dentsu-aegis-network
C Lab and MTV

C-LAB banked on big data AI platforms, to break down audiences’ music choices and genre affinities. This data guided the agency to strike an association between JBL and MTV Hustle

exchange4media Staff 1 day ago

Croma Watconsult

The account will be managed by the agency’s Mumbai office

exchange4media Staff Aug 20, 2019 5:31 PM

Dentsu

Keshav Chandorkar, who was heading the rural division under Fountainhead Entertainment, will continue to lead this new operation along with his original team

exchange4media Staff Aug 19, 2019 12:41 PM

reward-advertising

Industry observers say that when users are blocking intrusive ads, reward-based advertising might be the way ahead to restore the lost sheen of consumer engagement

Misbaah Mansuri Aug 19, 2019 8:37 AM

Personalization in Advertising

Ad industry experts share insights on the importance of personalisation in ad campaigns

Noel Dsouza Aug 12, 2019 7:57 AM

dentsu

The campaign went live on Friendship Day, August 4, with a unique microsite www.logitechbuddyboard.com

exchange4media Staff Aug 6, 2019 2:18 PM

AngelaTangas

Tangas had joined the DAN group early last year as the Managing Director of the recently rebranded Dentsu X

exchange4media Staff Aug 5, 2019 8:48 AM

Anand

Anand Bhadkamkar, COO - South Asia, Dentsu Aegis Network, however, said a trade war may help India replace Chinese exports to the US 

exchange4media Staff Aug 1, 2019 4:31 PM

Copywriting

Creative Heads say in this digital age copywriting is about keywords and real-time content but human creativity still triumphs and one needs to adapt with the evolving media environment

Noel Dsouza Aug 1, 2019 8:37 AM

chaayos

The agency will service the account from its Delhi office 

exchange4media Staff Jul 30, 2019 11:19 AM

Gupta

Kushal Sanghvi, India Lead, Integral Ad Science, pays tribute to the CEO of SVG Media

Kushal Sanghvi Jul 29, 2019 9:07 AM

Bhasin

Anupriya Acharya, CEO, Publicis Media India, has been re-elected as Vice-President of the Association

exchange4media Staff Jul 26, 2019 7:42 PM

dan

Nisal De Silva from Dentsu Grant Group will head Amnet's operations and will operate from the Colombo office

exchange4media Staff Jul 26, 2019 10:52 AM

Dentsu

This has been said by CMOs in a survey conducted by Dentsu Aegis Network in 10 markets, including Australia, China, and Japan in Asia Pacific

exchange4media Staff Jul 25, 2019 2:00 PM

Consumer Neuroscience

Experts on how ‘consumer neuroscience’ can help understand consumers' conscious and non-conscious engagements and enable brands to create impactful campaigns

Noel Dsouza Jul 25, 2019 8:20 AM

TimAndree

Andree, Exec Chairman & CEO of DAN, drives synergies to shore up all agency brands to function as one organisation; spots opportunity in a global powerhouse creative brand that is missing within DAN

Srabana Lahiri Jul 22, 2019 8:44 AM

Reliance

Fountainhead MKTG, the DAN experiential marketing agency, conducted the programme across 34 cities and 7,900 schools

exchange4media Staff Jul 17, 2019 4:50 PM

Dentsu

Ugam will join Merkle, a data-driven marketing agency, part of the Dentsu Aegis Network

exchange4media Staff Jul 15, 2019 6:31 PM

Subway Dentsu

The mandate will be handled by the agency’s recently set up digital division, Dentsu Impact Digital

exchange4media Staff Jul 15, 2019 2:37 PM

DAN

The account was won following a multi-agency pitch and will be serviced from the agency’s Mumbai office

exchange4media Staff Jul 10, 2019 2:09 PM

Advertisment

Advertisment

Advertisment

Advertisment