From heartwarming to quirky: Ads that impressed us this fortnight

ClearTax’s ‘#FileAbhiWithClearTax, Disney Star ‘Mix It Up’ and Kurkure ‘Videsi Mein Desi Chatpatapan’ among films selected from those released between June 16 and July 01, 2022

e4m by Mansi Sharma
Published: Jul 4, 2022 8:55 AM  | 2 min read
best ads

From heartwarming Pride Month campaigns to some quirky work in the BFSI sector, the last fortnight was full of creative campaigns created by the Indian ad land. Here’e the e4m fortnightly collection of best ads that have impressed the audience and critics between June 16 and July 01, 2022. 

Please note, that this is not a ranking in any manner and the brands have been arranged alphabetically. 


ClearTax ‘#FileAbhiWithClearTax

Conceptualised by Sunny Side Up, the quirky campaign talks about the simplified process of filing income tax returns on ClearTax. A well-written script paired with fitting cast and clear brand messaging make the campaign stand out. 

Disney Star ‘Mix It Up’

The Pride Month campaign by Disney Star is a musical taste on inclusion, love, and making space for all! Conceptualised by the in-house team of Disney Star, the film through a lyrical narrative aims to highlight the message of inclusivity by encouraging people to embrace all the shades of diversity. 

Gillette India ‘#EngineeringChange’

A part of the brand’s #ShavingStereotypes campaign, #EngineeringChange urges young Indian students to introspect how education can be a stepping stone for changing more than just their own lives through the real-life story of social entrepreneur Prashant Gade. The film has been conceptualized by Grey Group. 

Kurkure ‘Videsi Mein Desi Chatpatapan’ 

The ad film for Kurkure’s all new Chatpata Cheese flavour takes the humour route to embrace India’s growing affinity for dairy-flavoured snacks. The simple film is tightly written and is an interesting take on the brand proposition. The film has been conceptualised by Wunderman Thompson. 

Lenskart ‘#SeeTheLove, Not Labels’ 

Conceptualised by the in-house team, the Pride Month campaign film by Lenskart aims to instill the message of inclusivity and humanity. It features different identities from the LGBTQ+ community, explaining their gender pronouns and talking about how they like to identify themselves. The film goes on to showcase how cis-gendered people miss representation in the community, which makes them feel inferior.

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