UBON becomes Official Headgear & Audio Sponsor for Rajasthan Royals for IPL 2023

Rajasthan Royals team will wear UBON's logo on their helmet and cap throughout the tournament

e4m by exchange4media Staff
Published: Mar 29, 2023 6:32 PM  | 2 min read
Ubon

UBON, a gadget accessory & consumer electronics brand, has announced its sponsorship of the Rajasthan Royals for the upcoming season of India’s premier T20 competition. The team, which is captained by Sanju Samson, will wear UBON's logo on their Helmet and cap throughout the tournament.

The upcoming T20 competition is one of the most-watched cricket tournaments globally, and this partnership will help UBON to reach a broader audience and showcase its products to a vast and diverse consumer base, the company said.

Lalit Arora, Co- Founder, and Spokesperson of UBON, said, "We are delighted to be associated with the Rajasthan Royals, one of the most iconic teams in the competition and to multi-fold the energy and excitement in the arena. This partnership reflects our commitment to bringing high-quality products and experiences to consumers across India. We believe that this tournament is the perfect platform to showcase our brand, and we are excited to support the Rajasthan Royals as they take on the best teams in the league."

Alok Chitre, Chief Business Officer, Rajasthan Royals said, “We are excited to associate with UBON, which is a marquee audio brand in the country. UBON’s brand values are driven by innovation and enthusiasm, which we aim to fully support with. I am confident that through this partnership the brand will be able to scale heights and reach out to potential consumers around the country.”

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Disney Star: Cumulative reach at 44.8 crore viewers for first 22 days of IPL 2024

The network has said that it has garnered 18,800 crore minutes of total watch time this IPL season

e4m by e4m Staff
Published: Apr 19, 2024 1:13 PM  | 1 min read
Disney Star IPL 2024

Disney Star, the official broadcaster of TATA IPL 2024 has registered a cumulative reach of 44.8 crore viewers for the first 22 days (26 matches) of TATA IPL 2024 (BARC data).

Disney Star has also garnered 18,800 crore minutes of total watch time.

The cumulative reach for the live broadcast has grown 8% compared to the last season with match ratings (TVR) growing by 15%.

The clash between MI and RCB on April 11th drew an audience of 14.75 crore viewers on television, who watched a total of 1,017 crore minutes of IPL coverage on the Disney Star Network.

Boldfit announces partnership with Mumbai Indians

Boldfit will offer an exclusive line of Mumbai Indians-branded merchandise

e4m by e4m Staff
Published: Apr 18, 2024 12:43 PM  | 1 min read
Boldfit Mumbai Indians

Boldfit has announced its partnership with Mumbai Indians.

The IPL is not only a platform for showcasing exceptional cricket talent but also an avenue for promoting a healthy and active lifestyle. With Boldfit's comprehensive range of products tailored to enhance performance and support fitness goals, Mumbai Indians players and fans alike can expect nothing short of excellence both on and off the field.

"We are thrilled to join forces with Mumbai Indians, one of the most prestigious franchises in the IPL," said Pallav Bihani, CEO of Boldfit. "This collaboration aligns perfectly with our mission to inspire and empower individuals to lead healthier and more active lifestyles. Together with Mumbai Indians, we aim to redefine the standards of performance and fitness within the realm of cricket."

Through this partnership, Boldfit will offer an exclusive line of Mumbai Indians-branded merchandise, including cutting-edge fitness tools. Fans will have access to a range of products designed to optimize their training regimes and support their favourite team throughout the IPL season.