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Kansai Nerolac celebrates World Environment Day with ‘Aaj Careful Toh Kal Colourful’ film

The digital film has been conceptualized and created by FCB ULKA and directed by Kashif Memon

e4m by exchange4media Staff
Updated: Jun 8, 2020 2:11 PM
Kansai Nerolac World Environment Day

Kansai Nerolac Paints Ltd. (KNPL) has unveiled a new digital film to celebrate ‘World Environment Day'. The digital film extends the thought of Nerolac’s recently launched brand campaign #AajCarefulTohKalColourful and is the third film in the continuing series. Through the digital film, Nerolac aims to raise awareness on the importance of environment conservation for a brighter and colourful tomorrow.

Kansai Nerolac Paints Ltd. recently launched the new campaign, ‘Aaj Careful Toh Kal Colourful’ with an intent to underline the importance of taking necessary precautions in the current Covid-19 situation to ensure a colourful future. The new thought-provoking film encourages citizens to take positive actions for the betterment of the environment and showcases how people can do their bit by taking small steps such as switching off fans/lights when not in use, conserving water, planting trees, contributing to cleaner air in minimal ways and more.

Through the years, Nerolac has consistently driven initiatives towards a greener environment. The film further highlights steps taken by Nerolac such as a continuous focus on energy security to reduce carbon footprint, planting over 40,000 trees across factories, 22% recycled water consumption and increasing renewable energy contribution in its overall energy consumption. The brand was also the first to launch Low VOC and Lead-free paints.

Speaking on the occasion, Anuj Jain, Executive Director, Kansai Nerolac Paints Ltd. said, “Our campaign ‘Aaj Careful Toh Kal Colourful’ has been created with an intent to spread awareness on the necessity of precautions in the present situation. The storyline of our campaign is based on our brand philosophy of 'Colours that Care'. We at Nerolac, have always believed that acting responsibly today will lead us to a viable future. We are extremely conscious of our responsibility towards sustainability and building a healthier tomorrow for future generations. We are positive that the film will resonate with our audience.”

The digital film has been conceptualized and created by FCB ULKA and directed by Kashif Memon.

Keegan Pinto - National Creative Director, FCB Ulka (West) said, "We are facing more environmental challenges than ever. Our actions have far-reaching consequences than we realise. As a creative guy, I firmly believe in finding creative and sustainable solutions to conventional problems. And it brings pure joy to work with brands that share a similar philosophy. Nerolac's World Environment Day campaign is based on the same thought but backed by real facts. This film beautifully conveys how a little care and change in approach can help us make sustainable choices to protect the environment."

The campaign ‘Aaj Careful Toh Kal Colourful’ is being promoted across Nerolac’s digital and social media platforms.

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