We are prioritising choice for customers: Gaurav Gandhi on Prime Video Ads launch in India
Gaurav Gandhi, Vice President at Amazon Prime Video, Asia-Pacific & Middle East-North Africa, has shared his views following Prime Video Ads launch in India
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Published: Jul 1, 2025 3:33 PM | 1 min read
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Gaurav Gandhi, Vice President at Amazon Prime Video, Asia-Pacific & Middle East-North Africa, has expressed excitement and shared his views following Prime Video Ads launch in India. In a LinkedIn post, he stated that the platform is prioritising choice for customers, giving them multiple ways to watch the content they love.
(This article has been reproduced from Gaurav Gandhi’s post on LinkedIn)
Excited about this! With the launch of ads on Prime Video in Japan and India, we are once again prioritising choice for customers, giving them multiple ways to watch the content they love.
The introduction of ads also enables us to continue investing in compelling content and keep increasing that investment over a long period of time. We are building a first-stop entertainment destination for both viewers and advertisers, helping brands show up in front of relevant audiences, and giving increased choice to customers. The early signs across both the locales have been encouraging.
APAC continues to be a very important growth engine for Prime Video worldwide, with both India and Japan emerging to be amongst our most important locales globally, and I am thrilled about the possibilities ahead.
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