The BCCI Working Committee on Sunday announced the exit of PepsiCo as the title sponsor. Chinese mobile phone brand Vivo will take its place for the next two years. Though BCCI has not disclosed the deal amount with Vivo, the new deal is said to be worth Rs. 100 crore per year.
The rights on offer include sponsor branding of the relevant series with the title sponsor logo, official designation as the “Title Sponsor” of the relevant International or Domestic Series, visibility at the stadium during both international & domestic matches, broadcast sponsorship rights, and a host of other rights