Mixed Route Juice has bagged the digital and social media mandate for Nutri Binge.

The account was won following a multi-agency pitch and will be serviced from the agency’s Gurgaon office and will take care of the entire Nutri Binge product portfolio. As per the mandate, the agency will focus on strengthening the brand’s presence in the health and wellness focused Foods & Beverage market.

Speaking on the win Amrita Sharma, Co-Founder & Creative Head, Mixed Route Juice, said, “We at Mixed Route Juice, are extremely elated to be collaborating with this exciting new brand - Nutri Binge in the FMCG – Foods sector. With a clear understanding of the brand’s priorities, we are conscious of our role as strategic partners and intend to use our vast experience and expertise to implement creative, disruptive & strong social and digital campaigns that will help Nutri Binge elevate their brand reputation and engagement multi folds in the ever-competitive market.”

Anindya Sengupta, Founder & CEO, Fitfire Consumer said, “We are excited about our new strategic partnership with Mixed Route Juice. Healthy snacking is one of the biggest growing sectors globally as well as in India and we are relying highly on the firm’s experience and expertise to help us strengthen the brand awareness and visibility of our flagship brand – Nutri Binge. MRJ is a young and dynamic agency and we believe they will give a vibrant approach to the brand’s content and messaging to make it stand apart from the competition.” 

Noida-based food service company Jubilant FoodWorks Limited, the Indian franchise of Domino’s, has called for a review of its integrated media duties account worth Rs 200 crore, exchange4media has learnt.

Sources say that all major agencies are believed to have participated in the pitch for the company’s pizza restaurant brand Domino's.

exchange4media reached out to Jubilant FoodWorks Limited and Havas for comments but did not receive any response until the filing of this story.

Jubilant FoodWorks Limited is an Indian food service company, which holds the master franchise for Domino’s Pizza in India, Nepal, Sri Lanka and Bangladesh. Other brands owned by the company include Popeyes in India, Bangladesh, Nepal and Bhutan; Dunkin’ Donuts in India. The company also has two restaurant brands – Ekdum! And Hong’s Kitchen. It’s part of the Jubilant Bhartia Group, which is owned by Shyan Sunder Bhartia and Hari Bhartia.

Outside the United States, India is currently the biggest market for Domino’s Pizza, which was first opened in New Delhi in 1996. The company also holds the distinction of being the first food service company in India to launch online and mobile ordering.

Wavemaker India has retained the media mandate of Pernod Ricard India. Wavemaker has been associated with the brand since 2002 as its media partner. Wavemaker retained the business after a competitive multi-agency pitch. 

As a part of the mandate, Wavemaker will oversee all services throughout the marketing funnel. Wavemaker’s Delhi office will continue to service the media mandate.

Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India said, “Wavemaker showcased a solid vision that is aligned to our values and transformational journey striving for greater impact, innovation, and efficiency. It included a robust future facing strategy, team structure, processes, new technology integration and enhanced data science capabilities. We are delighted to continue our long and mutually beneficial relationship with them.”

Prasanth Kumar CEO - South Asia, GroupM said, "This is truly a remarkable and exhilarating moment for all of us. We are thankful to the leadership at Pernod Ricard India for their unwavering support. Being consistently acknowledged as a trusted partner brings us deep humility. At Wavemaker and GroupM, we are committed to delivering unmatched excellence and innovative solutions that drive success for Pernod Ricard's esteemed brands.” 

Speaking on retaining the media mandate, Ajay Gupte, CEO - South Asia, Wavemaker said, "This is a moment of pride for all of us at Wavemaker and GroupM. Pernod Ricard India is one of the most prestigious brands we have been associated for more than 2 decades, and it’s an absolute honour for us to continue this relationship further.  The retention is a ratification of our efforts and deep understanding of Pernod Ricard India’s business and our capabilities to deliver innovative solutions in media and marketing communications. I am extremely grateful to Pernod Ricard India for reaffirming their faith in us.”

Commenting on the retention Mansi Datta, Chief Client Officer & Office Head – North & East, Wavemaker India said, “I am falling short of words to express the excitement on retaining the media mandate for Pernod Ricard. We are extremely happy and thrilled to start a new chapter in this next lap of our relationship. Wavemaker and Pernod Ricard India together have created many industry firsts media and content partnerships. We are committed to continue creating unmatched brand solutions and help Pernod Ricard India build stronger consumer connects going forward.”

DistroTV has announced that it is expanding its content offerings to Cloud TV. 

