Industry observers say that creating relevant content helps brands resonate with the target audience but needs to be relatable and interesting

Shantanu David Feb 3, 2023 8:59 AM

Industry observers say ad agencies are tapping content on video platforms for creating relevant communication and for helping brands connect with consumers

Kanchan Srivastava May 31, 2022 8:35 AM

Sreenivasan will be leading Fluid, Republic Media Network’s branded content vertical

exchange4media Staff Apr 21, 2022 11:54 AM

The report also noted a 24x increase in branded searches in OTT & music

exchange4media Staff Jul 19, 2021 12:17 PM

Sharma will report to Mahesh Shetty, Head – Network Sales

exchange4media Staff Jun 10, 2021 4:09 PM

This move by both players will help amplify their existing strengths and infrastructure in their respective fields

exchange4media Staff Apr 28, 2021 4:42 PM

The Hindu #KeepTheHabit campaign won gold in Best Native Advertising/Branded Content Campaign and silver in Best in Audience Engagement

exchange4media Staff Mar 4, 2021 12:21 PM

In an interaction with e4m, Sandeep Bhushan, Facebook India Director & Head of GMS, said that India has been a testing ground for the launch of new products or services of Instagram

Javed Farooqui Jan 18, 2021 8:20 AM

As part of the new updates, Instagram will be launching Branded Content tag in Reels, and will begin testing in Live in the coming weeks

exchange4media Staff Nov 21, 2020 11:39 AM

Industry sees it as a step towards collaboration among advertisers, agencies, and media owners

exchange4media Staff Aug 10, 2020 8:22 AM

We asked industry experts whether the actor’s Instagram debut is a part of Puma’s digital marketing strategy

exchange4media Staff Mar 9, 2020 8:28 AM

Decoding influencer marketing trends, pricing for videos and how the space is growing for branded content in the future

Noel Dsouza Oct 21, 2019 8:50 AM

At exchange4media's Content Jam conference, experts discuss how content creators and brand owners are relying on digital data

exchange4media Staff Sep 10, 2018 3:21 PM

Branded Content is a mega category in the digital space. Many brands are experimenting in this space, but are struggling with hitting the right notes. We find out what experts believe is branded content

exchange4media Staff Aug 23, 2018 8:57 AM

Darshan Bhatt of GoQuest Digital Studios talks about how branded content is the new future of marketing

Dolly Mahayan Aug 20, 2018 8:53 AM

This synergy will give both teams an opportunity to tell real brand stories, creating memorable content which will push a brand’s message out to the consumers in various exploratory formats.

exchange4media Staff Jul 31, 2018 5:14 PM

Suprit will be responsible for spearheading the Intellectual Properties division, and creating engaging and globally aspirational experiences for audiences.

exchange4media Staff Mar 13, 2018 2:55 PM

Snackable content has many takers and can successfully engage with viewers, but the question the industry is trying to answer is whether branded content is well-poised to solve strategic business problems

Venkata Susmita Biswas Sep 11, 2017 7:37 AM

At the e4m Content JAM, MK Anand, MD and CEO, Times Network talked about the importance of stories for brands, their symbiotic relationship,media’s role and the need to make branded content a continuous exercise

exchange4media Staff Sep 8, 2017 8:18 AM

The new division will be under its live event IP Company, Event Capital.

exchange4media Staff May 9, 2017 2:47 PM