Polycab India hires Shwetal Basu as Senior VP, Head Brand & Marketing
Shwetal Basu was earlier Chief Marketing and Communication Officer at Shoppers Stop
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Published: Sep 30, 2024 4:09 PM | 1 min read
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Shwetal Basu has joined Polycab India as Senior Vice President and Head Brand-Marketing.
Shwetal Basu has over 20 years of marketing experience across diverse industries.
Prior to this, she was Chief Marketing and Communication Officer at Shoppers Stop for three years.
Basu was earlier with Metro Brands Limited. She was also associated with Adity Birla Retail for nearly 6 years.
Basu was also honoured at the Laqshya Pitch CMO Awards for her achievements as a marketer.
Her core competencies include consumer behaviour, go-to-market strategy, brand positioning, research, digital and content marketing, and visual merchandising.
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