Wavemaker India takes top spot in WARC 100 Most Effective Global Ranking 2025

Wavemaker India has secured the top spot in the WARC 100 Most Effective Global Ranking 2025. This achievement highlights the company’s commitment to delivering impactful and innovative marketing solutions.

Ajay Gupte, CEO, South Asia at Wavemaker, expressed excitement and delight on the achievement and said the victory belongs to the passionate teams, trusted clients, and groundbreaking ideas that continue to shape the future of marketing.

“Wavemaker India is No.1 in the world!! Again! We have done it once again—Wavemaker India is ranked No.1 in the WARC 100 Most Effective Global Ranking 2025! Doubling our celebrations as Wavemaker India is the *only Indian agency* in the top 10 charts, making it really special for all of us”, the LinkedIn post read.

“Topping the WARC 100 Effectiveness list for the second time reaffirms our belief that creativity, powered by insight and innovation, delivers real impact”, he added.

WPP took the triple crown in the WARC 100 Lists for 2025 after being named the number one company in the WARC Effective 100. The news follows WPP ranking first in WARC’s Media 100 and Creative 100 lists earlier this month.

WPP agencies led the media agency effectiveness rankings, capturing four of the top ten positions. Wavemaker Mumbai secured the number one spot, while Mindshare New York, EssenceMediacom New York, Mindshare Amsterdam, Mindshare Mumbai and Wavemaker London also earned places in the top 20.

Ogilvy continued its reign as the leading agency network in the Effective 100 for the third year running after topping the WARC Creative 100, with VML also placing in the top four. Mindshare, EssenceMediacom, Wavemaker and AKQA were also recognised in the top 25, demonstrating the company’s combined creative and strategic abilities in driving impactful client campaigns.