Dentsu India and Ashiana Housing collaborate to promote the brand's kids-centric projects
The campaign will be rolled out on digital, print and OOH media
Ashiana Housing and Dentsu India, the brand solutions agency from the house of Dentsu Aegis Network (DAN), have launched a new campaign to promote the brand’s three kid-centric projects. The projects are a part of the brand’s 'India's First Kid-Centric Homes' offering. The campaign comprises a medley of three films and various digital assets - rolled-out on digital, print and OOH. The kid-centric promise of the brand 'Behtar Parvarish Ka Pata' remains unchanged in the campaign.
Modern urban living often means sacrificing time spent with our families. The campaign focuses on the belief that providing our children with a wholesome upbringing is the first step towards moulding better citizens. The first two brand films reinstate the fact that if children begin to learn early on, they learn for life. It does not just shape their future as working professionals but also as human beings. The third film is more tactical in its approach. It highlights the fact that the property maybe a little further from your current residence (in some cases a mere 30 minutes away) but it makes a significant difference during a child's formative years, made possible due to the environmental amenities and activities at Ashiana Kid-Centric Homes.\
Speaking about what Kid-Centric Homes stand for, Varun Gupta, Director, Ashiana Housing said, "The five pillars of Kid-Centric Homes come together to create an environment that fosters physical, intellectual and emotional growth of children, making them better human beings. It will shape them as winners not just at the workplace but in life as well.”
"Our positioning for Ashiana Kid-Centric Homes has never been about selling four walls but more a way of life for kids today, to make them better citizens tomorrow. As a follow up to the original launch campaign ‘Behtar Parvarish Ka Pata’, with this new set of films, we’ve planted another new thought ‘Bachchey aaj jo seekhenge, wohi to kal duniya ko seekhayenge’ (what kids learn today, they will teach the world tomorrow). Ashiana Kid-Centric Homes which are truly designed to provide quality upbringing for your kids, deliver this promise beautifully,” added Malvika Mehra, Chief Creative Officer, Dentsu India.
Asheesh Malhotra, Executive Vice President and Branch Head, Dentsu India - Mumbai said, “Ashiana is a citizen-first brand that embodies the true spirit of human values, which is reflected in their products like the Kid-Centric Homes. Not many housing brands can take such a sharp stance over the fear of limiting the larger target audience.”
Adding more about the campaign, Vijay Narayana, Head of Marketing & Communications, Ashiana Housing commented, “It is important for any parent to provide the best for their kids; and at Ashiana Housing’s kid-centric projects, we have some of the best arrangements and facilities for the holistic development of the child. It is with this underlying thought that we have associated our newly launched campaign with building values in kids to make them better individuals.”
Ashiana Housing, which has been a pioneer in launching senior living and assisted living, has now also delivered Kid-Centric Homes in South Gurgaon, Bhiwadi and Jaipur with 1200+ families residing there. it’s already the largest player in the category. As a real estate company, Ashiana has a proven track record over 40 years with a presence in 10 locations and over 55+ projects across India.
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