Kurkure ropes in Akshay Kumar as its brand ambassador

Akshay will be seen donning a number of fun avatars as part of the new campaign

e4m by exchange4media Staff
Updated: Feb 15, 2020 4:24 PM
Akshay Kumar

Kurkure has roped in actor Akshay Kumar as its new brand ambassador. He will be seen donning a number of fun and off-beat avatars as part of the new campaign.

Speaking on the association, Dilen Gandhi, Senior Director and Category Head – Foods, PepsiCo India, said, “For over two decades, both Akshay and Kukure have entertained families across India and brought people together in an endearing as well as fun manner. We believe that Akshay Kumar personifies the brand tenets of Kurkure as both of them complement each other. By combining Kurkure’s chatpatapan with Akshay’s multi-faceted personality, we are confident to create a blockbuster association that will not only create non-stop humour but also deepen our engagement with the consumers.”

Sharing his excitement on coming on board as Kurkure’s new face, leading actor Akshay Kumar, said, “Kurkure for me has always been about fun and crazy times with family, and I am very excited for this association. The brand’s quirky and unconventional campaigns have stood the test of time and are remembered by one and all. I love entertaining the audience and am looking forward to adding zing and liveliness in a memorable and unique way with Kurkure.”

Kumar was seen in a video on Instagram chanting “Twinkle, Twinkle sun na yaar, kuchh masaledaar leke aa raha hai Akshay Kumar” and posing with the Kurkure Masala Munch pack in a cheeky manner.

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