Watch: In-video advertising is the near future: Neha Singh Warrier, Mirriad

Warrier, Vice President Sales, India - Mirriad on content marketing and the key performance indicators for a content marketing campaign

Watch: Good content engages, entertains and empowers: Sunil Lulla, Balaji Telefilms

Sunil Lulla, Group CEO, Balaji Telefilms Ltd. spoke about the transition of branded content, the key performance indicators for a content marketing ca...

Watch: There is no one way to define great KPI: Sidharth Gowda, Zirca Digital Solutions

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Content studios under threat as agencies join the game?

Leading agencies such as The Glitch and Foxymoron have launched their own content studios, which will liaise with brands and content creators

Watch: Traditional content marketing as effective as it was before: MD, Zirca Digital Solutions

Karan Gupta, MD, Zirca Digital Solutions shared his thoughts on detailed content-marketing strategy required for the success of most organisations

Watch: Content marketing cuts overall marketing cost: MD, Perfetti Van Melle India

According to Rajesh Ramakrishnan, MD, Perfetti Van Melle India, content marketing is becoming an integral part of the overall mix. He speaks about the...

Watch: Digital evolution cannot happen without quality content: Sunil Kataria

CEO, India & SAARC, Godrej Consumer Products Limited talks about the evolution of content marketing and digital content

Content Jam 2018: Content is currency for a brand: MD, Perfetti Van Melle India

Rajesh Ramakrishnan explained how content gives customers something valuable in the form of engagement, entertainment and inspiration and brands in tu...

People want to be entertained, not watch ads: Sujit Ganguli, ICICI Bank

At Content JAM, the Head of Brand & Communication, ICICI Bank, shared how good marketing content can help get great business outcomes

Content affects consumers depending on the mindset they are in: Zirca Digital

Zirca Digital’s Managing Director Karan Kumar Gupta and Strategy Head Sidharth Gowda speak about 'linking content consumption with mindset' at Content...

Content Jam 2018: How data has become the new ally of content marketers

At exchange4media's Content Jam conference, experts discuss how content creators and brand owners are relying on digital data

Indian Content Marketing Awards 2018: Countdown begins!

Only two days to go, the event provides a stunning showcase of talent, expertise, inspiration and insight for brand marketers

It’s a viewer’s market & it’s here to stay: Anil K Nair, L&K Saatchi & Saatchi

Guest Column: Managing Partner, L&K Saatchi & Saatchi says newer video formats will keep emerging forcing brands & advertisers to constantly unlearn a...

Digital revolution is a game changer for content marketing: Parveen Singhal, WittyFeed

Guest Column: The Co-Founder & CCO of WittyFeed explains how the digital revolution has thrown up new and innovative ways for brands to reach out to t...

Content JAM: Content marketing & native advertising: A match made in marketing heaven

Experts from FoxyMoron, WorldWide Media, Zirca Digital Solutions, White Rivers Media talk about the need for an effective means of distribution to rea...

Experts from Balaji Telefilms, Cipla Health & ICICI Bank to speak at Content JAM

Discussions on content generation and trends in content marketing at the second edition of Content JAM on September 7

ICMA 2018: Mindshare and Jagran Prakashan lead the shortlist

A total of 108 entries have been shortlisted for Audacity e4m Indian Content Marketing Awards 2018

Dentsu Aegis Network appoints Wavemaker's Kumar Deb Sinha as Country Head for The StoryLab

Sinha will report to Kartik Iyer, President Media Brands and Amplifi – Dentsu Aegis Network India and the Executive Sponsor for TSL in India.

ICMA 2018: How brands have evolved their influencer-marketing game

Influencers’ deep and direct connections with their audiences help brands to reach consumers say experts from KWAN Entertainment, Amway, BBLUNT, Socia...

Brands are entering consumer's world through branded content: Director, GoQuest

Darshan Bhatt of GoQuest Digital Studios talks about how branded content is the new future of marketing

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