ipl-sponsorship
IPL?blur=25

The biggest income jump will come from title sponsorship as Vivo will pay Rs 484 crore compared to the Rs 222 crore that Dream11 paid in IPL 2020

Javed Farooqui Apr 30, 2021 8:46 AM

IPL?blur=25

While title sponsorship brings in its own surround sound and buzz, some experts believe that there is enough and more that IPL offers leaving almost no scope for any sponsor to feel sidelined

Ruhail Amin Mar 15, 2021 8:22 AM

itw?blur=25

Bhairav Shanth, Co-founder and Managing Director of ITW, explains why brands continue to invest in the IPL that has established itself as the biggest primetime entertainment property

exchange4media Staff Nov 11, 2020 3:41 PM

MILO?blur=25

As part of the campaign, the brand has launched a limited-edition pack that features RCB players

exchange4media Staff Sep 15, 2020 11:59 AM

IPL?blur=25

Dream 11, Unacademy, Equitas Small Finance Bank Limited, Performax, Ralco Tyres, Jai Raj Steel, Double Horse, FanCode Shop--IPL 2020 has a completely new support base

Ruhail Amin & Tasmayee Laha Roy Sep 11, 2020 9:30 AM

Valvoline roped in as principal sponsor of SunRisers Hyderabad for IPL 2020?blur=25

The association is part of the brand’s increased focus for its consumers through sports marketing

exchange4media Staff Sep 3, 2020 3:54 PM

IPL?blur=25

Highly placed sources have told e4m that BCCI has refused the 3-year term suggestion and feels they will get more in sponsorship monies in the next season when the Covid-19 threat subsides

Ruhail Amin Aug 19, 2020 12:39 PM

IPL?blur=25

Media reports suggest that the fantasy sports platform has outbid Tata Sons to clinch the deal

exchange4media Staff Aug 18, 2020 2:30 PM

IPL 2020?blur=25

According to media planners, Star India is expected to earn between Rs 2800- 3000 crore from IPL 2020 on TV and digital combined

exchange4media Staff Feb 12, 2020 8:05 AM

Royal Challengers Bangalore and Muthoot Fincorp?blur=25

The partnership of title sponsor includes the jersey-front logo placement on the playing and training jersey, in-stadium integration at home matches, digital and other highly visible media platforms

exchange4media Staff Feb 11, 2020 7:08 PM

Jaskaran Kapany Paytm?blur=25

Jaskaran Kapany, Vice President, Paytm tells us more about the reasons behind associating with cricket and how they are planning to leverage the current IPL season

Dolly Mahayan Apr 9, 2019 8:45 AM

Pillsbury RCB?blur=25

The campaign ‘Pillsbury Cookie Cake Jo Khaaye, Fan Ban Jaaye!’ is an 11 film campaign conceptualised and created by Leo Burnett India

exchange4media Staff Apr 8, 2019 1:31 PM

APL Apollo Delhi Capitals?blur=25

APL Apollo has also appointed The Crayons Network to kick off a 360-degree brand campaign to leverage the association with Delhi Capitals and the IPL

exchange4media Staff Mar 28, 2019 1:20 PM

TCL Delhi Capitals?blur=25

TCL will sponsor Delhi Capitals during the Indian Premier League 2019 season and will collaborate for engaging, consumer-centric brand initiatives

exchange4media Staff Mar 20, 2019 1:17 PM

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For the Indian Premier League Season 11, which commences from April 07, Fena has confirmed its official partnership with Kings XI Punjab, the runner-up of 2014, and, as per the association, all jerseys and merchandise of Kings XI Punjab will carry Fena’s logo.

exchange4media Staff Mar 12, 2018 7:19 PM

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Brand Goibibo will be sported on the back of the Mumbai Indians team jersey this season

exchange4media Staff Mar 12, 2018 1:39 PM

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Based on the premise of providing ‘extra bounce in everyday life’, the brand association will be for all the three sub-brands under its portfolio namely, NatureFresh Acti-Lite Refined Oils, NatureFresh Sampoorna Chakki Atta and NatureFresh Professional.

exchange4media Staff Mar 7, 2018 5:04 PM

Star IPL?blur=25

According to media experts, advertisers’ interest is natural since there is no other property which gives steady ratings over a six week period; and keeping in mind the steeply competitive categories, companies would surely want to be visible on such a platform.

exchange4media Staff Feb 15, 2018 1:08 PM