e4m Content Upfront begins today

Industry sees it as a step towards collaboration among advertisers, agencies, and media owners

e4m by exchange4media Staff
Updated: Aug 12, 2020 9:41 AM
content upfront

As e4m Content Upfront, which will begin today on August 12, 2020, approaches, media companies are all set to share with media agencies and brand teams across sectors the state of consumer spending in India, particularly towards the festival season. The participants will get an overview of the dynamic marketplace and will be able to spot new content formats, technologies, and measurement strategies for the new normal. 

Brand organisations that have confirmed their participation in the Upfront include Airtel India, Bajaj Allianz Life, Bajaj Electrical, Edelweiss Financial Services, FCA India (Jeep), Godrej, Havmor Ice Cream, Hindustan Unilever, Hindware, IndiGo, Kotak Mahindra Bank, Max Life Insurance, Nerolac, Saregama, The Muthoot Group (Muthoot Finance), TVS Motor Company, UTI Mutual Fund, Xiaomi India and Timex. Media agencies that are taking part include GroupM, IPG Mediabrands, Madison and Dentsu Aegis Network (DAN), among others. 

There will be exclusive sessions for brands and for independent agencies while the sessions with agency networks will take place on a one-on-one basis. All sessions will be conducted through video conferencing. 

Some of the topics that may come up for discussion are consumer and business activities in various parts of the country post unlocking and strategies for using television in a multiscreen environment.

Industry observers are seeing this as an initiative to galvanize ad spends by empowering media agencies and brand teams with ideas that work would work for them in the new normal.“This Is the first step towards meeting the need for greater collaboration among advertisers, agencies, and media owners,” said one of them.

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