Film actresses ruled the roost of celebrity-endorsed ads during both quarters of 2020, according to the latest TAM AdEx report on Celebrity Endorsement

Sonam Saini Jul 22, 2020 8:25 AM

Akshay will be seen donning a number of fun avatars as part of the new campaign

exchange4media Staff Feb 15, 2020 4:24 PM

Conceptualised by Dentsu Webchutney, the three films are shot by the ace director Anupam Mishra

exchange4media Staff Jul 30, 2019 6:01 PM

The three-part digital-first campaign, ‘Colours by KOHLER’, has been conceptualised by Dentsu Webchutney

exchange4media Staff Jul 27, 2019 8:16 AM

The campaign, featuring celebrity couple Akshay Kumar and Twinkle Khanna, is conceptualized by Triton Communications and directed by Karan Johar under his home production, Dharma 2.0

exchange4media Staff Nov 24, 2018 10:00 AM

The #OnlyInSalons campaign for L'Oreal Professionnel emphasizes on the importance of an expert when it comes to hair colouring

exchange4media Staff Jul 14, 2018 10:52 AM

The latest campaign, ‘Colours by Kohler’ is meant to inspire people to bring colours in the bath space

exchange4media Staff May 22, 2018 5:48 PM

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

exchange4media Staff May 14, 2018 8:57 AM

Parle Platina contributes about 15 per cent to the company’s revenues. The company plans to increase the share to 25 per cent by next fiscal

Madhuwanti Saha May 9, 2018 8:59 AM

Two new TVCs, conceptualized by Taproot Dentsu, will go on air this IPL season

exchange4media Staff Apr 27, 2018 1:36 PM

The Bollywood actor, author and Twitter influencer is no stranger to the interior décor industry. She has founded and run her own venture in this sphere

exchange4media Staff Apr 25, 2018 5:51 PM

India’s largest theatre tour that will travel 7 cities with 12 shows across 15 days

exchange4media Staff Nov 1, 2017 3:16 PM

The commercial is being aired on all leading TV channels

exchange4media Staff Oct 16, 2017 5:03 PM

As part of a new advertisement campaign, the couple will be seen together for the first time endorsing a real estate project in India

exchange4media Staff Mar 29, 2016 7:56 AM

Under this strategic deal, Askme rolls out a series of videos on tips and tricks for its customers looking out to add some style to their homes

exchange4media Staff Nov 21, 2015 7:04 AM

The initiative will be extensively promoted with a 360-degree marketing campaign with the theme – “DNA Celebrity Columnists” across print, digital and out of home

exchange4media Staff Nov 12, 2014 10:32 AM