Honda Cars calls for digital pitch
The account size is expected to be between Rs 50 and Rs 100 crore
Honda Cars, one of the leading automobile clients, has called for a digital pitch. The account size is expected to be between Rs 50 and Rs 100 crore.
While Honda Cars did not participate in the story, industry sources told exchange4media that most leading agencies had their virtual pitch sessions scheduled in the last two weeks.
For the record, the media duties of Honda Cars has been with dX Cubic under Dentsu X, which is part of the Dentsu Aegis Network, since April 2019. Prior to that, the account was with GroupM since 2015.
GroupM’s agency Motivator had won the media mandate for Honda Cars from ZeinthOptimedia in March 2015.
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