2021 8:19 AM

Saregama India Vice President - Films & Events Siddharth Anand Kumar talks about the worrying trend of a handful of OTT players determining the value producers get for their content

Javed Farooqui May 12, 2021 8:37 AM

The OTT platform's subscription base tripled in less than a year, from 8 million in April 2020 to around 25 million by the end of 2020

Javed Farooqui May 7, 2021 8:27 AM

The game is launched as a part of a consumer engagement campaign #LastSeenLaughing for the unscripted comedy reality show LOL- Hasse Toh Phasse

exchange4media Staff May 3, 2021 5:40 PM

Viewers will get to enjoy some of the unscripted originals on the platform, adventure shows, crime thriller, courtroom drama, animated shows, movies and much more

exchange4media Staff Apr 27, 2021 3:28 PM

Chopra has quit ZEEL after a seven-year-long stint

exchange4media Staff Apr 19, 2021 9:09 AM

The film, starring Parineeti Chopra as the lead, will be available on the platform from April 23

exchange4media Staff Apr 16, 2021 3:24 PM

Customers can access the podcasts on the Amazon Prime Music app on Android and iOS, Web player and Amazon Echo devices

exchange4media Staff Apr 14, 2021 11:53 AM

The comedy film is to release on Amazon Prime Video on April 9

exchange4media Staff Apr 8, 2021 5:51 PM

Sonia Huria, Head of Communications, Amazon Prime Video, India feels that women need to build confidence to shatter stereotypes

Nafisa Shaheen Apr 7, 2021 12:32 PM

From mock products to practical jokes, here's how brands kept the spirit of the day alive

Mansi Sharma Apr 2, 2021 7:43 AM

Dhingra, Chief Business Officer of Public App, says that the Chinese app ban didn't dent the app's popularity since it operates on an entirely different segment

Tasmayee Laha Roy Mar 30, 2021 8:24 AM

At the Pitch CMO Summit 2021, Sushant Sreeram, Director – Marketing, India, Amazon Prime Video India, spoke extensively about entertainment marketing

exchange4media Staff Mar 26, 2021 12:47 PM

The platform will be the worldwide exclusive streaming partner for the film following its theatrical release

exchange4media Staff Mar 17, 2021 3:43 PM