mobile-advertising
Affle and Mediasmart?blur=25

The acquisition will strengthen Affle’s CPCU based platform and business model for omnichannel advertisers and enables Affle to expand into newer markets

exchange4media Staff Mar 2, 2020 6:47 PM

Mobile Gaming?blur=25

With over 250 million gamers in India, the scale & scope of the gaming industry are growing and experts say it’s time for advertisers to pay more attention to the medium

Shikha Paliwal Feb 4, 2020 8:09 AM

Vishal Rupani?blur=25

At DAN-e4m Digital Advertising Conference, mCanvas co-founder and CEO shared some of the best practices in creating a memorable mobile ad

exchange4media Staff Jan 24, 2020 8:36 AM

DAN e4m Digital Report?blur=25

The DAN e4m Digital Report 2020 - ‘Indian Digital Ad Industry: Rs 50,000 Crore Opportunity by 2025,’ is a comprehensive look at all that will drive the digital ad space in India

exchange4media Staff Jan 23, 2020 8:24 AM

app annie?blur=25

In India, MX Player, Amazon, TikTok top the charts on App Annie’s the list of Breakthrough Apps. We bring you some of the highlights from the report

Shikha Paliwal Jan 22, 2020 9:20 AM

Mobile advertising?blur=25

Experts discuss the importance of mobile advertising in the digital ecosystem, and how 2020 will be a bigger year for it

Shikha Paliwal Jan 20, 2020 8:21 AM

VServ?blur=25

Both companies aim to reinvent the way financial products are bought digitally in India

exchange4media Staff Nov 7, 2019 10:43 AM

Ajit Mohan Facebook India?blur=25

Facebook’s Thumbstoppers Summit awards the best creative minds for their Thumbstopping work for mobile storytelling under ten seconds

exchange4media Staff Oct 10, 2019 8:15 AM

Kim Larson?blur=25

Larson, Global Director at Google Brandlab, speaks about the paradigm shift in ads from television to digital, and digital to mobile-first

Tasmayee Laha Roy Sep 20, 2019 8:50 AM

Affle?blur=25

As part of the deal, RevX's assets, brand name, intellectual property rights and technical information will be acquired by Affle by the end of this month

exchange4media Staff Jun 25, 2019 7:13 PM

Nitin Mathur?blur=25

Nitin Mathur, Co-founder, 91mobiles, spoke about the company's journey, how their strategies helped smartphones advertisers optimally plan their marketing budget, their focus and more

Anjali Thakur Apr 8, 2019 8:56 AM

MoMagic?blur=25

In the survey conducted for the report, 53% respondents believe that mobile ads are more effective in reaching the right target audience

Dolly Mahayan Mar 27, 2019 8:34 AM

Morden Chen?blur=25

On the sidelines of a tech summit in the capital, Chen, General Manager of Alibaba's UC Ads spoke to us about the trends shaping the mobile advertising landscape in the country

Ruhail Amin Mar 18, 2019 9:35 AM

Ventes Avenues?blur=25

‘Creative Shop’ will help brands convert their Print and TVC adverts to mobile creatives

exchange4media Staff Feb 8, 2019 1:11 PM

Rajeevdhal?blur=25

Rajeev Dhal, Vice President-Ad Sales, SHAREit, spoke on ‘Consumer Engagement in a Mobile Centric World’ at Screenage Mobile Marketing Conference

exchange4media Staff Nov 1, 2018 3:50 PM

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Director, Facebook India, on how brands can leverage the platform of Facebook and thereby influence purchase journey of travellers

Apeksha Mishra Sep 6, 2018 8:59 AM

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Finding creative ways to advertise without interrupting the users is a tough challenge for mobile advertising says, Peng Xu, General Manager, Cheetah Mobile

Dolly Mahayan Mar 7, 2018 8:58 AM

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97 per cent of the desktop and mobile display market is yet to adopt video advertising. This indicates the low penetration of video as an ad medium on the internet, possibly because of being a relatively newer medium

exchange4media Staff Oct 20, 2017 8:41 AM