e4m Play Streaming Media Awards 2025: Prime Video named OTT Platform of the Year

The exchange4media Group hosted the sixth edition of e4m Play Streaming Media Awards on June 11 to honour the finest achievements in streaming media. The awards recognise and celebrate the outstanding talent, compelling content, innovative platforms, and powerful brand campaigns that have made a mark through creativity, originality, and impact. The occasion was graced by top industry luminaries and distinguished leaders from the advertising and marketing world.

In an era where digital content consumption is rapidly evolving, the awards acknowledge those who have pushed boundaries and set new benchmarks in the streaming ecosystem. The big award ‘OTT Platform of the Year’ was awarded to Prime Video for its impressive work in the OTT ecosystem. The streaming platform bagged 12 golds, 3 silvers and 3 bronze metals across categories.

Shilangi Mukherji, Director & Head, Amazon Prime Video SVOD Business, India, expressed happiness and said, “Honoured and thrilled to see Prime Video named OTT Platform of the Year, for the third year in a row at hashtag#e4mPlayAwards! As India’s most loved entertainment destination, this recognition reinforces our belief in the power of Indian storytelling”,

In a LinkedIn post, she said, “We’re proud to have built a service that not only entertains customers across the length and breadth of India, but also brings local stories to a global stage — reaching viewers in over 240 countries and territories. This moment reflects the passion and vision of our brilliant creators and exceptional talent who continue to choose Prime Video as the home for their stories, and our dedicated team that works tirelessly to serve our customers”.

From OTT platforms and content creators to marketing agencies and tech innovators, the e4m Play Streaming Media Awards span a wide range of categories, reflecting the diversity and dynamism of the industry. The awards night not only showcased excellence in storytelling and production but also highlighted strategic thinking and technological innovation that shape viewer experiences.

The other key winners that took home the most metals include Netflix, Sony LIV, Arha Media & Broadcasting Pvt. Ltd and JioStar. Coming to the medal tally, Netflix took home 2 golds, 5 silver metals and 1 bronze metal, Sony LIV bagged 3 golds and 2 silver metals, Arha Media & Broadcasting Pvt. Ltd won 3 golds, 2 silver metals and 1 bronze metal while JioStar walked away with 3 golds and 1 silver metals across categories.

Industry leaders, marketing professionals, agency heads, and brand strategists gathered under one roof to recognise and celebrate outstanding achievements in the OTT space. Among the other gold winners were Mahindra Group, Manja, Bare Bones Collective, White Rivers Media, The Pokémon Company, Saregama India, Maddock Films, JioStar India Private Limited, L’Oréal Professionnel Paris, Audible, Zone Media, Lenovo and The Viral Fever.

The awards were given in five categories - Brand Integration & Marketing, Platform, Talent, Streaming Audio / Podcasts, Content and Excellency. Cinematographer and filmmaker Santosh Sivan was the jury chair of the content jury meet. Sivan, who has been part of esteemed juries like the Pusan International Film Festival, expressed his admiration for the systematic and inclusive process that went into selecting winners this year.

“It was amazing because I met a lot of interesting people, including Raveena Tandon, Rajeev Masand, and Tanvish. All the jury members were very passionate and really understood the films and categories they had to select from,” Sivan remarked.

Fixderma is the Associate Partner & Exclusive Gifting Partner of the e4m Play Streaming Media Awards 2025.

Here’s the complete list of winners: