content-marketing-strategies

Algorithms can be kingmakers, but content remains king: Kotak Mahindra’s Kedar Ravangave

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At the e4m CTV Conference 2026, Kedar Ravangave, Head of Marketing at Kotak Mahindra Bank, noted that although algorithms influence what audiences watch, content continues to drive engagement

e4m Staff Jun 12, 2026 9:12 AM

Zeno Media and EarShot announce podcast content distribution to Indian diaspora listeners

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Zeno will highlight EarShot’s podcasts in Hindi, English and other Indian languages, on subjects like politics, health & culture, across its Indian and Indian diaspora user base

exchange4media Staff Feb 5, 2021 12:19 PM

Reality show helps drive deeper conversations with youth: Harish Narayanan, Myntra

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With the launch of Myntra fashion Superstar Season 2, Narayanan, Head of Marketing, shares insights on the growing importance of content & influencer marketing, and the brand’s marketing strategy.

Ritika Raj Dec 9, 2020 8:55 AM

e4m Content Upfront begins today

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Industry sees it as a step towards collaboration among advertisers, agencies, and media owners

exchange4media Staff Aug 10, 2020 8:22 AM

First e4m Content Upfront to bring insights from markets to brands & agencies

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exchange4media has launched Content Upfront with its Festival Edition to be held on August 12-14

exchange4media Staff Jul 27, 2020 8:08 AM

e4m e-Content Jam today: Experts to speak on Content Marketing during the pandemic

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Join industry leaders as they share their brand journey during the times of COVID-19 at e4m’s virtual conference

exchange4media Staff May 26, 2020 9:09 AM