Hyundai secures top spot in brand visibility and recall for Men’s T20 World Cup 2026
Thums Up secured second place, followed closely by Coca-Cola
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Published: Mar 19, 2026 11:12 AM | 1 min read
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According to recent data measuring brand visibility and recall during the Men's T20 World Cup 2026, Hyundai emerged as the top brand, achieving a score of 84. The chart of the ‘Most Visible and Recalled Brands of the Men's T20 World Cup 2026’ confirms Hyundai’s leading position.
This analysis by SCORE Ad Effectiveness Measurement Solution indicates that Hyundai Motors gained notable brand visibility during the tournament. The findings highlight the effectiveness of Hyundai’s marketing strategy and its ability to capture viewer attention during this major international cricket event, hosted in India and Sri Lanka.
Other major brands also had a significant impact on viewer recall. Beverages were particularly well-represented, with Thums Up securing second place with a score of 76, followed closely by Coca-Cola on 72.
Additional brands that effectively engaged audiences included Gemini, Emirates, and Aramco, which occupied fourth, fifth, and sixth positions respectively.
The 2026 ICC Men's T20 World Cup was co-hosted by the Board of Control for Cricket in India and Sri Lanka Cricket from 7 February to 8 March 2026. India emerged as champions, defeating New Zealand by 96 runs in the final at the Narendra Modi Stadium in Ahmedabad.
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