muthoot-pappachan-group

Our strategy for & after COVID-19 will be customer-centric: Sanjeev Shukla, Muthoot Blue

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Shukla, the Group Chief Marketing Officer for Muthoot Pappachan Group, speaks about the brand’s COVID-19 strategies and importance of keeping customers first even during a crisis

Anjali Thakur Apr 17, 2020 8:38 AM

Royal Challengers Bangalore ropes in Muthoot Fincorp as title sponsor

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The partnership of title sponsor includes the jersey-front logo placement on the playing and training jersey, in-stadium integration at home matches, digital and other highly visible media platforms

exchange4media Staff Feb 11, 2020 7:08 PM

Pitch CMO Summit: Muthoot's Sanjeev Shukla discussed Conversation Marketing

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Shukla, CMO, Muthoot Pappachan Group said market survey is important to get insights on what is most needed to achieve personalised connection with the individual consumer

exchange4media Staff Mar 8, 2019 9:12 AM

What to expect from the Pitch CMO Summit 2019 happening today

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Leading industry experts will deliver key insights on Driving ‘Individualisation’ in the Data-Driven Era at the 11th edition of Pitch CMO Summit at ITC Maratha, Mumbai today 12 pm onwards

exchange4media Staff Mar 7, 2019 8:54 AM

‘Hum Hein Muthoot’ anthem is an attempt to bring oneness among company employees

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The creatives for the anthem, launched in January as part of internal communication, were conceptualised by Happydemic, a live entertainment and music platform

Neethu Mohan Feb 6, 2019 8:20 AM

e4m Conclave South: The need to build emotional connect with customers: Panel discussion

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Industry experts deliberate on the topic-- Objects of Desire: Creating the emotional connect

exchange4media Staff Dec 3, 2018 8:28 AM

Don’t miss the #e4mSOUTHConclave in Bangalore today

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The second exchange4media Conclave-South will be held today at the Taj MG Road, Bangalore

exchange4media Staff Nov 30, 2018 8:41 AM

Muthoot Pappachan Group extends ‘Blue Soch’ in new campaign with Vidya Balan

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The stories highlighted how Muthoot was a catalyst and an able partner in fulfilling the dreams of the hard-working common man

exchange4media Staff Oct 22, 2018 2:54 PM

Muthoot Pappachan Group launches new campaign with Vidya Balan for Onam

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Group companies Muthoot Fincorp Ltd and Muthoot Capital Services Ltd offer special gifts on their Gold Loan, MSME Loans and Two-Wheeler Loan to customers in Kerala for Onam

exchange4media Staff Aug 6, 2018 3:51 PM

Muthoot’s #KahaaniBlueSoch- A hit or miss?

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While the ad campaign does capture the brand’ s spirit and ethos, it’s just real people and real stories which steal the show.

Misbaah Mansuri Jul 10, 2018 8:55 AM

Muthoot Pappachan Group evangelises ‘Blue Soch’ in its new campaign with Vidya Balan

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The campaign also launches the new brand philosophy for the Group, ‘Blue is Belief’

exchange4media Staff Jul 7, 2018 8:58 AM