Posterscope's campaign for Brand Behrouz is a lesson in quick but intensive marketing
No signs of fatigue yet in circulation of Telugu publications:: KRP Reddy, Sakshi Group
Brands are entering consumer's world through branded content: Director, GoQuest
Kotak 811’s #IndiaInvited campaign a hit on social media
BBLUNT launches digital campaign #ShineWithBBLUNT with Dia Mirza, Aahana Kumra & Saiyami Kher
Video: As Isobar Turns 10, it will now be an agency for the digital age
Shamsuddin Jasani, Group MD of Isobar - South Asia, speaks about building it as the agency for the digital age as it completes a decade on August 26
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WATConsult wins Domino’s India’s digital media mandate
The account won in a multi-agency pitch will be managed by WATConsult Delhi
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Isobar elevates Shamsuddin Jasani to Group MD South Asia
As part of his new role, Jasani will be responsible for the Isobar portfolio across the South Asia region.
Dentsu Impact appoints Sumit Negi as Executive Creative Director
Previously, he has worked in various agencies, such as HAVAS, Leo Burnett, Contract, Ogilvy, DDB Mudra and Grey.
Encouraging FMCG ad spends indicate healthy growth for Adex in 2018
FMCG companies' quarterly results for the period ended June 30 show a 14-30% increase in ad spends over last year
Dentsu Webchutney celebrates friendship between couples with #FriendsFirst campaign
Platinum Day of Love launched a new campaign to remind couples that above everything, they are #FriendsFirst
Dentsu Webchutney ropes in Aalap Desai as Senior Creative Director
Aalap was a Creative Partner at Hotstar and has also been a part of the team at Leo Burnett, JWT, DDB Mudra, Ogilvy and Ambience Publicis
Digital Review D-CODE: 13 Industry Leaders to Discuss the State of Digital in India
Organised by The Ad Club, the review will be held on August 1, 2018, 5.30 pm onwards at Taj Lands End, Mumbai
Isobar White Paper champions ‘Headless Commerce’ as the future of transactional brand experiences online
The report, titled ‘Headless Commerce: Differentiating Your Approach To Experience Commerce Strategy’, shares how Headless Commerce is an opportunity...
Cars24 and Milestone Brandcom launch massive OOH campaign in Bangalore
Currently launched in Bangalore, the campaign focuses on inviting customers to sell their cars at the city’s Cars24 branch in their very first visit.
Isobar India bags digital media mandate for V-Guard
Isobar India along with AMNET India, the programmatic media buying division of Dentsu Aegis Network, will manage the account from its Delhi office
Columbus India wins digital duties of Mankind Pharma’s Gas-O-Fast
The account was won following a multi-agency pitch and will be handled out of Columbus India’s Delhi office
Dentsu Aegis Network India launches proprietary tool ‘DAN Explore’
DAN Explore captures the trend of changing audience behavior and understand the nuances of various consumer cohorts across media touchpoints, backed b...
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WATConsult and SBI Life Insurance launch mobile banner campaign enabling users to take a step towards a healthy life
The campaign made use of the device that people use the most- mobile- and turned it into a facilitator for practising yoga
Dentsu Webchutney & Greenscape get insects to tweet for awareness on e-waste
The agency has created special tweeting beacons and installed them in dump yards across India. When an insect comes in the proximity of the device, it...
Father-son duo, Ashish and Abhinay Bhasin of DAN, bond over chess
Lokmat and exchange4media celebrate Father's Day with an initiative to reveal the other side of media veterans, this time from their children's perspe...
Adidas wakes up entire neighbourhood to celebrate football
Carat, Posterscope team up to create buzz around FIFA World Cup 2018
Ad spends in India to grow by 10.5%, reaching Rs 624 billion in 2018: DAN Ad Spends Report
Geographically, Asia Pacific is a major growth region, contributing 41% of the global increase (USD 613.5 billion)
Isobar India takes #BruisesCanBeGood and 'The Blind Faith Upgrade' Campaigns to Cannes
The 'Bruises Can Be Good' campaign has already won two Clio's (Gold and Bronze) at the Clio Sports Awards in 2018
DAN’s One Day For Change returns; reaches out to 2000 kids
DAN tied up with 13 NGOs across the country in an attempt to provide school kits such as note books, lunch boxes, water bottles and other amenities
#ShineWithBBLUNT campaign promotes at-home high shine crème hair colour range Salon Secret
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Your weekly news roundup, a summary of some of the stories to keep an eye on