Developing effective content is a sure-shot way of building recall: Ashim Mathur, Dolby

Mathur, Senior Director Marketing, Emerging Markets, Dolby Laboratories talks about their recent ad campaign, importance of India as a market and more...

Pepperfry to launch new campaign and scale up content marketing

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

"Digital advertising will slowly start moving away from social media this year"

Prasad Ajgaonkar, CEO of IRealities, on the organisation's 23-year-long journey, the fact that one needs real intelligence to know where to apply Arti...

Guest Column: 5 stamps of approval viewers gave to quality content in 2017

It saw our viewers push the industry further into creating content that was relevant, path-breaking and differentiated to cater to their viewing needs...

Guest Column: Understanding consumers is the key to successful content marketing: Neena Dasgupta, Zirca Digital Solutions

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships ba...

The next few years for Firstpost will be all about evangelising: Azim Lalani, Business Head

In the last six years,the website has done exceptionally well, according to Lalani. In a chat with exchange4media, he reveals future plans for the bra...

Spotlight: How well can Branded Content solve strategic business problems?

Snackable content has many takers and can successfully engage with viewers, but the question the industry is trying to answer is whether branded conte...

Mindshare bags 11 metals at Audacity ICMA 2017

A total of 31 awards were given away at the second edition of the Indian Content Marketing Awards

The role of performance KPIs in content marketing's $313 billion promise

Content marketing has traditionally been used as a brand building tool but with display advertising facing questions, is there another role for conten...

ICMA 2017: Video works much better than words for the mass consumer: Malay Dikshit, CCO, Tata Sky

Malay Dikshit, Chief Communications Officer, Tata Sky, shares his insight on the principles, challenges and future of content marketing

ICMA 2017: No brand can afford to ignore the role that video will play in its content strategy: Aparna Mahesh, CMO, FreshMenu

Aparna Mahesh, CMO, FreshMenu spoke to exchange4media on the integral features of a good content strategy, the role of video and more.

Mindshare India leads ICMA 2017 shortlist

A total of 93 entries have been shortlisted for Audacity e4m Indian Content Marketing Awards 2017

ICMA 2017: Relevance is key to a great content strategy: Viral Oza

Viral Oza, CMO at the Lodha Group gives his thoughts on what makes a great content strategy

How do marketers track the ROI of content marketing for their business?

With content marketing competing with influencer marketing, SEO, PPC, social media marketing, etc. tracking ROI on content marketing has become impera...

ICMA 2017: Music has the power to bring the brand message alive: Kartik Kalla, 91.1 FM

Kartik Kalla, EVP and National Programming Head at 91.1FM, gives his views on why audio as a format for marketing cannot be discounted

The consumer is hooked on to content all day long: Jignesh Maniar, Onads Communication

Ad man Jignesh Maniar’s agency will now create engaging video content for brands

ICMA 2017: Strategic view of content more important than virality: Ronita Mitra

The Founder and Chief Strategist at Brand Eagle tells us what it takes to build a great content strategy as ICMA awards inches closer

ICMA 2017: Digital branded content done right

Entries by Tata Tiago, TVF, Dove and Voot exemplify exceptional brand stories

Guest Column: Five best practices for content marketing: Vishal Gupta, co-founder & MD, mycity4kids.com

Instead of selling a brand to consumers, companies should focus on building a relationship and see how every piece of content either educates, empower...

Guest Column: Content Marketing- Making the king a humble servant: Neena Dasgupta, Zirca Digital Solutions

The evolution of digital really is the evolution of human ambition and enterprise, says Dasgupta

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