nerolac
The Grand Prix award is for Kansai Nerolac’s “Barefoot Journey – The Coolest Seva” campaign
e4m Staff May 20, 2026 10:02 PM
As Sandeep Goyal, MD of Rediffusion, marks four decades in the business today, he speaks to e4m candidly about the gut, the grind, and where he feels Indian advertising lost its way
Aryendra Khan Mar 10, 2026 9:35 AM
The two-ad Gen AI created campaign has been scripted by Rediffusion and created in Gen AI by Aesthetic Intelligence Lab
e4m Staff Dec 22, 2025 1:10 PM
Hirokazu Kotera, Executive Director of Kansai Nerolac Paints, explains how the company leverages India’s market, mobile-first culture, and sustainability focus while upholding Japanese craftsmanship
Sunidhi Vijay Dec 22, 2025 9:32 AM
Pravin Chaudhari, Managing Director, Kansai Nerolac Paints, speaks to e4m, on the brand refreshing its iconic jingle, association with Ranveer Singh, the company’s media strategy and more
Sunidhi Vijay Oct 1, 2025 9:12 AM
Ram Mehrotra was previously with Astral Limited as its Senior Vice President of Sales and Marketing
e4m Staff Feb 10, 2025 11:59 AM
At the e4m India Brand Conclave, Ram Mehrotra, Vice-President, Decorative Sales and Marketing Kansai Nerolac Paints, outlines the basics for a brand to replicate Nerolac's 100 years of success
exchange4media Staff Mar 1, 2023 3:49 PM
Jain succeeds HM Bharuka, Vice Chairman and Managing Director of the company
exchange4media Staff Apr 2, 2022 12:33 PM
He will now helm Tamil content in Indian and in international markets
exchange4media Staff Jun 14, 2021 11:58 AM
Bachlaus has quit as Head of Marketing after a stint of over 5 years at the paint major
exchange4media Staff Apr 28, 2021 9:39 PM
Under his watch, the agency was functional in launching several top brands and increasing brand saliency for many others
Mansi Sharma Apr 14, 2021 9:05 AM
As part of the association, Nerolac’s logo will feature on the lead side of the team’s helmet and cap
exchange4media Staff Mar 31, 2021 1:08 PM
The digital film has been conceptualized and created by FCBUlka
exchange4media Staff Nov 14, 2020 2:00 PM
As Kansai Nerolac completes 100 years, Anuj Jain, Executive Director, tells us about its new positioning and the steps it is taking to protect its stakeholders in a COVID-impacted world
Christina Moniz Oct 20, 2020 8:34 AM
The brand has been associated with T20 franchisees since 2016
exchange4media Staff Sep 23, 2020 3:19 PM
'Colours that Care' is the brand’s new positioning statement and a new campaign has been launched titled Aaj Careful toh Kal Colourful
exchange4media Staff Sep 2, 2020 3:18 PM
Industry sees it as a step towards collaboration among advertisers, agencies, and media owners
exchange4media Staff Aug 10, 2020 8:22 AM
This is the fourth extension in the campaign’s ongoing series #AajCarefulTohKalColourful
exchange4media Staff Jun 21, 2020 8:00 PM
The digital film has been conceptualized and created by FCB ULKA and directed by Kashif Memon
exchange4media Staff Jun 6, 2020 4:00 PM
The account will be handled out of the agency’s Mumbai office
exchange4media Staff May 18, 2020 10:57 AM
More than 30,000 painters will benefit from this initiative
exchange4media Staff Mar 30, 2020 11:24 AM
Incumbent agencies FCB Ulka and Publicis Worldwide India are also participating in the pitch
Neeta Nair Feb 7, 2020 8:14 AM
Gupta talks about the evolution of Tribes, campaigns close to his heart and the key trends to keep in mind for 2020
Noel Dsouza Jan 6, 2020 8:45 AM