Happy Marketer’s India offerings will be integrated with Merkle Asia Pacific and help widen the base for the brand in India

exchange4media Staff 1 day ago

Released across Tata Motors’ digital platforms, the music video leverages the growing acceptance and popularity of the rap music culture in the country and is an ode to the Tata Tiago community

exchange4media Staff 1 week ago

Gopa Kumar, EVP, Isobar India, speaks about the current status of the digital media industry in India, Isobar’s focus areas for 2019, and more

Venkata Susmita Biswas 1 week ago

Launched ahead of Valentine's Day, the films showcase how truly rewarding and liberating it can be to have an equal partner in each other

exchange4media Staff 06-February-2019

Ad-Tech recognition comes through flagship platform DAN Data Labs developed out of India

exchange4media Staff 30-January-2019

Dentsu Webchutney, one of India's leading digital agencies, was founded in 1999 by Sidharth Rao and Sudesh Samaria. The agency will turn 20 this year.

Venkata Susmita Biswas 29-January-2019

Columbus India, Dentsu Aegis Network's digital marketing agency, won the account following a direct pitch; account to be handled out of Gurgaon office

exchange4media Staff 24-January-2019

The restructuring will lead to layoff of around 2 per cent of workforce

exchange4media Staff 23-January-2019

Talking about going global on digital, Goswami says that by 2020 Republic will merge its broadcast business in a more direct way with its digital business

Pallavi Borkar 17-January-2019

Moderated by Ashish Bhasin of DAN the panel discussion also saw Ajoy Roy-Chowdhury of Facebook & Puja Pannum of Blis discussing digital beyond marketing

Pallavi Borkar 17-January-2019

Third Dentsu Aegis Network- exchange4media Digital Report unveiled in Mumbai

exchange4media Staff 16-January-2019

A preview of what to expect from DAN's Digital Report 2019 - the growing pie of spends on Digital, the sectors cashing in, the tech they'll use to drive their presence and more

exchange4media Staff 16-January-2019

The theme of the conference is ‘Digital Marketing to Digital Transformation’ & will have eminent speakers from Google, LinkedIn, FB, HUL, Marico, Maruti Suzuki, Republic TV, ABP among others

exchange4media Staff 15-January-2019

We bring you a round-up of the top stories making headlines this past week

exchange4media Staff 12-January-2019

WATConsult & AMNET, innovate for SBI Life’s ‘Main Se Hum’ campaign exploring New Year as a topic, the campaign is executed across major establishments in Maharashtra & Delhi-NCR

exchange4media Staff 08-January-2019

The third edition of DAN-e4m Digital Advertising Conference and Digital Report launch is scheduled for January 16, 2019, at the Four Seasons Hotel in Mumbai

exchange4media Staff 04-January-2019

The mandate includes digital media marketing, social listening & ORM, digital content creation and SEO services

exchange4media Staff 02-January-2019

Mehta will leverage Isobar’s global network to connect talent and drive complex and strategic business transformation projects for clients

exchange4media Staff 06-December-2018

Most of the screens are cloud-based that enables ease and flexibility in campaign management

exchange4media Staff 05-December-2018

A campaign on GenE, the new gender-equal generation, sheds light on the subconscious sexism that starts at an early stage of our lives

exchange4media Staff 27-November-2018