“Now millions of Cloud TV users can stream DistroTV’s impressive and diverse content line-up with 270 channels globally and 180 channels in India for free, anytime on the Cloud TV platform,” the company said in a release.

“We are thrilled to partner with Cloud TV as we expand our presence in India. We are extremely excited to bring Free streaming content to users across all genres and languages. We will continue to provide audiences with the entertainment they crave including the best of Indian and global content to our distribution partners in India,” said Navdeep Saini, co-founder and CEO of DistroScale, parent company of DistroTV. 

“We want to empower the content owners and broadcast partners by expanding their reach and building new streams of revenue in the wake of the growing CTV and mobile ecosystem. This partnership also enables Cloud TV users to get free premium content on their smart TVs,” said Vikas Khanchandani CEO DistroScale, India, SEA and MENA. 

Commenting on the association, Abhijeet Rajpurohit, COO at CloudWalker Streaming Technologies said "We are extremely excited to introduce Free Live TV streaming for to Cloud TV users. TV channels are an integral part of India’s TV viewing habit and our partnership with Distro TV empowers our users to watch Live TV channels without the need of a DTH box or stick. Distro's impressive and diverse library enables users to enjoy a wide range of Global and Regional content directly on the TV homepage.”

Consumer products giant Reckitt has awarded its integrated media mandate to Wavemaker. The development has been confirmed to exchange4media by highly placed sources. The account, which is said to be worth Rs 1600 crore, was earlier with dentsu. dentsu X had been handling the account since 2019. 

The FMCG multinational has marquee brands like Dettol, Mortein, Strepsils, Harpic, among others, in its portfolio and has operations spanning more than 60 countries.

id8 media solutions, an integrated marketing agency, has won the integrated marketing mandate for Amore Gelato. As a part of the partnership, id8 media solutions will drive the strategy for the Creative, Digital, Public Relations and Social Media planning for Amore Gelato, an Italian ice cream brand.

“At id8 media solutions, our core services are built on the grounds of creating meaningful solutions for our partners. We are delighted to lend our expertise to Amore Gelato, a brand that has been born out of a passion and love for creating authentic Italian Gelato and has been serving up these delights since 2006 in India. The key focus will be to engage with our customers across all strata and age groups. We will leverage our expertise in Integrated Marketing to bring awareness of the brand across the country and globally. We have a vision to create India’s first Italian Gelato brand with a nationwide loyal audience.” said Tanya Swetta, CEO and co-founder of id8 media solutions.

Yasser Ali, CEO and Co-founder of Amore Gelato stated “We are happy to announce id8 media solutions as our integrated media partners. They come with a strong experience and a great reputation for delivering exceptional results for over two decades through an integrated marketing approach. Amore Gelato was born out of the passion to bring the authentic taste of Italian gelato to India, we’re excited to work with a team that is just as passionate about their work and look forward to a longstanding and successful association.”

The BW People HR Excellence Summit & Awards 2023, an event dedicated to shaping the future of HR, will take place on May 27th, 2023, starting at 10 a.m. at Aloft, New Delhi, Aerocity.

The summit aims to bring together HR professionals and thought leaders from all domains to explore emerging trends, strategies, and innovations in human resources. With the theme "Unlocking the Future of HR," the event will provide a platform for knowledge sharing, networking, and recognizing excellence in HR practices. 

The BW People HR Excellence Awards 2023 will honour organizations and individuals who have made significant contributions to the field of HR. The awards will celebrate excellence in various categories, including Best HR Strategy, Best Emerging HR Strategy, Best Place of Work, Equal Opportunity Employer, Best HR Team of the Year, Lifetime Achievement, and more.

"This summit is an extraordinary chance for HR professionals to acquire profound insights, exchange innovative ideas, and unveil the cutting-edge trends that will intricately mould the future of HR. We are thrilled to be the hosts of this esteemed event, where we wholeheartedly acknowledge and celebrate the remarkable accomplishments of exceptional HR leaders," said Mr. Talees Rizvi, Director of BW People.

The event will cover panel discussions revolving around 'Navigating the Future of Talent Management: Strategies for Success in the 2030s', 'The Digital Learning Revolution: Transforming L&D for the Future of Work' and other trending topics and there will be Keynote speakers such as Ms Sonica Aron, Founder & CEO of Marching Sheep talking about 'Creating a Human-Centric HR Strategy' and many more. The event will also provide a platform for HR solution providers to showcase their innovative products and services.

For more information, please visit - https://bwevents.co.in/bwpeople/bw-people-hr-excellence-summit-awards-2023/