Joy Chatterjee, General Manager – Sales and Marketing, Mankind Pharma, revealed that the brand will reconsider advertising on the print medium if it shows signs of recovery

Misbaah Mansuri Apr 6, 2021 8:28 AM

Keeping privacy in mind, Google will allow users to turn the controls off as soon as they upgrade to the next version of the app

exchange4media Staff Mar 13, 2021 7:52 AM

Industry experts discuss the big return of retail brands on radio after an encouraging Q3 following the pandemic lull

Noel Dsouza Feb 25, 2021 8:26 AM

Total expenses stood at Rs 82.4 crore compared to Rs 85.03 crore a year ago

exchange4media Staff Feb 10, 2021 8:02 AM

Experts from both media sectors said that the stock market’s reaction with a positive jump is a good sign for the advertising industry as a whole

Noel Dsouza Feb 2, 2021 8:40 AM

The company reported a net profit of Rs 614 crore during the same fiscal compared to Rs 626.1 crore in the previous fiscal

Javed Farooqui Jan 27, 2021 8:02 AM

According to InMobi's latest report, mobile ad spending is predicted to rise 38% in India over this year

Misbaah Mansuri Jan 25, 2021 8:47 AM

Mukul Kumar, Co-founder, PubMatic, speaks to exchange4media.com about the company’s journey so far and the opportunities in the digital advertising market

Javed Farooqui Jan 25, 2021 8:22 AM

Spending of CSR funds for carrying out awareness campaigns, programmes or public outreach campaigns on Covid-19 vaccination programme is an eligible CSR activity, stated the latest MCA notification

exchange4media Staff Jan 16, 2021 2:47 PM

As per industry heads, brands have been cautious but there has been an upward swing compared to the last quarter

Noel Dsouza Nov 18, 2020 8:31 AM

Vibhu Agarwal, CEO and Founder of the ULLU App, lets us in on the platform's 2.0 launch, growth during the lockdown, expansion plans and the reason behind its zany name

Sonam Saini Oct 26, 2020 9:25 AM

The OOH agency recommends that while its important for companies to reduce costs, failing to support brands or invest in customer needs can jeopardise brand performance in the long term

exchange4media Staff Aug 21, 2020 11:43 AM

Industry sees it as a step towards collaboration among advertisers, agencies, and media owners

exchange4media Staff Aug 10, 2020 8:22 AM

Top media planners say the Indian Premier League coming along with the festival season is expected to boost ad spends and lift consumer sentiments that have been subdued this year due to the pandemic

Misbaah Mansuri Aug 10, 2020 8:00 AM

The banking arm of Airtel has spent Rs 101 crore on advertising in FY20 as compared to Rs 47 crore in the last financial year

Misbaah Mansuri Jul 28, 2020 9:06 AM

The ad spends of e-commerce players, both marketplaces and D2C brands, were the first ones to bounce back

Tasmayee Laha Roy Jul 23, 2020 8:25 AM

Creatives were changed and briefs to agencies altered. Digital medium clearly saw a change in the pattern of advertising during the four phases of lockdown

exchange4media Staff Jun 16, 2020 8:47 AM

Experts are upbeat about June and July in terms of AdEx as more brands are poised to resume advertising post Unlock 0.1

Naziya Alvi Rahman & Sonam Saini Jun 10, 2020 8:54 AM

The Taboola report says pageview traffic to articles about online learning for students increased 38% during the period - March 23 to May 14

exchange4media Staff May 15, 2020 2:54 PM

According to industry experts, digital advertising is expected to be a clear winner with MSMEs trusting the medium more than ever to reach out to their target audience

exchange4media Staff May 14, 2020 8:53 AM