mobile-advertising
VServ

Both companies aim to reinvent the way financial products are bought digitally in India

exchange4media Staff Nov 7, 2019 10:43 AM

Ajit Mohan Facebook India

Facebook’s Thumbstoppers Summit awards the best creative minds for their Thumbstopping work for mobile storytelling under ten seconds

exchange4media Staff Oct 10, 2019 8:15 AM

Kim Larson

Larson, Global Director at Google Brandlab, speaks about the paradigm shift in ads from television to digital, and digital to mobile-first

Tasmayee Laha Roy Sep 20, 2019 8:50 AM

Affle

As part of the deal, RevX's assets, brand name, intellectual property rights and technical information will be acquired by Affle by the end of this month

exchange4media Staff Jun 25, 2019 7:13 PM

Nitin Mathur

Nitin Mathur, Co-founder, 91mobiles, spoke about the company's journey, how their strategies helped smartphones advertisers optimally plan their marketing budget, their focus and more

Anjali Thakur Apr 8, 2019 8:56 AM

MoMagic

In the survey conducted for the report, 53% respondents believe that mobile ads are more effective in reaching the right target audience

Dolly Mahayan Mar 27, 2019 8:34 AM

Morden Chen

On the sidelines of a tech summit in the capital, Chen, General Manager of Alibaba's UC Ads spoke to us about the trends shaping the mobile advertising landscape in the country

Ruhail Amin Mar 18, 2019 9:35 AM

Ventes Avenues

‘Creative Shop’ will help brands convert their Print and TVC adverts to mobile creatives

exchange4media Staff Feb 8, 2019 1:11 PM

Rajeevdhal

Rajeev Dhal, Vice President-Ad Sales, SHAREit, spoke on ‘Consumer Engagement in a Mobile Centric World’ at Screenage Mobile Marketing Conference

exchange4media Staff Nov 1, 2018 3:50 PM

Director, Facebook India, on how brands can leverage the platform of Facebook and thereby influence purchase journey of travellers

Apeksha Mishra Sep 6, 2018 8:59 AM

Finding creative ways to advertise without interrupting the users is a tough challenge for mobile advertising says, Peng Xu, General Manager, Cheetah Mobile

Dolly Mahayan Mar 7, 2018 8:58 AM

97 per cent of the desktop and mobile display market is yet to adopt video advertising. This indicates the low penetration of video as an ad medium on the internet, possibly because of being a relatively newer medium

exchange4media Staff Oct 20, 2017 8:41 AM

A total of 37 metals were given away along with 3 Hall of Fame Awards at last year’s edition of exchange4media’s mobile marketing awards. With tougher competition and more entries, who will win big this year?

exchange4media Mumbai Bureau Oct 11, 2017 8:44 AM

exchange4media's annual report which looks at the growth and trends in the mobile advertising industry will be revealed on October 11, 2017 on the sidelines of Maddies 2017

exchange4media Mumbai Bureau Oct 10, 2017 8:39 AM

We spoke to Morden Chen, GM (APAC Ad Sales) at Cheetah Mobile to understand more about the potential of the mobile platform for brand building

Abhinn Shreshtha Aug 21, 2017 7:57 AM

Cannes Lions 2017: India's no-show in Mobile Lions shortlist

A total of 150 entries made it to the Mobile Lions shortlist although no Indian entry could find a place in it

exchange4media Staff Jun 20, 2017 1:28 PM

Experts believe digital growth of 25 per cent upwards as programmatic advertising takes centrestage in 2017

Digital advertising has continued its impressive growth through 2016 and there seems to be no indication of this pace slowing down this year. The Pitch Madison Advertising Outlook expects digital to grow at 25 per cent in 2017, though industry experts we spoke with feel the growth rate could be even higher

exchange4media Staff Mar 22, 2017 7:47 AM