The Grand Prix award is for Kansai Nerolac’s “Barefoot Journey – The Coolest Seva” campaign

e4m Staff May 20, 2026 10:02 PM

The two-ad Gen AI created campaign has been scripted by Rediffusion and created in Gen AI by Aesthetic Intelligence Lab

e4m Staff Dec 22, 2025 1:10 PM

Hirokazu Kotera, Executive Director of Kansai Nerolac Paints, explains how the company leverages India’s market, mobile-first culture, and sustainability focus while upholding Japanese craftsmanship

Sunidhi Vijay Dec 22, 2025 9:32 AM

Ram Mehrotra was previously with Astral Limited as its Senior Vice President of Sales and Marketing

e4m Staff Feb 10, 2025 11:59 AM

Jain succeeds HM Bharuka, Vice Chairman and Managing Director of the company

exchange4media Staff Apr 2, 2022 12:33 PM

He will now helm Tamil content in Indian and in international markets

exchange4media Staff Jun 14, 2021 11:58 AM

Bachlaus has quit as Head of Marketing after a stint of over 5 years at the paint major

exchange4media Staff Apr 28, 2021 9:39 PM

As part of the association, Nerolac’s logo will feature on the lead side of the team’s helmet and cap

exchange4media Staff Mar 31, 2021 1:08 PM

The digital film has been conceptualized and created by FCBUlka

exchange4media Staff Nov 14, 2020 2:00 PM

As Kansai Nerolac completes 100 years, Anuj Jain, Executive Director, tells us about its new positioning and the steps it is taking to protect its stakeholders in a COVID-impacted world

Christina Moniz Oct 20, 2020 8:34 AM

The brand has been associated with T20 franchisees since 2016

exchange4media Staff Sep 23, 2020 3:19 PM

'Colours that Care' is the brand’s new positioning statement and a new campaign has been launched titled Aaj Careful toh Kal Colourful

exchange4media Staff Sep 2, 2020 3:18 PM

This is the fourth extension in the campaign’s ongoing series #AajCarefulTohKalColourful

exchange4media Staff Jun 21, 2020 8:00 PM

The digital film has been conceptualized and created by FCB ULKA and directed by Kashif Memon

exchange4media Staff Jun 6, 2020 4:00 PM

More than 30,000 painters will benefit from this initiative

exchange4media Staff Mar 30, 2020 11:24 AM

Incumbent agencies FCB Ulka and Publicis Worldwide India are also participating in the pitch

Neeta Nair Feb 7, 2020 8:14 AM