Nxtcell India elevates Atul Vivek to Chief Executive Officer
Atul Vivek, earlier Chief Business Officer at Nxtcell India, has earlier held leadership roles across organisations such as Realme, Samsung Group, boAt, Lava, Aditya Birla Group, and Future Group
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Published: Jan 5, 2026 12:37 PM | 2 min read
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- Nxtcell India has appointed Atul Vivek as Chief Executive Officer (CEO), effective January 1, 2026, promoting him from his previous role as Chief Business Officer (CBO).
- Atul Vivek brings nearly 20 years of leadership experience from various organizations, including Realme, Samsung Group, and boAt, focusing on sales, marketing, and P&L management.
- Sanjeev Rathi, Managing Director of Nxtcell India, expressed confidence in Vivek's leadership abilities to drive business growth and strengthen the company's multi-brand portfolio.
- Atul Vivek aims to accelerate brand-led growth and expand Nxtcell India’s presence in global markets while focusing on innovative solutions.
Nxtcell India, the company operating the Alcatel brand in India and other international markets, has appointed Atul Vivek as Chief Executive Officer (CEO), effective 1 January 2026.
Atul Vivek has been elevated from his previous role as Chief Business Officer (CBO).
He brings close to two decades of extensive leadership experience across sales, marketing, retail operations, and profit and loss (P&L) management.
Atul Vivek has held leadership roles across organisations such as Realme, Samsung Group, boAt, Lava, Aditya Birla Group, and Future Group.
Commenting on the appointment, Sanjeev Rathi, Managing Director, Nxtcell India, said, “We are delighted to have Atul Vivek as an important pillar of our organisation. He has consistently demonstrated strong leadership, strategic foresight, and execution excellence. His elevation to CEO represents progression and reinforces our confidence in his ability to scale the business, strengthen our multi-brand portfolio, and lead Nxtcell India through its next chapter of sustained growth and global expansion.”
Atul Vivek, Chief Executive Officer, Nxtcell India, added, “ It has been a privilege to be part of Nxtcell India’s journey and building Alcatel, and I am honoured to lead the organization at this pivotal stage of growth and also to launch new brands and expand to other global markets. Together with our leadership team and colleagues, I look forward to accelerating brand-led growth, expanding globally, and building innovative, future-ready solutions that drive long-term impact.”
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