Gurpreet Singh's new act: Starts Good Practice Media

One Digital Entertainment co-founder Gurpreet Singh has announced the launch of Good Practice Media, a new independent venture focused on the intersection of media, marketing and business.

Singh unveiled the new venture through his newsletter, Connectively, where he outlined his vision of creating a platform for thoughtful industry conversations, original insights and strategic advisory.

Good Practice Media aims to work with brands, founders and industry leaders through a combination of content, consulting and community-building initiatives. The venture is expected to publish analysis, interviews, opinion pieces and knowledge-led media properties for the marketing ecosystem.

A digital media entrepreneur with more than two decades of experience, Singh began his entrepreneurial journey at the age of 17 by launching Funtooz, one of India's earliest SMS and mobile content platforms. He later co-founded One Digital Entertainment (ODE), which has grown into one of India's largest certified multi-channel networks, managing over 3,000 content creators and partners while generating more than 20 billion minutes of YouTube watch time.

Over the years, Singh has held leadership roles across the digital content ecosystem, including at Viacom18, Hungama and Disney. He has played a key role in helping creators and artists build their digital presence, working with names such as Badshah, Raftaar and Prajakta Koli (MostlySane). Under his leadership, ODE's original documentary SOS – Survivors of Suicide was recognised at the IWM Digital Awards.

Announcing Good Practice Media, Singh said the venture is built on the belief that "good practice" should be the foundation of modern media and marketing, with an emphasis on creating long-term value over short-term trends.

With Good Practice Media, Singh plans to focus on building high-quality editorial content, fostering meaningful industry dialogue, and partnering with organisations seeking strategic marketing and media expertise.