In line with the festive spirits, the hamper has been adorned in a vibrant, quirky and edgy style

exchange4media Staff Nov 10, 2020 2:52 PM

Kurkure Lay's?blur=25

The TV campaigns, developed by the WPP team at Mindshare, VML and Wunderman Thompson, promote an initiative with Airtel offering a special digital experience for prepaid customers

exchange4media Staff Sep 5, 2020 8:34 AM

Akshay Kumar for Kurkure?blur=25

The campaign has been rolled out for the launch of two new flavours - Gazab Golmaal and Herapheri Hungama

exchange4media Staff Feb 17, 2020 5:45 PM

Akshay Kumar?blur=25

Akshay will be seen donning a number of fun avatars as part of the new campaign

exchange4media Staff Feb 15, 2020 4:24 PM

Angoori Bhabhi Kurkure?blur=25

The protagonists of eight shows will be seen delivering a thought-provoking script, bringing alive Kurkure’s new positioning “Khayaal Toh Chatpata Hai”

exchange4media Staff May 16, 2019 12:40 PM


The protagonists of eight shows to bring alive Kurkure’s new positioning ‘Khayaal Toh Chatpata Hai’

exchange4media Staff May 14, 2019 12:45 PM

Ms Kurkure?blur=25

Designed by Wunderman Thompson, Ms. Kurkure will be a part of a series of advertising and marketing campaigns driving relatability and building emotional connect with the masses

exchange4media Staff Apr 24, 2019 5:46 PM


‘Caravan Talkies’ will travel across over 1,000 towns and villages of UP and deliver thought-provoking stories in an interactive way

exchange4media Staff Mar 18, 2019 2:22 PM


Samantha Akkineni roped in to promote Kurkure Masala Munch; marketing to be focused on southern states

exchange4media Staff Mar 12, 2019 3:23 PM


‘Khayal toh chatpata hai’ underlines Kurkure’s efforts to recognize the Indian homemaker, who has been the center force in bringing families together

exchange4media Staff Feb 15, 2019 3:33 PM

Gaurav Verma PepsiCo?blur=25

Director Marketing – Indian Snacks, PepsiCo India says that the company aims to double its business in the next four to five years

Simran Sabherwal Nov 21, 2018 8:32 AM


The recently launched Multigrain variant is another step forward in Kurkure’s portfolio transformation journey in catering to the rising trend of consumers looking for tasty yet healthy everyday snacking options.

exchange4media Staff May 29, 2018 11:45 AM


This is the first of its kind bespoke series created on Kurkure’s brand philosophy, “Khul Jaaye Toh Family Bann Jaaye”

exchange4media Staff Sep 27, 2017 1:56 PM


Brands like Kurkure, Paytm and Quaker Oats took experiential marketing to another level by establishing a sweet connect with the consumers and thereby upping their content marketing game

exchange4media Staff Sep 7, 2017 7:50 AM

We are doing highest ever digital promotion for ‘Kurkure Family Express’- Vani Gupta, PepsiCo?blur=25

The ‘Kurkure Family Express’ will travel across the country and boasts of being India’s first food train. Food aficionado Rocky Singh and Mayur Sharma will host 40 different families across the four zones over an eight day journey across India

Abid Hasan May 11, 2016 8:11 AM

PepsiCo India’s brand, Kurkure appoints The Glitch as its digital partner?blur=25

The mandate was won following a multi-agency pitch and includes communication, display, search, mobile and analytics

exchange4media Staff Oct 27, 2015 12:10 PM

Pepsi scores a homerun with # GharWaliDiwali?blur=25

The soft drinks major launched a digital-first video about homecoming during Diwali that has gone viral on social media

Ankur Singh Oct 21, 2014 8:13 AM

Celebrity endorsements take a backseat this festive season?blur=25

With just 10 days to go for Diwali, this year looks sluggish on celebrity brand push

Ankur Singh Oct 13, 2014 8:06 AM

Are e-commerce players edging out traditional advertisers??blur=25

The advertising space has been dominated by e-retailers this festive season, with the top players pulling out all the stops to grab eyeballs

Ankur Singh Oct 9, 2014 7:57 AM