branded-content
content upfront?blur=25

Industry sees it as a step towards collaboration among advertisers, agencies, and media owners

exchange4media Staff Aug 10, 2020 8:22 AM

Kareena Kapoor Khan?blur=25

We asked industry experts whether the actor’s Instagram debut is a part of Puma’s digital marketing strategy

exchange4media Staff Mar 9, 2020 8:28 AM

Influencer marketing?blur=25

Decoding influencer marketing trends, pricing for videos and how the space is growing for branded content in the future

Noel Dsouza Oct 21, 2019 8:50 AM

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At exchange4media's Content Jam conference, experts discuss how content creators and brand owners are relying on digital data

exchange4media Staff Sep 10, 2018 3:21 PM

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Branded Content is a mega category in the digital space. Many brands are experimenting in this space, but are struggling with hitting the right notes. We find out what experts believe is branded content

exchange4media Staff Aug 23, 2018 8:57 AM

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Darshan Bhatt of GoQuest Digital Studios talks about how branded content is the new future of marketing

Dolly Mahayan Aug 20, 2018 8:53 AM

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This synergy will give both teams an opportunity to tell real brand stories, creating memorable content which will push a brand’s message out to the consumers in various exploratory formats.

exchange4media Staff Jul 31, 2018 5:14 PM

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Suprit will be responsible for spearheading the Intellectual Properties division, and creating engaging and globally aspirational experiences for audiences.

exchange4media Staff Mar 13, 2018 2:55 PM

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Snackable content has many takers and can successfully engage with viewers, but the question the industry is trying to answer is whether branded content is well-poised to solve strategic business problems

Venkata Susmita Biswas Sep 11, 2017 7:37 AM

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At the e4m Content JAM, MK Anand, MD and CEO, Times Network talked about the importance of stories for brands, their symbiotic relationship,media’s role and the need to make branded content a continuous exercise

exchange4media Staff Sep 8, 2017 8:18 AM

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The new division will be under its live event IP Company, Event Capital.

exchange4media Staff May 9, 2017 2:47 PM

FCB Ulka appoints Keegan Pinto as Creative Head (West) and National Creative Director - Branded Content?blur=25

In this role, Pinto will be responsible for enhancing the creative quotient and strengthening the creative capabilities for the agency and will be based out of Mumbai

exchange4media Staff Dec 7, 2016 8:46 AM

Vice Media to enter India through JV with Times Group?blur=25

Through the alliance, Vice will open a new bureau and production hub in Mumbai to create original content to be distributed across television, mobile, digital and linear platforms in the region.

exchange4media Staff Jun 25, 2016 3:41 PM

Culture Machine launches Intelligence Machine, a tool for branded video?blur=25

Intelligence Machine combines big data and content across platforms to glean insights into audiences, content and brands. The platform indexes and analyzes nearly 1.5 billion videos across the internet on a daily basis

Abhinn Shreshtha May 13, 2015 8:43 AM

3 Indian entries in Branded Content & Entertainment Lions' shortlist?blur=25

JWT’s work for Nike - Make Every Yard Count - has been shortlisted in two sub-categories. The Gold Lion winning Kan Khajura Tesan by Lowe & Partners for HUL has also been shortlisted

exchange4media Staff Jun 21, 2014 9:31 AM

JWT’s Nike, Lowe’s Kan Khajura Tesan in Branded Content & Entertainment Lions’ shortlist?blur=25

JWT’s work for Nike – Make Every Yard Count – has been shortlisted in two sub-categories. The Gold Lion winning Kan Khajura Tesan by Lowe & Partners for HUL has also been shortlisted

exchange4media Staff Jun 20, 2014 3:35 PM

No show for India in Titanium & Integrated and Branded Content & Entertainment?blur=25

Out of a total of 12 entries sent this year, India could not manage to get through the shortlist in the Titanium & Integrated category. No Indian entry even among the shortlisted 968 entries this year under the Branded Content & Entertainment Lions category

exchange4media Staff Jun 22, 2013 8:36 AM

No show for India in Titanium & Integrated and Branded Content & Entertainment?blur=25

Out of a total of 12 entries sent this year, India could not manage to get through the shortlist in the Titanium & Integrated category. No Indian entry even among the shortlisted 968 entries this year under the Branded Content & Entertainment Lions category

exchange4media Staff Jun 21, 2013 1:05 PM

TTN elevates Hemant Arora to Biz Head for branded content?blur=25

In line with TNN’s strategic focus on the branded content space, Arora has been mandated with a larger business role with a P&L responsibility

exchange4media Staff May 9, 2013 8:06 PM