ad-spend
Softer crude prices and a steadier rupee may ease pressure on marketers ahead of the festive season, though advertisers are likely to see it as a signal of confidence, not a spending trigger
Kanchan Srivastava Jun 22, 2026 9:14 AM
At e4m CTV Conference, Russhabh R. Thakkar, Founder and CEO of Frodoh, spoke on the growing disconnect between audience consumption patterns and advertising investments
e4m Staff Jun 18, 2026 7:04 PM
As per New AppsFlyer, the Indian Subcontinent’s short drama sector has grown by 95% in subscription-paid installs
e4m Staff Jun 17, 2026 4:58 PM
As AI agents begin verifying business outcomes rather than just reporting them, the ad industry braces for a valuation reset that could separate ‘provable performance’ from ‘promised reach’
Anuja Jain Jun 17, 2026 8:48 AM
The company’s advertisement expenses stood at Rs 103.8 crore in Q4 FY26, down nearly 30% from Rs 148.2 crore in Q3 FY26
With retail media projected to cross ₹30,000 cr in 2026, brands are reworking digital budgets around commerce-led channels that promise faster conversions, closer proximity to purchase
Shantanu David May 4, 2026 8:52 AM
Advertising and promotion spends for the March quarter stood at Rs 1,509 crore
e4m Staff Apr 30, 2026 11:24 AM
Overall, BJP spent about Rs 16.98 crore, while TMC and its network spent around Rs 14.59 crore, bringing total digital ad spend to nearly Rs 31.57 crore
e4m Staff Apr 28, 2026 6:37 PM
Of the total ₹83.4 crore spent on Google political advertising in India over the past month, only ₹23 crore or 28% came directly from political parties
Imran Fazal Apr 24, 2026 8:23 AM
With WARC flagging $94bn in global ad growth at risk amid US–Iran tensions, India’s market may see sharper volatility, as auto joins aviation, real estate & fashion in cutting Q1 spends by 10–50%
Kanchan Srivastava Apr 24, 2026 8:22 AM
While digital is playing an increasingly important role in campaign strategy, Print continues to rule the political advertising scene, share industry heads
Pooja Yadav Apr 8, 2026 8:56 AM
With IPL being now more than a high-decibel branding platform, brands are rethinking spends and what they expect in return from this full-funnel marketplace event, say industry heads
Anuja Jain Apr 2, 2026 8:31 AM
For categories with frequent consumption cycles, sustained engagement often makes sense, but where purchases are infrequent or seasonal, high-impact bursts remain critical, share industry leaders
Sunidhi Vijay Mar 11, 2026 8:30 AM
Executives in the theatrical sector say the slowdown in ad growth over the past two years has been closely linked to inconsistent film releases and box office numbers
Chehneet Kaur Mar 10, 2026 9:19 AM
The rise of MSME spending is decentralising India’s digital ad ecosystem, say industry leaders; digital now central to customer acquisition, brand building and market expansion
Sunidhi Vijay Mar 9, 2026 8:42 AM
BFSI, Retail, Clothing, Fashion and Jewellery, and E-commerce have also stepped up investments in Print, PMAR 2026 reveals
Chehneet Kaur Mar 5, 2026 9:18 AM
Industry experts say early heatwaves and unseasonal rain are prompting brands in beverages, ACs, personal care, and QSR to front-load summer campaigns ahead of competitors
Sunidhi Vijay Mar 2, 2026 9:31 AM
As 65 to 70 per cent of digital ad spends consolidate around big tech and retail ecosystems, the open web is being forced into a decisive performance reset, opine industry leaders
Anuja Jain Feb 27, 2026 9:27 AM
As per the dentsu-e4m Digital Advertising Report, digital ad spends in education sector rose from Rs 819 crore in 2024 to Rs 1,228 crore in 2025, a nearly 50% year-on-year growth
Sunidhi Vijay Feb 23, 2026 9:16 AM
According to the dentsu-e4m Digital Advertising Report, pharma increased its digital allocation from 54% in 2024 to 67% in 2025
