maruti
digital marketing?blur=25

Standing out in a cluttered world of online advertising is a major challenge for brands in 2023

Kanchan Srivastava Jan 5, 2023 9:19 AM

KS Johar?blur=25

The automotive industry veteran will spearhead the setup and mass production practices of the production and manufacturing facilities for Dandera

exchange4media Staff Dec 12, 2022 1:41 PM

Maruti?blur=25

The 360-degree campaign will be rolled out across multiple channels like TVCs, print ads, OOH and digital media

exchange4media Staff Nov 28, 2022 2:39 PM

maruti?blur=25

The automobile major’s account is currently being handled by dentsu

Sonam Saini Nov 15, 2022 8:39 AM

dhara?blur=25

On Children's Day 2022, we look back at some of the most beloved ad campaigns of India that celebrated childhood

Sandhya Raghavan Nov 14, 2022 7:41 AM

TV news?blur=25

Advertisers feel BARC must provide landing page details separately so that they have a fair idea of a channel’s viewership and organic growth

exchange4media Staff Nov 7, 2022 8:55 AM

ss?blur=25

In his special address at e4m MarTech 2022, Srivastava, Senior Executive Director of Marketing & Sales, Maruti Suzuki, shared glimpses of the brand's journey into the metaverse

exchange4media Staff Oct 17, 2022 8:32 AM

auto?blur=25

Following a few tumultuous years of lacklustre sales, leading car makers like Maruti Suzuki, Tata Motors and Toyota have witnessed a bumper sale over the last few months

Kanchan Srivastava Sep 5, 2022 8:30 AM

kickbacks?blur=25

Even though marketers are telling exchange4media that they have put in place mechanisms to prevent kickbacks to ad agencies from production houses, corruption appears to be as rampant as ever.

Neeta Nair Aug 18, 2022 8:42 AM

Shashank Srivastava?blur=25

While speaking at the Pitch CMO Summit, the Maruti Suzuki India Senior Executive Director said data-driven targeted marketing helped their new model Brezza get 42K+ pre-bookings

exchange4media Staff Jul 1, 2022 8:35 AM

Auto?blur=25

Industry observers say marketing strategies for the sector are evolving to tide over the crisis with the focus being on tailor-made communication and creating experiences

Mansi Sharma Jun 13, 2022 8:39 AM

Shashank Srivastava?blur=25

Senior Executive Director - Marketing & Sales shares his outlook on the growth of the automobile sector in general, & Maruti Suzuki in particular, despite inflation & low GDP growth in Q4

Kanchan Srivastava Jun 3, 2022 8:36 AM

Cricinfo?blur=25

As part of their unparalleled IPL coverage, ESPNcricinfo has created a wide and expansive repository of organic and brand-led content that appeals to the 'fan of 2022'

exchange4media Staff May 2, 2022 7:41 PM

Budget?blur=25

The auto sector is pinning hopes on Nirmala Sitharaman to announce sops for boosting the sale of EVs, developing infra and bringing an overall growth in the economy

Kanchan Srivastava Jan 31, 2022 9:00 AM

maruti?blur=25

The amount spent on paid search was approx Rs 49 cr in 2021, which is likely to go up in 2022 considering the higher ROI it offers, shares Shashank Srivastava, Executive Director, Maruti Suzuki

Kanchan Srivastava Jan 14, 2022 8:52 AM

Shashank?blur=25

Maruti Suzuki Executive Director Srivastava discussed the reasons behind the drop in adverting expenditure in FY21 and the company’s AdEx plan for the year 2022

Kanchan Srivastava Dec 27, 2021 9:22 AM

Automobile ad budget?blur=25

The total cumulative advertising spends by these companies were down by 26.38% to Rs 3415 crore in FY21 from Rs 4639 crore in FY20

Javed Farooqui & Kanchan Srivastava Dec 24, 2021 8:52 AM

cars?blur=25

With consumer sentiment pumping up, the market is also investing heavily in smart marketing tactics and offers to catch the attention of buyers

Simran Sabherwal & Mansi Sharma Nov 5, 2021 9:01 AM

Shashank Srivastava?blur=25

Executive Director Shashank Srivastava shares that the brand is increasing its focus on regional language marketing and geo-targeted marketing to make the most of the situation

Mansi Sharma Nov 2, 2021 8:48 AM

Maruti Suzuki?blur=25

‘Kam Se Kaam Banega’ build on the innate need of Indian consumers to expect maximum fuel efficiency without compromising on performance

exchange4media Staff Sep 21, 2021 12:58 PM