Shwetal Basu is the Senior Vice President and Head of Brand and Marketing at Polycab India

e4m Staff Mar 12, 2026 8:58 PM

Shwetal Basu, Senior VP - Brand and Marketing Head, Polycab, talks about the new digital campaign, providing real value to the evolving consumers, brand transformation and more

Ritika Raj Apr 30, 2025 12:59 PM

As part of e4m’s efforts to recognise women leaders in our industry, we highlight the accomplishments of Shwetal Basu, Senior Vice President and Head of Brand and Marketing at Polycab India

e4m Staff Mar 10, 2025 2:47 PM

Shwetal Basu was earlier Chief Marketing and Communication Officer at Shoppers Stop

e4m Staff Sep 30, 2024 4:09 PM

The 'Nayi Diwali Nayi Soch' campaign focuses on how Indian families have become more progressive today in their gifting choices

exchange4media Staff Sep 30, 2022 8:46 AM

Basu has a strong experience of nearly 2 decades in customer behavior, marketing, and communications

exchange4media Staff Nov 9, 2021 12:51 PM