mobile-advertising

Nitin Mathur, Co-founder, 91mobiles, spoke about the company's journey, how their strategies helped smartphones advertisers optimally plan their marketing budget, their focus and more

Anjali Thakur 08-April-2019

In the survey conducted for the report, 53% respondents believe that mobile ads are more effective in reaching the right target audience

Dolly Mahayan 27-March-2019

On the sidelines of a tech summit in the capital, Chen, General Manager of Alibaba's UC Ads spoke to us about the trends shaping the mobile advertising landscape in the country

Ruhail Amin 18-March-2019

‘Creative Shop’ will help brands convert their Print and TVC adverts to mobile creatives

exchange4media Staff 08-February-2019

Rajeev Dhal, Vice President-Ad Sales, SHAREit, spoke on ‘Consumer Engagement in a Mobile Centric World’ at Screenage Mobile Marketing Conference

exchange4media Staff 01-November-2018

Director, Facebook India, on how brands can leverage the platform of Facebook and thereby influence purchase journey of travellers

Apeksha Mishra 06-September-2018

Finding creative ways to advertise without interrupting the users is a tough challenge for mobile advertising says, Peng Xu, General Manager, Cheetah Mobile

Dolly Mahayan 07-March-2018

97 per cent of the desktop and mobile display market is yet to adopt video advertising. This indicates the low penetration of video as an ad medium on the internet, possibly because of being a relatively newer medium

exchange4media Staff 20-October-2017

A total of 37 metals were given away along with 3 Hall of Fame Awards at last year’s edition of exchange4media’s mobile marketing awards. With tougher competition and more entries, who will win big this year?

exchange4media Mumbai Bureau 11-October-2017

exchange4media's annual report which looks at the growth and trends in the mobile advertising industry will be revealed on October 11, 2017 on the sidelines of Maddies 2017

exchange4media Mumbai Bureau 10-October-2017

We spoke to Morden Chen, GM (APAC Ad Sales) at Cheetah Mobile to understand more about the potential of the mobile platform for brand building

Abhinn Shreshtha 21-August-2017

It is a high-growth space that is still in its nascent stages

Venkata Susmita Biswas 10-July-2017

A total of 150 entries made it to the Mobile Lions shortlist although no Indian entry could find a place in it

exchange4media Staff 20-June-2017

Digital advertising has continued its impressive growth through 2016 and there seems to be no indication of this pace slowing down this year. The Pitch Madison Advertising Outlook expects digital to grow at 25 per cent in 2017, though industry experts we spoke with feel the growth rate could be even higher

exchange4media Staff 22-March-2017

The full screen video ads activate after users engage with mCanvas' proprietary formats - Scroller and Sticker

exchange4media Staff 25-October-2016

Truecaller has launched an advertising platform based on its popular calling application to leverage its 130 million user base in the country.

Abhinn Shreshtha 04-October-2016

Mobile ad spends are expected to reach Rs 1280 crore in 2016 and continue to grow in the range of 70-80 per cent into 2017 according to the 2016 Mobile Ad Spend report launched at this year's edition of exchange4media's annual mobile advertising awards - The Maddies

Abhinn Shreshtha 03-October-2016

A total of 37 metals were given away along with 3 Hall of Fame Awards. In all, 15 Gold metals were awarded, as exchange4media celebrated the best work done in mobile marketing in the latest edition of its annual mobile awards---The Maddies

exchange4media Staff 30-September-2016

A reboot of a 20 year old favourite and a game that started off as an April Fool's joke is hardly something that you would expect an advertiser to get excited about. But Pokemon Go's unprecedented popularity, legacy and a unique experience that combines augmented reality, geo-tagging and a social experience, make it one of the most intriguing products to come out in a while

Abhinn Shreshtha 13-July-2016

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