title-sponsor

Guest Column: V Sudarshan, VP of Hansa Research Group analyzes the figures and the rationale behind VIVO's large spend

V Sudarshan 30-April-2019

Aaj Tak will occupy the place on the front of the Kings XI Punjab Jersey this year

exchange4media Staff 25-March-2019

The BCCI Working Committee on Sunday announced the exit of PepsiCo as the title sponsor. Chinese mobile phone brand Vivo will take its place for the next two years. Though BCCI has not disclosed the deal amount with Vivo, the new deal is said to be worth Rs. 100 crore per year.

exchange4media Staff 19-October-2015

The rights on offer include sponsor branding of the relevant series with the title sponsor logo, official designation as the “Title Sponsor” of the relevant International or Domestic Series, visibility at the stadium during both international & domestic matches, broadcast sponsorship rights, and a host of other rights

exchange4media Staff 23-June-2015

Coca-Cola India is said to have acquired 10% stake in the International Premier Tennis League. Promoted by Mahesh Bhupathi, the League is said to be on the verge of finalising a part equity-part sponsorship deal with the cola giant for an estimated Rs 18 crore

Collin Furtado 01-April-2015

In lieu of the Star Sports-ESPN title sponsorship deal with BCCI, brand experts feel that BCCI has lost its credibility but cricket as a game will continue to draw advertisers till Team India performs

Abhinav Trivedi 15-October-2013

In lieu of the Star Sports-ESPN title sponsorship deal with BCCI, brand experts feel that BCCI has lost its credibility but cricket as a game will continue to draw advertisers till Team India performs

Abhinav Trivedi 15-October-2013

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