JK Lakshmi Cement logo will be very visible on the back of the Rajasthan Royals match jersey

e4m Staff Mar 16, 2026 4:22 PM

The film, with Rohit Sharma, is part of ‘Soch Karo Buland’ campaign

e4m Staff Jan 19, 2025 4:00 PM

With this renewed partnership, Rohit Sharma will continue to be featured in JKLC’s advertisements and brand communications across the country, across platforms

e4m Staff Sep 23, 2024 1:52 PM

Through the campaign, JK Lakshmi Cement encourages people to reflect on the issues of homelessness and the transformative impact that even the smallest acts of kindness can have

e4m Staff Oct 15, 2023 1:14 PM

The digital ad film captures the emotion of liberation and a sense of ownership that is always missing in a rented house

exchange4media Staff Aug 14, 2021 8:00 PM

The campaign has garnered nearly 4 million views

exchange4media Staff Apr 6, 2021 4:00 PM

The franchise has added Kent RO as another principal sponsor to its portfolio

exchange4media Staff Mar 24, 2021 11:24 AM

Dr Shailendra Chouksey Whole-Time Director of JK Lakshmi Cement says that Sunrisers’ consistent performance over the years strikes a common chord with the brand

exchange4media Staff Jan 14, 2020 3:18 PM