C-LAB banked on big data AI platforms, to break down audiences’ music choices and genre affinities. This data guided the agency to strike an association between JBL and MTV Hustle

exchange4media Staff 1 day ago

The account will be managed by the agency’s Mumbai office

exchange4media Staff Aug 20, 2019 5:31 PM

Keshav Chandorkar, who was heading the rural division under Fountainhead Entertainment, will continue to lead this new operation along with his original team

exchange4media Staff Aug 19, 2019 12:41 PM

Industry observers say that when users are blocking intrusive ads, reward-based advertising might be the way ahead to restore the lost sheen of consumer engagement

Misbaah Mansuri Aug 19, 2019 8:37 AM

Ad industry experts share insights on the importance of personalisation in ad campaigns

Noel Dsouza Aug 12, 2019 7:57 AM

The campaign went live on Friendship Day, August 4, with a unique microsite www.logitechbuddyboard.com

exchange4media Staff Aug 6, 2019 2:18 PM

Tangas had joined the DAN group early last year as the Managing Director of the recently rebranded Dentsu X

exchange4media Staff Aug 5, 2019 8:48 AM

Anand Bhadkamkar, COO - South Asia, Dentsu Aegis Network, however, said a trade war may help India replace Chinese exports to the US 

exchange4media Staff Aug 1, 2019 4:31 PM

Creative Heads say in this digital age copywriting is about keywords and real-time content but human creativity still triumphs and one needs to adapt with the evolving media environment

Noel Dsouza Aug 1, 2019 8:37 AM

The agency will service the account from its Delhi office 

exchange4media Staff Jul 30, 2019 11:19 AM

Kushal Sanghvi, India Lead, Integral Ad Science, pays tribute to the CEO of SVG Media

Kushal Sanghvi Jul 29, 2019 9:07 AM

Anupriya Acharya, CEO, Publicis Media India, has been re-elected as Vice-President of the Association

exchange4media Staff Jul 26, 2019 7:42 PM

Nisal De Silva from Dentsu Grant Group will head Amnet's operations and will operate from the Colombo office

exchange4media Staff Jul 26, 2019 10:52 AM

This has been said by CMOs in a survey conducted by Dentsu Aegis Network in 10 markets, including Australia, China, and Japan in Asia Pacific

exchange4media Staff Jul 25, 2019 2:00 PM

Experts on how ‘consumer neuroscience’ can help understand consumers' conscious and non-conscious engagements and enable brands to create impactful campaigns

Noel Dsouza Jul 25, 2019 8:20 AM

Andree, Exec Chairman & CEO of DAN, drives synergies to shore up all agency brands to function as one organisation; spots opportunity in a global powerhouse creative brand that is missing within DAN

Srabana Lahiri Jul 22, 2019 8:44 AM

Fountainhead MKTG, the DAN experiential marketing agency, conducted the programme across 34 cities and 7,900 schools

exchange4media Staff Jul 17, 2019 4:50 PM

Ugam will join Merkle, a data-driven marketing agency, part of the Dentsu Aegis Network

exchange4media Staff Jul 15, 2019 6:31 PM

The mandate will be handled by the agency’s recently set up digital division, Dentsu Impact Digital

exchange4media Staff Jul 15, 2019 2:37 PM

The account was won following a multi-agency pitch and will be serviced from the agency’s Mumbai office

exchange4media Staff Jul 10, 2019 2:09 PM