content-marketing

Guest Column: Khushboo Benani, Content Head, Diageo India says brands today can use content marketing as a strong differentiator to drive cultural connections with consumers

Khushboo Benani 21-May-2019

Guest Column: Rejo Francis T, Circle Head, Zee Entertainment Enterprises, tells us more about Big Data and how it can be leveraged in content marketing

Rejo Francis T 16-May-2019

Founded by Kunal Rao, Srishty Chawla, Anup Kamath, and Sandeep Rao, One Source aims to be among the top-10 integrated marketing consultancies by 2022

exchange4media Staff 30-April-2019

Admitad's Annual Report also noted the growing trend of influencer marketing, which is expected to become the traffic channel promising the most dynamic growth

exchange4media Staff 29-April-2019

The theme for the Delhi summit this year is ‘Transforming Businesses in the Digital Age’. In line with the theme, the summit will host two panel discussions

exchange4media Staff 24-April-2019

The investment from GoQuest Media Ventures will allow the Digibooster team to grow the business by utilizing GQMV’s network of clients, industry connections and employees

exchange4media Staff 09-April-2019

Sah, Innovation Lead- Creative & Technology, Isobar, talks about storytelling in the digital era, content marketing trends and more

Anjali Thakur 28-February-2019

In his new role, Deshpande will create and monetise sustainable and scalable IPs for the ever growing digital/OTT space for domestic and international markets.

Venkata Susmita Biswas 07-January-2019

December 31 will be his last working day at Mindshare India. Deshpande joined Mindshare in 2010 as Senior Director-Content at Mindshare Fulcrum.

Venkata Susmita Biswas 29-December-2018

Strategic Planner, IKEA India on the relevance of content marketing in the success of an organisation and key performance indicators for a content marketing campaign

exchange4media Staff 04-October-2018

The CMO spoke about the relevance of traditional medium and the transition of branded content over five years and how it has become sharper

exchange4media Staff 03-October-2018

Saxena, Vice President Digital Content Services, Vodafone Idea Ltd, speaks about content marketing campaigns and the role of technology in content marketing

exchange4media Staff 28-September-2018

Karthik Nagarajan of Wavemaker on content marketing campaigns, and how brand can capitalise on native advertising

exchange4media Staff 27-September-2018

Kranti Gada, Chief Operating Officer at Shemaroo Entertainment Ltd. speaks on how the digital platform has led to the rapid growth in content marketing

exchange4media Staff 26-September-2018

Gurmit Singh, Former VP & MD, Yahoo India shares his thoughts on content marketing campaigns

exchange4media Staff 25-September-2018

Ganguli, Head - Brand and Corporate Communications at ICICI Bank, talks about content marketing and how it defines marketing now

exchange4media Staff 24-September-2018

Warrier, Vice President Sales, India - Mirriad on content marketing and the key performance indicators for a content marketing campaign

exchange4media Staff 21-September-2018

Sunil Lulla, Group CEO, Balaji Telefilms Ltd. spoke about the transition of branded content, the key performance indicators for a content marketing campaign and more

Misbaah Mansuri 18-September-2018

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

exchange4media Staff 17-September-2018

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