At the e4m India Brand Conclave, Ram Mehrotra, Vice-President, Decorative Sales and Marketing Kansai Nerolac Paints, outlines the basics for a brand to replicate Nerolac's 100 years of success

exchange4media Staff Mar 1, 2023 3:49 PM

Jain succeeds HM Bharuka, Vice Chairman and Managing Director of the company

exchange4media Staff Apr 2, 2022 12:33 PM

He will now helm Tamil content in Indian and in international markets

exchange4media Staff Jun 14, 2021 11:58 AM

Bachlaus has quit as Head of Marketing after a stint of over 5 years at the paint major

exchange4media Staff Apr 28, 2021 9:39 PM

Under his watch, the agency was functional in launching several top brands and increasing brand saliency for many others

Mansi Sharma Apr 14, 2021 9:05 AM

As part of the association, Nerolac’s logo will feature on the lead side of the team’s helmet and cap

exchange4media Staff Mar 31, 2021 1:08 PM

The digital film has been conceptualized and created by FCBUlka

exchange4media Staff Nov 14, 2020 2:00 PM

As Kansai Nerolac completes 100 years, Anuj Jain, Executive Director, tells us about its new positioning and the steps it is taking to protect its stakeholders in a COVID-impacted world

Christina Moniz Oct 20, 2020 8:34 AM

The brand has been associated with T20 franchisees since 2016

exchange4media Staff Sep 23, 2020 3:19 PM

'Colours that Care' is the brand’s new positioning statement and a new campaign has been launched titled Aaj Careful toh Kal Colourful

exchange4media Staff Sep 2, 2020 3:18 PM

Industry sees it as a step towards collaboration among advertisers, agencies, and media owners

exchange4media Staff Aug 10, 2020 8:22 AM

This is the fourth extension in the campaign’s ongoing series #AajCarefulTohKalColourful

exchange4media Staff Jun 21, 2020 8:00 PM

The digital film has been conceptualized and created by FCB ULKA and directed by Kashif Memon

exchange4media Staff Jun 6, 2020 4:00 PM

The account will be handled out of the agency’s Mumbai office

exchange4media Staff May 18, 2020 10:57 AM

More than 30,000 painters will benefit from this initiative

exchange4media Staff Mar 30, 2020 11:24 AM

Incumbent agencies FCB Ulka and Publicis Worldwide India are also participating in the pitch

Neeta Nair Feb 7, 2020 8:14 AM

Gupta talks about the evolution of Tribes, campaigns close to his heart and the key trends to keep in mind for 2020

Noel Dsouza Jan 6, 2020 8:45 AM

Brands have associated with the movie via in-film presence and co-branded marketing promotions

exchange4media Staff Sep 24, 2019 6:50 AM

The paint brand will undertake initiative to promote reduction and reuse of plastic waste

exchange4media Staff Sep 22, 2019 6:00 PM

Radio Mango in association with Nerolac Healthy Home Paints flags off an Onam folklore-themed roadshow in Kerala

exchange4media Staff Sep 13, 2019 6:44 PM