Sunidhi Vijay Feb 19, 2026 9:24 AM
According to the dentsu-e4m Digital Advertising Report 2026, consumer durables have raised their digital ad share from 32% in 2024 to 49% in 2025
Shalinee Mishra Feb 13, 2026 9:24 AM
The FMCG major has reported a 5.7% YoY rise in revenue from operations to Rs 16,197 crore in Q3 FY26
e4m Staff Feb 12, 2026 11:36 AM
Britannia’s net profit for the quarter has risen 17% YoY to Rs 682 crore
e4m Staff Feb 11, 2026 10:24 AM
As per dentsu–e4m Digital Advertising Report 2026, e-retail accounted for 25% of digital media spends; scale of growth signals structural shifts in how brands plan, activate measure digital media
Pooja Yadav Feb 11, 2026 8:54 AM
As per industry estimates, V-Day brand spends are about Rs 60–Rs 75 crore this year, with big influencers setting the mood at the top of the funnel, and micro, nano creators driving everyday stories
Shalinee Mishra Feb 9, 2026 9:11 AM
Emami has reported revenue from operations of Rs 1,151 crore in Q3 FY26
e4m Staff Feb 5, 2026 11:01 AM
E-commerce emerged as the growth engine of 2025, posting the highest market growth with ad spends up 40.8% year-on-year and expanding its share by three percentage points
The spends rose from Rs 16,606 crore in 2024 to Rs 23,243 crore in 2025
At the dentsu-e4m Digital Advertising Report 2026 unveiling, Arjun Kolady explains why marketers need to stop chasing eyeballs and start capturing ears
e4m Staff Feb 3, 2026 11:38 AM
At the dentsu - e4m Digital Advertising Report 2026 launch, brand and platform leaders unpacked how purpose, trust, and human connection are reshaping storytelling beyond campaigns
e4m Staff Feb 3, 2026 11:28 AM
dentsu-e4m Digital Advertising Report 2026 shows that India’s digital industry grew 19% in 2024 to close 2025 at ₹71,621 crore, underlining digital’s dominance over traditional advertising channels
Shalinee Mishra Feb 3, 2026 9:24 AM
As per dentsu-e4m report, FMCG continues to take the lead in share of India’s digital ad spends at 32%; was largest contributor in 2024 too at 34%
Sunidhi Vijay Feb 3, 2026 9:21 AM
At the launch of the dentsu–e4m Digital Advertising Report 2026, Harsha Razdan noted that media is no longer just about reach, and advertising goes beyond delivering messages
As per the dentsu-e4m Digital Advertising Report 2026, AI is expected to predict user context, mood and micro-intent in real time
Programmatic’s share in digital ad spends expected to rise to 43% by the next year, according to dentsu-e4m Digital Advertising Report
The dentsu-e4m Digital Advertising Report 2026 projects online video to grow 22.3%, capturing a 29% share and emerging as India’s most engaging format for mobile-first audiences
In 2025, e-commerce saw the strongest growth in advertising, expanding 40.8% over the previous year
The dentsu-e4m Digital Advertising Report 2026 states that the ad industry in India is set to reach a market size of Rs 1,40,001 crore by 2027
The panellists will share insights on the topic ‘From Personalization to Prediction: How Gen AI is Redefining Customer Experience and Marketing ROI’
e4m Desk Jan 31, 2026 12:05 PM
Swiggy’s revenue from operations have grown nearly 11% QoQ to Rs 6,148 crore
e4m Staff Jan 30, 2026 8:59 AM
Industry experts say Indian advertisers are increasingly favouring hybrid programmatic setups, balancing in-house strategy and data control with agency-led execution
Shantanu David Jan 28, 2026 8:49 AM
Media agency heads say the stress is being felt most acutely in traditional media, with brands increasingly prioritising digital for performance-led marketing
Kanchan Srivastava Jan 27, 2026 8:43 AM
The total income for the quarter stood at Rs 4,155 crore, compared with Rs 3,851 crore in Q3 FY25
e4m Staff Jan 23, 2026 5:34 PM
