The upcoming India tour of South Africa promises to be a power-packed series for passionate cricket fans and brands seeking an impactful association with prime-time viewing

exchange4media Staff Dec 24, 2021 4:30 PM

In its plea, the TRAI contended that it has received several letters from consumers complaining about their viewing experience because of excessive ads on various television channels

exchange4media Staff Dec 24, 2021 2:04 PM

Honasa has also acquired influencer-engagement platform Momspresso MyMoney

exchange4media Staff Dec 24, 2021 1:40 PM

Padukone, as #CREDSanta, will bring a range of rewards, fun games and more from December 24 to January 2, 2022

exchange4media Staff Dec 24, 2021 12:54 PM

Delhi-based Cable Operators United Front has written to I&B Minister Anurag Thakur “to stop implementation of NTO 2.0 in its current form and relook into the provisions”

exchange4media Staff Dec 24, 2021 12:05 PM

The coming together of ZEEL and Sony will depend on the nod from public shareholders of ZEEL, including the largest shareholder Invesco which is opposed to the union

exchange4media Staff Dec 24, 2021 9:54 AM

At e4m Xaxis Programmatic Summit, the panel shared their views on how programmatic can help brands adapt new modes of targeting & measurement in cookie-less world

exchange4media Staff Dec 24, 2021 9:09 AM

Thakur, I&B Minister, said that the four private DTH operators include Dish TV India+Videocon d2h, Bharati Telemedia, Tata Sky and Sun Direct TV

exchange4media Staff Dec 24, 2021 9:08 AM

Experts in the sector spoke about various trends, noteworthy campaigns and major brand investments that the industry witnessed this year

Rasika Kiran Upasani Dec 24, 2021 8:58 AM

exchange4media evaluates how the work culture in agency networks, including marketing, advertising, and PR, shaped during the pandemic year

Mansi Sharma Dec 24, 2021 8:53 AM

The total cumulative advertising spends by these companies were down by 26.38% to Rs 3415 crore in FY21 from Rs 4639 crore in FY20

Javed Farooqui & Kanchan Srivastava Dec 24, 2021 8:52 AM