branded-content
Pathak joins NDTV after an over seven-year stint at Republic Media Network
e4m Staff Jul 16, 2026 8:45 AM
OneXtel Communication Media will help strengthen Times Network’s branded content and experiential platforms across key sectors
e4m Staff Jul 14, 2026 2:25 PM
Shresht Kapur joins NDTV from TV9 Network, where he served as Territory Head – North, Content Revenue
e4m Staff Jun 30, 2026 10:32 AM
e4m has learnt Rahul Chandran & Aanchal Johar resigned from Times Network a few weeks ago and may step away from their roles soon; Chandran’s resignation has been accepted, Aanchal may be retained
e4m Staff Jun 29, 2026 8:33 AM
He joins NDTV from TV9 Network, where he served as National Head, Vice President
Before joining Times Network, Bhatt had a long stint with Zee Business
e4m Staff Apr 8, 2026 10:14 AM
Prior to this, Akansha was with NDTV as Manager - Digital and Content Monetization
Prasanna Raghav has previously worked with Zee Media, The Times of India, The Indian Express, and other organisations
e4m Staff Mar 10, 2026 5:43 PM
Prior to joining Amazon, Menka Asrani served as Head of Brand Solutions – BigBang.Social at Collective Artists Network
e4m Staff Feb 27, 2026 1:34 PM
Prior to this, Sania Fazal was with Viacom18 Media as Senior Manager - Brand Solutions & Partnerships
e4m Desk Feb 24, 2026 10:48 AM
Before TV9, Raghav held multiple senior leadership roles at Zee Group
e4m Staff Feb 7, 2026 11:20 AM
The new studio will focus on original IPs, multi-platform branded content, and AI-led storytelling, led by industry veteran Ravi Kudesia as VP and Business Head
e4m Staff Nov 26, 2025 2:46 PM
The growing misuse of unlicensed music has become one of the biggest legal and financial risks for creators, brands and agencies in India
Shalinee Mishra Nov 18, 2025 8:38 AM
Prior to this, Sakshi Jain was with Rusk Media as Assistant General Manager - Brand Partnerships
UGC feels raw, unfiltered, and real, say experts, who point to its unmatched engagement and community-building, which traditional ads often lack
Shantanu David May 8, 2025 8:38 AM
In her new role, Nisha Samson will lead strategic content marketing initiatives across multiple verticals
Industry observers say that creating relevant content helps brands resonate with the target audience but needs to be relatable and interesting
Shantanu David Feb 3, 2023 8:59 AM
Industry observers say ad agencies are tapping content on video platforms for creating relevant communication and for helping brands connect with consumers
Kanchan Srivastava May 31, 2022 8:35 AM
Sreenivasan will be leading Fluid, Republic Media Network’s branded content vertical
exchange4media Staff Apr 21, 2022 11:54 AM
The report also noted a 24x increase in branded searches in OTT & music
exchange4media Staff Jul 19, 2021 12:17 PM
This move by both players will help amplify their existing strengths and infrastructure in their respective fields
exchange4media Staff Apr 28, 2021 4:42 PM
The Hindu #KeepTheHabit campaign won gold in Best Native Advertising/Branded Content Campaign and silver in Best in Audience Engagement
exchange4media Staff Mar 4, 2021 12:21 PM
In an interaction with e4m, Sandeep Bhushan, Facebook India Director & Head of GMS, said that India has been a testing ground for the launch of new products or services of Instagram
Javed Farooqui Jan 18, 2021 8:20 AM
As part of the new updates, Instagram will be launching Branded Content tag in Reels, and will begin testing in Live in the coming weeks
exchange4media Staff Nov 21, 2020 11:39 AM
Industry sees it as a step towards collaboration among advertisers, agencies, and media owners
exchange4media Staff Aug 10, 2020 8:22 AM
We asked industry experts whether the actor’s Instagram debut is a part of Puma’s digital marketing strategy
exchange4media Staff Mar 9, 2020 8:28 AM