Mindshare, HUL, JioStar clinch top honours at ICMA 2025

While Mindshare won the ‘Agency of the Year’ award, HUL was named the ‘Client Of The Year’ and JioStar bagged the ‘Content Marketing Award – Platform’ honour

by e4m Desk
Published: Dec 17, 2025 10:18 PM | 2 min read

The tenth edition of the Indian Content & Marketing Awards (ICMA) was held at a star-studded awards ceremony in Mumbai on Wednesday, December 17. The spectacular awards night brought together industry leaders, creators, and experts from the digital, media and advertising world to celebrate marketing brilliance and the best works in content marketing. The star-studded event was a gathering of industry luminaries to celebrate growth and innovation within the content space and recognise groundbreaking work and the creative minds behind the outstanding work.

ICMA recognises and celebrates the best content marketing campaigns and celebrates the content makers for their outstanding work, creativity, compelling campaigns and innovation. The key awards of the night in the Excellence category were bagged by Mindshare, Hindustan Unilever Limited and JioStar.

While Mindshare was awarded the ‘Agency of the Year’ honour, HUL was named the ‘Client Of The Year’ and JioStar was adjudged the ‘Content Marketing Award – Platform’. Meanwhile, Gourab Das, Partner – Gaming, Mindshare India, bagged the ‘Young Professional Of The Year’ honour at ICMA 2025.

Coming to the metal tally, Mindshare (Agency of the Year) bagged 23 wins including 8 golds, 7 silver and 8 bronze metals across categories, HUL (Client of the Year) took home 12 metals with 5 golds, 3 silver metals and 4 bronze metals and JioStar (Content Marketing Award- Platform) bagged 20 metals including 6 gold metals, 10 silver and 4 bronze metals across categories.

ICMA recognizes outstanding content marketing campaigns and content makers for their path-breaking work and innovation. Among the other key winners of ICMA 2025 are Nestle India, Muthoot Finance, UltraTech, Tonic Worldwide, Dabur, Omnicom Media, Goibibo, Spiral Content, Titan and Shemaroo.

The winners of the Indian Content Marketing Awards (ICMA) are selected from four main categories - Content Marketing Categories, Content Categories, YouTube Content Categories and PR & Influencer-Led Content Categories. The awards celebrated brands and agencies that have redefined the art of storytelling and brand communication through innovative content strategies.

This year, the jury was chaired by Rajneet Kohli, Executive Director- Foods, HUL. The awards highlight the industry’s most effective and inspiring content strategies and the evolution of content marketing as a powerful driver of brand growth and consumer trust.

Here's the complete list of winners of ICMA 2025: