Nerolac calls for a creative pitch in Mumbai

Incumbent agencies FCB Ulka and Publicis Worldwide India are also participating in the pitch

e4m by Neeta Nair
Updated: Feb 7, 2020 9:04 AM


Kansai Nerolac

Kansai Nerolac Paints Limited (KNPL), one of the leading paint companies in India which has for years had a two agency model has invited a creative pitch in Mumbai, sources have told exchange4media. The agencies believed to be locked in the battle for the business are Leo Burnett, Publicis Worldwide India and FCB Ulka. The incumbent agencies being FCB Ulka and Publicis Worldwide India, who are also participating.

FCB Ulka has worked with Nerolac for more than a decade now and had made the iconic 'Jab Ghar ki Raunak Badhani ho' jingle which had also made a comeback in 2015 in a new avatar.

Nerolac has also been one of Publicis Worldwide India’s oldest clients and the agency has conceptualised campaigns such as 'Ghar ki Suraksha, yaani izzat ki suraksha', 'Jab Nerolac Impressions ka HD paint lagega, toh ghar ke saath aapka bhi impression badhega' etc, for the brand in the past several years.

exchange4media reached out to all the stakeholders but didn’t receive a comment at the time of filing the story.

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