t20-world-cup-2026
Several brands tapped into the tournament’s cultural momentum through influencer collaborations and fan-led storytelling, with names such as BookMyShow, Swiggy, Blinkit, Asian Paints among others
Shalinee Mishra Mar 13, 2026 8:45 AM
According to data released by Qoruz, nearly 120,000 creators posted about the tournament, sharing match reactions, analysis and fan moments across platforms
e4m Staff Mar 10, 2026 1:20 PM
After India defeated New Zealand to lift the T20 World Cup, brands and prominent personalities celebrated the historic win on social media
Vaishnavi Deshpande Mar 9, 2026 2:31 PM
In a post on X, ICC Chairman Shah said the concurrent viewers hit a peak of 60.5 million
Prior to this elevation, Pallavi served as Assistant General Manager - Marketing and earlier as Senior Manager - Marketing at Euler Motors
e4m Staff Feb 24, 2026 12:37 PM
TVR for India’s opening fixture against the USA goes up by 41%, digital reach up by 98% compared to the first match against Ireland in the 2024 edition
e4m Staff Feb 11, 2026 6:49 PM
The automotive giant has rolled out a 360-degree campaign featuring Shah Rukh Khan, pioneering AI-powered advertising as a premier partner of cricket’s biggest tournament
As per the report, ICC has approached other platforms, including Sony Sports, Netflix and Amazon Prime, for managing the media rights