maruti
The shift to E20 is pushing automakers beyond product marketing towards education-led communication, as consumer trust becomes as critical as vehicle compliance
Kanchan Srivastava Jul 10, 2026 8:37 AM
Prior to his elevation, Gupta held the role of Deputy General Manager at the company
e4m Desk Apr 28, 2026 10:36 AM
At the Pitch CMO Summit, Bhuvan Dheer, Executive Officer – Marketing and Sales, Maruti Suzuki India, outlined the evolution of India’s automobile industry and the company’s role in shaping its growth
e4m Staff Mar 13, 2026 4:06 PM
The brand won 9 golds, 10 silver metals and 10 bronze metals for its marketing brilliance and creativity
e4m Desk Feb 27, 2026 11:07 PM
Omnicom Media takes home ‘Agency of the Year’ honour at the second edition of the awards
e4m Desk Feb 27, 2026 11:02 PM
Brands turn to creators for their human, relatable voice. But with 95% now using AI to create and grow content, that line is beginning to blur. Here’s what experts say
Shalinee Mishra Jan 28, 2026 9:16 AM
In an exclusive chat with e4m, Partho Banerjee, Senior Executive Officer-Marketing and Sales, Maruti Suzuki India, spoke about the rationale behind the e-Vitara & the company’s broader approach
Chehneet Kaur Dec 16, 2025 9:17 AM
Industry observers say the shift is more of an outcome of changing reality and an evolution as the middle-class dream has not faded but has just gone digital
Aryendra Khan Nov 8, 2025 9:37 AM
Experts say while digital is expected to account for roughly 40–50% of the spends, linear TV retains about 25–35% and DOOH and transit advertising are projected to grab 5–10% share
Pooja Yadav Oct 6, 2025 9:17 AM
Speaking at the event, the Prime Minister remarked that this marks a significant leap towards the shared goal of “Make in India, Make for the World”
e4m Staff Aug 26, 2025 4:25 PM
Partho Banerjee is the Senior Executive Officer, Marketing & Sales at Maruti Suzuki India
e4m Desk Aug 25, 2025 12:32 PM
Net profit for the quarter was Rs 3,792.4 crore, down 3.0 percent from Rs 3,911.1 crore in Q4 FY25
e4m Staff Jul 31, 2025 6:33 PM
Mindshare-conceptualised campaigns include ‘Swift in Motion,’ ‘NEXA Digital Couture,’ and ‘Excellence in Consumer-centric Omnichannel Strategy and Automation’
e4m Staff Jul 22, 2025 4:30 PM
Maruti Indoria, Vice President at Times Network, took the stage at e4m TechManch 2025, to address fragmented attention, algorithm overload, and how brands can still reach high-value audiences
e4m Staff Jul 18, 2025 9:01 AM
Automakers are investing aggressively in digital storytelling, influencer marketing, content-driven campaigns, and immersive brand experiences to capture mindshare
Sunidhi Vijay Jul 11, 2025 9:32 AM
The campaign features high-adrenaline activities, such as Zorbing and Bubble Football
e4m Staff May 13, 2025 3:36 PM
Profit for FY25 stood at Rs 145.00 crore, up 7.5% from Rs 134.88 crore in FY24
e4m Staff Apr 25, 2025 5:56 PM
Partho Banerjee, Senior Executive Officer – Marketing & Sales at Maruti Suzuki India Limited, delves into the company’s key marketing priorities, and explores AI, IPL and more
Sunidhi Vijay Apr 18, 2025 9:24 AM
Sunil Kakkar has been with Maruti Suzuki India for over 35 years; currently heads the Corporate Planning vertical and is a key member of Executive Committee
e4m Staff Mar 27, 2025 8:21 AM
As per TAM AdEx report, the top 10 brands have accounted for 5% of the print total ad space share in Jan-Sep'24
e4m Staff Feb 25, 2025 2:25 PM
At the e4m Auto Marketing Summit 2025, Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited spoke about AI adoption and the ever-increasing relevance of content
e4m Staff Feb 20, 2025 3:15 PM
More than 10,000 advertisers were present on the radio in 2024, with Maruti Suzuki India and LIC of India emerging as top brands
e4m Staff Feb 6, 2025 12:14 PM
Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, drives home the importance of purpose for Indians, even when it comes to buying a car
Chehneet Kaur Jan 24, 2025 4:49 PM
The campaign will be amplified across television, digital, outdoor, and social media platforms
e4m Staff Jan 21, 2025 3:30 PM
It spotlights the sensation of ‘Thrill’ which resonates with the modern, adventurous Indian customers
e4m Staff Sep 16, 2024 1:38 PM
Maruti Indoria was earlier with Network18 Media & Investment as National Sales Head
e4m Staff Jul 19, 2024 7:10 PM
Partho Banerjee, senior executive officer, marketing and sales, Maruti Suzuki, shares insights into the brand’s new campaign ‘Run On What You Love’ and Gen Z as the target audience
Payal Gwalani Jun 17, 2024 8:58 AM
Partho Banerje, Senior Executive Officer- Marketing and Sales, Maruti Suzuki, spoke about the ways to create enduring brand relevance and consumer engagement at Pitch CMO Summit 2024
e4m Staff Jun 13, 2024 3:55 PM
The tech innovation on TV showcased the all-new Swift at the Star Sports studios during the epic encounter between India and Pakistan
NATIVE CONTENT Jun 12, 2024 4:14 PM
Vinay Pant, Head of Marketing, Tata Motors Passenger Vehicles, shares his insights on the company’s marketing strategies, expansion plans, brand philosophy and more
Kanchan Srivastava Apr 30, 2024 8:52 AM
In his first-ever media interview as Maruti Suzuki India's Senior Executive Officer, Sales & Marketing, Partho Banerjee speaks exclusively to e4m about his vision for the carmaker
Kanchan Srivastava Apr 13, 2024 2:47 PM
Shashank Srivastava is now designated as a Member of the Executive Committee, effective April 1, 2024
e4m Staff Mar 27, 2024 6:00 PM
From cookie deprecation to AI investment, Shashank Srivastava, Senior Executive Officer (Marketing & Sales), Maruti Suzuki, explains what is setting the tone of his marketing strategy for FY25
Kanchan Srivastava Mar 4, 2024 9:11 AM
Shashank Srivastava, Senior Executive Officer - Marketing & Sales at Maruti Suzuki India, delivered a keynote at IBC 2024, discussing how marketing helps build stronger connections with the audience
Tanzila Shaikh Feb 3, 2024 9:07 AM
Several brands like Maybelline India, Levi’s, Maruti Suzuki Nexa, Johnnie Walker, Budweiser, Bisleri Vedica, and CRED unveiled exclusive experience lounges at Lollapalooza 2024
Tanzila Shaikh Jan 29, 2024 3:58 PM
As car sales touched record numbers in 2023, auto brands share how marketing budgets will see an upward trend in the coming quarters with print and digital being the preferred mediums
Chehneet Kaur Jan 24, 2024 8:51 AM












