e4m Connected TV Conference today: Third edition to explore the future of CTV in India

The exchange4media Group is all set to host the e4m Connected TV Conference and e4m Play Streaming Media Awards 2025 today in Mumbai. The third edition of the conference will be a landmark event as it will bring together leading professionals to discuss and explore the strategic evolution of CTV in a rapidly evolving digital era. This year, the focus shifts to a comprehensive understanding of the CTV ecosystem spanning content innovation, audience engagement, and the integration of AI-driven technologies.

In the rapidly evolving digital marketing ecosystem, CTV has emerged as a disruptive force. To explore this space further, industry leaders and brand custodians will gather under one roof to share insights on the latest topics, current trends and more. At the day-long conference, the speakers will share insights on the theme ‘CTV Today, Tomorrow, and Beyond: The Grand Streaming Revolution'. 

The e4m Connected TV Conference serves as a platform for marketers, advertisers, and digital technology enthusiasts who want to explore the practical applications of Connected TV (CTV) technology, understand the intricacies and effectiveness of CTV advertising, the challenges and opportunities that lie ahead.

The agenda of the much-awaited conference is power-packed with insightful keynote sessions delivered by distinguished industry leaders and dynamic panel discussions. The speakers of the e4m CTV Conference are set to decode the art and science of crafting powerful brand narratives, leveraging emerging tools to enhance impact, and redefining the future of advertising in the streaming-first world. The speakers will also share insights on factors driving the rapid expansion of CTV, such as measurement, audience engagement, artificial intelligence, budgeting strategies, transparency, and more. 

The day-long conference will be followed by the e4m Play Streaming Media Awards 2025. The prestigious awards recognise and honour the talent, content, brands and platforms for their excellence, innovation and creativity across five main categories, each of which is subdivided into specific sub-categories.