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We bring you a roundup of the news that made headlines this past week
exchange4media Staff Oct 19, 2019 9:21 AM
The campaign has been conceptualised by Dentsu One and aims to highlight the unique feature of eSP technology i.e. 'silent start'
exchange4media Staff Oct 19, 2019 8:24 AM
As part of the initiative, the Free Press Journal has changed its masthead to 'Free Food' Journal to draw attention to the issue of food wastage and food donation
exchange4media Staff Oct 16, 2019 12:59 PM
The latest report from the agency’s research vertical, Recogn, decodes Instagram in India from a user's perspective and gives insight on how it is helping brands drive sales
exchange4media Staff Oct 14, 2019 12:29 PM
The TVC featuring South African Freestyle champion Justone Du Plessis, has already hit the Flying Machine social handles and will soon be aired on TV and cinema theatres
exchange4media Staff Oct 13, 2019 10:00 AM
The mandate includes creating and conceptualising social media content & creatives, media banners, website banners, logos and creative strategy
exchange4media Staff Oct 7, 2019 2:54 PM
The new office will house DAN brands like Dentsu India, Carat, Posterscope, Perfect Relations, Vizeum, Fountainhead MKTG and Milestone
exchange4media Staff Oct 7, 2019 1:24 PM
The agency conceptualised the Pebble InstaVibe Test, an on-ground activation where consumers can win a free Logitech Pebble mouse through a Rube Goldberg machine that analyzes their Instagram profiles
exchange4media Staff Oct 4, 2019 3:48 PM
Conceptualised by Dentsu One, the campaign will be rolled out on film, print, and OOH
exchange4media Staff Sep 28, 2019 8:23 AM
The ‘Swift Limitless Stories’ campaign films have been directed by Sharat Sharma of Crazy Few Films
exchange4media Staff Sep 28, 2019 8:14 AM
Advertising industry experts say that data and analytics tools won’t curb creativity, in fact, creative directors can leverage these marketing tools to reach out better to their target audience
Noel Dsouza Sep 17, 2019 8:24 AM
The account is estimated to be worth Rs 3,500 crore (£400mn). WPP's Wavemaker is the incumbent agency
exchange4media Staff Sep 16, 2019 7:36 PM
Bhasin, who will be based in Singapore, also joins DAN's Global Executive team
exchange4media Staff Sep 6, 2019 7:00 AM
The first batch commences on October 14, 2019, and is run out of the Bengaluru office with plans to expand across other branches and throughout the Dentsu Aegis Network
exchange4media Staff Sep 4, 2019 2:09 PM
Featuring prominent Spill Poetry artist Priya Malik, the campaign aims to create awareness around the support mothers need in their journey, especially during breastfeeding
exchange4media Staff Sep 3, 2019 4:21 PM
In India, Rubeena Singh, CEO, iProspect India, will be running the initiative with an extended leadership team from across Dentsu Aegis Network
exchange4media Staff Aug 30, 2019 12:56 PM
Siddharth S appointed Group Creative Director, and Rigved Sarkar as Associate Creative Director at their Bangalore and Mumbai offices respectively
exchange4media Staff Aug 29, 2019 12:59 PM
Ted Lim, Chief Creative Officer, APAC, Dentsu Aegis Network, tells us why he thinks global advertising festival AD STARS is an equaliser and how Dentsu is going beyond advertising
Neeta Nair Aug 23, 2019 8:22 AM
C-LAB banked on big data AI platforms, to break down audiences’ music choices and genre affinities. This data guided the agency to strike an association between JBL and MTV Hustle
exchange4media Staff Aug 21, 2019 12:36 PM
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