Wavemaker bags Truecaller’s account

The pitch includes all 360 degree-media services

e4m by Naziya Alvi Rahman
Published: Jul 25, 2022 12:53 PM  | 1 min read
Truecaller

Wavemaker has won Truecaller’s account, sources have informed exchange4media.

When contacted Wavemaker was not available for comments.

As per an industry source, prior to this Truecaller was being handled by a small agency. "This is the first time that the brand called for a full-on competitive pitch in which all major agencies had participated," the source said.

The pitch includes all 360 degree-media services.

Wavemaker was recently chosen by Audible as its new agency of record for paid media worldwide.

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