Local pitches accounted for 86% of assessed media spend, with 46 local reviews worth $719M against 16 global or multi-market pitches worth $119M, says COMvergen...
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Media Agency Rankings in India
The media agency landscape in India has seen significant movements in 2026, with Wavemaker, Zenith, and Starcom leading the rankings. A total of 62 media account moves were recorded, amounting to $838 million, highlighting the competitive nature of the industry.
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Increased Media Account Movements
India records 62 media account moves worth $838M in H1 2026: COMvergence
Key Insights
5 Insights
Increased Media Account Movements
India recorded 62 media account moves worth $838 million in the first half of 2026, indicating a dynamic market.
Top Agency Rankings
Wavemaker, Zenith, and Starcom emerged as the leading agencies in India, showcasing their competitive edge.
Publicis Media's Dominance
Publicis Media led agency groups in new-business value, securing $218 million in H1 2026.
Growth in Media Investments
The significant financial movements reflect growing investments in media and advertising sectors in India.
Competitive Agency Landscape
The competitive nature of the media agency landscape is driving agencies to innovate and secure more accounts.
Frequently Asked Questions
5 Q&A
Wavemaker, Zenith, and Starcom are the leading media agencies in India for 2026.
The total value of media account moves in H1 2026 was $838 million.
Publicis Media led agency groups in new-business value with $218 million.
It indicates a dynamic and competitive media landscape in India.
COMvergence is a research firm that tracks media account movements and agency rankings.
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India records 62 media account moves worth $838M in H1 2026: COMvergence
Publicis Media leads agency groups in H1 new-business value at $218 mn
WPP Media followed at +$198M and Omnicom Media Group at +$18M
COMvergence: Wavemaker, Zenith, Starcom lead agency rankings in India
As per COMvergence’s New Business Barometer for India, at agency-group level, Publicis Media led with net new-business value of +$218M, followed by WPP Media (+...
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AI-assisted summary, reviewed by our newsroom
The media agency landscape in India has seen significant movements in 2026, with Wavemaker, Zenith, and Starcom leading the rankings. A total of 62 media account moves were recorded, amounting to $838 million, highlighting the competitive nature of the industry.