Polycab India’s ad spends up 81% YoY

The advertising spends declined 43% sequentially

by e4m Staff
Published: May 6, 2026 5:36 PM | 3 min read

Polycab India reported an 81.4% year-on-year increase in advertising and sales promotion spending to Rs 51.98 crore in Q4 FY26, despite a 42.9% sequential decline from the previous quarter.
The company’s consolidated revenue from operations for Q4 FY26 reached Rs 8,864.48 crore, marking a 16.1% quarter-on-quarter and 26.9% year-on-year increase, while profit after tax rose 24.7% sequentially to Rs 785.60 crore.
For the full fiscal year FY26, revenue from operations increased by 28.9% to Rs 28,883.79 crore, and profit after tax grew 32.4% to Rs 2,708.43 crore, reflecting strong growth in both revenue and profitability.
The wires and cables segment was the primary growth driver, with a 29% year-on-year revenue increase in Q4 FY26, while the fast-moving electrical goods (FMEG) segment also showed significant gains.

Polycab India’s advertising and sales promotion spend rose 81.4 percent year on year to Rs 51.98 crore in the March quarter from Rs 28.65 crore, even as it declined 42.9 percent sequentially from Rs 91.02 crore due to a high festive-season base in the December quarter, when most brands typically step up marketing.

The company reported consolidated revenue from operations of Rs 8,864.48 crore in Q4 FY26, up 16.1 percent quarter on quarter from Rs 7,636.13 crore and 26.9 percent year on year from Rs 6,985.80 crore.

Total income stood at Rs 8,924.90 crore compared with Rs 7,686.58 crore in Q3 and Rs 7,033.87 crore in the year-ago period.

Profit after tax came in at Rs 785.60 crore, rising 24.7 percent sequentially from Rs 630.17 crore and 7 percent year on year from Rs 734.36 crore.

Total expenses increased to Rs 7,875.61 crore from Rs 6,844.39 crore in the previous quarter and Rs 6,073.31 crore a year ago, largely on account of higher material costs.

For the full year FY26, advertising and sales promotion spend grew 57.3 percent to Rs 190.23 crore from Rs 120.94 crore in FY25.

Revenue from operations for the year rose 28.9 percent to Rs 28,883.79 crore compared with Rs 22,408.31 crore last year, while profit after tax increased 32.4 percent to Rs 2,708.43 crore from Rs 2,045.53 crore.

The company’s annual performance reflects strong growth in both revenue and profitability, alongside higher brand investments.

Segmental business

Polycab India’s core wires and cables business continued to anchor growth, while the fast-moving electrical goods segment also posted healthy gains in the March quarter.

Wires and cables revenue rose 29 percent year on year to Rs 7,762.01 crore in Q4 FY26 from Rs 6,019.07 crore, and grew 13.3 percent sequentially from Rs 6,852.63 crore.

The FMEG segment reported revenue of Rs 663.14 crore, up 39.3 percent year on year from Rs 476.00 crore and 32.7 percent quarter on quarter from Rs 499.78 crore, indicating strong traction in consumer-facing categories.

In contrast, the EPC business saw a decline on a yearly basis, with revenue at Rs 509.80 crore, down 15.4 percent from Rs 602.83 crore a year ago, though it rose 25.3 percent sequentially from Rs 406.90 crore.

On a consolidated basis, segment revenue stood at Rs 8,934.94 crore for the quarter, up 15.2 percent quarter on quarter and 25.9 percent year on year.

After adjusting for inter-segment revenue, total income excluding finance income came in at Rs 8,875.11 crore, compared with Rs 7,635.99 crore in the December quarter and Rs 6,992.11 crore in the year-ago period.

For the full year FY26, wires and cables revenue increased 32.7 percent to Rs 25,534.42 crore from Rs 19,236.63 crore in FY25.

FMEG revenue rose 23 percent to Rs 2,069.33 crore from Rs 1,682.18 crore last year, while EPC revenue declined 13.2 percent to Rs 1,666.50 crore from Rs 1,919.24 crore.

Total segment revenue for the year stood at Rs 29,270.24 crore, up 28.2 percent from Rs 22,838.05 crore in FY25.

Commenting on the performance, Mr. Inder T. Jaisinghani, Chairman and Managing Director, Polycab India Limited, said: “FY26 has been a defining year for our company, marked by our strong execution and ability to capture domestic market share, which increased by approximately 3-4% during the year. This growth reflects the success of Project Spring, which has structurally strengthened our competitive position and enabled us to outperform the broader industry."

He added, "We closed the year on a high note with a robust Q4 FY26 performance, delivering 27% YoY growth in consolidated revenue, driven by sustained demand across our Wires & Cables and FMEG segments. Despite a challenging external environment, we achieved our highest-ever quarterly PAT of approximately ₹7.9 billion, underscoring the resilience and strength of our operating model. Overall, FY26 stands out as a landmark year, with record revenues, EBITDA, and profitability, reinforcing our leadership in the Indian electrical industry. Backed by a strong balance sheet and continued investments in capacity expansion, innovation, and distribution, we remain confident in leveraging our enhanced market presence to drive consistent, industry-leading growth in the years ahead.”