DAN e4m Digital Advertising Report to be unveiled today

The DAN e4m Digital Report 2020 - ‘Indian Digital Ad Industry: Rs 50,000 Crore Opportunity by 2025,’ is a comprehensive look at all that will drive the digital ad space in India

e4m by exchange4media Staff
Updated: Jan 23, 2020 9:29 AM
DAN e4m Digital Report

It’s D –Day for the unveiling of the 4th edition of the Dentsu Aegis Network - exchange4media Digital Advertising Report. The theme of the report this year is ‘Indian Digital Ad Industry: Rs 50,000 Crore Opportunity by 2025’. As the title suggests, the report will present a window into the potential digital advertising holds for the industry. The accuracy of the report year after year has made it one of the most anticipated annual reports for digital advertising.

The report unveiling event will be held at The Lalit, Delhi from 2:45 pm onwards, post which the digital conference will begin and play host to high profile speakers. Sharing their expert insights and viewpoints will be CEO APAC and Chairman India of Dentsu Aegis Network Ashish Bhasin and MD and Editor-in-Chief- Republic TV Arnab Goswami. Shashank Srivastava, Executive Director, Marketing & Sales – Maruti Suzuki, Dinesh Agarwal- Founder and CEO- Indiamart, Sameer Singh- VP of Monetisation, India, TikTok Ads, Virginia Sharma - Director, Marketing Solutions, LinkedIn, Vishal Rupani- Co-founder and CEO mCanvas. Rashi Goel-VP Consumer Communications, Media, CRM and NHW at Nestlé; Gulbahar Taurani- Vice President Indian Sub-Continent- Philips Personal Health; Sapna Arora- CMO- Olx; Anika Agarwal- Director and Head Marketing- Digital and Direct Sales- Max Bupa; Ankit Mehrotra, Co-Founder & CEO, Dineout; and Aalok Bhan, Director & Chief Marketing Officer Max Life Insurance and Sidharth Rao- Chairman, Happy Mcgarrybowen India & Webchutney.

The report which is a product of extensive research, painstakingly put together data and expert inputs from various digital stakeholders and provides an in-depth study of the digital advertising landscape in India. The digital medium has seen phenomenal growth in the past few years and the DANe4m Digital Advertising Report has helped guide the industry through the labyrinth of their digital journey.

Last year the Dentsu Aegis Network exchange4media Digital Report had predicted that the digital advertising industry in India would grow at a rate of 32% to reach Rs.14,281 crore. Voice, Vernacular and Video were touted as the main drivers of the growth of digital media for 2019. Apart from this, engaging mobile experiences based on augmented reality (AR) and virtual reality (VR) were predicted to be other drivers of digital media. In only a few hours from now, the 4th edition of the report will unveil what will drive the space in the coming year and more importantly the growth predictions for the year ahead.

Driven by cheap data and affordable smartphones, digital ad spends on the mobile have witnessed a steady increase year after year. Digital experts now talk about a change in trend from the mobile-first to a mobile-only approach towards digital advertising. Every year the DAN e4m report carries a comprehensive section dedicated to trends and challenges in the mobile advertising space too. It would be interesting to see if the report supports the same optimism towards the mobile that digital experts often express.

So, make sure you don’t miss out on one of the most anticipated evenings of the year that is dedicated to the digital advertising industry.

Dentsu Aegis Network- one of the leading global media conglomerates that specialises in Media, Digital and Creative offerings and the exchange4media group, India’s one-stop destination for the entire Marketing, Media and Advertising industry work together on releasing the Digital Advertising Report. The report unveiling will be held on Thursday, 23rd January 2020 at The Lalit in Delhi from 2:45 pm onwards.

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