content-marketing
Mehta brings over 20 years of experience across business strategy, marketing and content thought leadership
e4m Staff Jul 8, 2026 12:23 PM
At the e4m CTV Conference 2026, Kedar Ravangave, Head of Marketing at Kotak Mahindra Bank, noted that although algorithms influence what audiences watch, content continues to drive engagement
e4m Staff Jun 12, 2026 9:12 AM
New India and APAC leadership structure signals DEPT®'s long-term commitment to the region
Prior to this promotion, Apoorva Mehandiratta served as Director – Marketing at ZEE5
e4m Staff May 29, 2026 12:16 PM
India’s marketers say AI adoption is accelerating, but fragmented data, governance gaps, and legacy systems remain the biggest barriers to scaling personalization.
Brij Pahwa May 26, 2026 5:09 PM
Rajeev Jain, SVP-Corporate Marketing at DS Group, shares how marketers are rethinking brand communication, innovation and cultural relevance in today’s digital-first ecosystem
Sunidhi Vijay May 25, 2026 9:01 AM
Her role has been expanded to cover Original Series, Movies , and Licensed titles at Prime Video & Amazon MGM Studios
e4m Staff Feb 27, 2026 3:15 PM
The brand took home 12 metals with 5 golds, 3 silver metals and 4 bronze metals across categories
e4m Desk Dec 17, 2025 10:24 PM
The agency bagged 23 metals in total including 8 gold metals, 7 silver metals and 8 bronze metals across categories
e4m Desk Dec 17, 2025 10:23 PM
The platform bagged 20 metals including 6 gold metals, 10 silver and 4 bronze metals across categories
e4m Desk Dec 17, 2025 10:23 PM
While Mindshare won the ‘Agency of the Year’ award, HUL was named the ‘Client Of The Year’ and JioStar bagged the ‘Content Marketing Award – Platform’ honour
e4m Desk Dec 17, 2025 10:18 PM
The awards celebrate excellence in content-driven brand storytelling by recognising outstanding achievements in content marketing
The conference will be followed by the 10th edition of the Indian Content Marketing Awards (ICMA)
The awards recognise and honour creativity, innovation, and effectiveness in content marketing space by honouring campaigns that showcase exceptional storytelling
Digital ad fatigue and rising CAC are pushing platforms like Flipkart, Amazon and Myntra to pivot from ads to content, building trust, communities, and new revenue streams
Shalinee Mishra Sep 5, 2025 8:59 AM
Brands are shifting from prioritising frequency to focusing on relevance, listening closely to audience and showing up only when and where it truly matters
Sunidhi Vijay Aug 4, 2025 8:31 AM
The agency took home 5 golds, 5 silver and 2 bronze metals in various categories
The theme of the fourth edition of the conference is ‘C3 Summit: Content, Community, Connection’
e4m Staff Dec 18, 2024 9:21 AM
The move aligns with Collective Artists Network's aim to scale creator and content ecosystem through technology
e4m Staff Jul 18, 2024 12:33 PM
As per the report, the Indian gaming universe covers nearly 65% of the total Indian digital audience base
The report was unveiled in Mumbai in presence of eminent leaders from the media worlds
The report adds that preference for Indic languages is higher in non-metros at 53% compared to metros at 39%
76% of all social content they consume is creator made while 87% spend the most time on Instagram, the report stated
The report shares insights on the four pillars of content marketing – consumers, creators, technology, and platforms
e4m Staff Apr 30, 2024 3:37 PM
The report delves deep into the shifting paradigms, emerging strategies, and innovative techniques that are shaping the trajectory of content marketing
e4m Content Jam 2023 brought together industry heads to share insights on measuring the ROI, power and relevance of content marketing in today’s times
Shashank Srivastava, Senior Executive Officer - Marketing & Sales, Maruti Suzuki, and Amin Lakhani, CEO, Mindshare South Asia were present at the unveiling
e4m Staff Dec 6, 2023 12:51 PM
Saraswati, Chief Content Officer at Omnicom Media Group, talks about the intricate balance between human creativity and artificial intelligence
Ruhail Amin Oct 28, 2023 11:45 PM
A panel of content creators came together at e4m Content Jam to share their insights on ‘creating value for brands’
exchange4media Staff Dec 9, 2022 1:09 PM
The 7th edition of the Indian Content Marketing Awards was held on Thursday
exchange4media Staff Dec 9, 2022 11:00 AM
The conference will be followed by Indian Content Marketing Awards 2022
exchange4media Staff Dec 8, 2022 8:38 AM
The conference on Dec 8 will be followed by Indian Content Marketing Awards 2022 that acknowledge the magnificent work in the content marketing domain
exchange4media Staff Dec 7, 2022 8:39 AM
The agency will focus on providing full-fledged SEO and content strategy services that will help fuel visibility & awareness of the brand
exchange4media Staff Nov 28, 2022 5:44 PM
The agencies were awarded for their premium works in the content marketing sector
exchange4media Staff Oct 7, 2022 10:44 AM
The winners were chosen on the basis of career history, creativity, innovation and new initiatives
exchange4media Staff May 31, 2022 8:36 PM
The entries were shortlisted based on career history, leadership, creativity/innovation, new initiatives, awards & recognition, impact & influence and growth prospects
exchange4media Staff May 31, 2022 8:28 AM
At e4m Streaming Summit 2022, Katyal, Co-founder, Fandrum, speaks about the company's journey, fan economy and more
exchange4media Staff May 12, 2022 8:30 AM
Mindshare won the ‘Content Marketing Agency of the Year’ Award
exchange4media Staff Oct 8, 2021 8:34 PM
Shevade role will be to integrate upGrad’s brand messaging across traditional and new media.
exchange4media Staff Jul 1, 2021 3:08 PM
As part of the mandate, AdLift will handle SEO and Content Marketing for Titan Watches, Titan Eye Plus and Fastrack Eyewear brands
exchange4media Staff May 5, 2021 4:24 PM
Zeno will highlight EarShot’s podcasts in Hindi, English and other Indian languages, on subjects like politics, health & culture, across its Indian and Indian diaspora user base
exchange4media Staff Feb 5, 2021 12:19 PM
The agency will be responsible for strategy & development, influencer marketing, media buying and social media of these new mandates
exchange4media Staff Dec 18, 2020 11:58 AM
With the launch of Myntra fashion Superstar Season 2, Narayanan, Head of Marketing, shares insights on the growing importance of content & influencer marketing, and the brand’s marketing strategy.
Ritika Raj Dec 9, 2020 8:55 AM
On Day 2 of e4m Content Jam, panellists discussed ways to improve content monetization
exchange4media Staff Nov 27, 2020 4:32 PM
e4m Content Jam 2020: On the first day of the event, Esha Nagar, Managing Director, Nepa India Pvt Ltd, shared the trends which will shape the future of content marketing
exchange4media Staff Nov 26, 2020 9:05 AM