mobile-advertising
Mobile has converged with digital marketing itself due its evolution from being a marketing channel to the operating system of modern consumer engagement, share industry heads
Shantanu David Jun 24, 2026 9:25 AM
Industry leaders say India’s smartphone rules won’t collapse mobile ads but could subtly shift ad power between platforms, OEMs and the wider adtech ecosystem
Shantanu David Jan 16, 2026 9:20 AM
Under the new rules, each marketing template costs ₹0.78, utility and authentication templates ₹0.11 each, all billed per message
Shantanu David Jul 21, 2025 9:03 AM
Yaron Tomchin, CEO of Mobupps, speaks to e4m on the company’s transformations, its CTV Ads product, moving towards the cookieless world and more
Shantanu David Apr 3, 2025 9:44 AM
The seventh edition of the mobile marketing conference will be held on November 28
Guest Column: Rahul Vengalil, CEO & Co-Founder, tgthr., writes why large screens are more effective than mobile screens when it comes to building lasting, meaningful connections with consumers
Rahul Vengalil Oct 25, 2024 9:15 AM
'As we look toward the future, we are excited to expand our market reach,' said the company in its press release
e4m Staff Oct 23, 2024 4:10 PM
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes how the influence of mobile advertising is undeniable & why advertisers need to adopt best practices in this arena
Shantomoy Ray Aug 5, 2024 9:20 AM
The platform is offering free viewing, innovative formats & targeting options
NATIVE CONTENT Aug 3, 2023 1:08 PM
The company is reportedly planning to list at Nasdaq by the end of the fourth quarter of this calendar year and expecting a $14-15 billion valuation, according to media reports
exchange4media Staff Apr 1, 2021 9:35 AM
According to InMobi's latest report, mobile ad spending is predicted to rise 38% in India over this year
Misbaah Mansuri Jan 25, 2021 8:47 AM
The acquisition will strengthen Affle’s CPCU based platform and business model for omnichannel advertisers and enables Affle to expand into newer markets
exchange4media Staff Mar 2, 2020 6:47 PM
With over 250 million gamers in India, the scale & scope of the gaming industry are growing and experts say it’s time for advertisers to pay more attention to the medium
Shikha Paliwal Feb 4, 2020 8:09 AM
At DAN-e4m Digital Advertising Conference, mCanvas co-founder and CEO shared some of the best practices in creating a memorable mobile ad
exchange4media Staff Jan 24, 2020 8:36 AM
The DAN e4m Digital Report 2020 - ‘Indian Digital Ad Industry: Rs 50,000 Crore Opportunity by 2025,’ is a comprehensive look at all that will drive the digital ad space in India
exchange4media Staff Jan 23, 2020 8:24 AM
In India, MX Player, Amazon, TikTok top the charts on App Annie’s the list of Breakthrough Apps. We bring you some of the highlights from the report
Shikha Paliwal Jan 22, 2020 9:20 AM
Experts discuss the importance of mobile advertising in the digital ecosystem, and how 2020 will be a bigger year for it
Shikha Paliwal Jan 20, 2020 8:21 AM