Zenith will handle integrated media planning, buying and implementation

exchange4media Staff Jul 6, 2022 8:57 AM


Zenith’s Advertising Expenditure Forecasts report says India to lead the growth with 21% expansion this year

exchange4media Staff Jun 8, 2022 11:01 AM


Zenith has been handling Nestle’s media planning and buying business for 17 years

exchange4media Staff May 31, 2022 8:16 AM

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At the first edition of e4m Pride of India Brands conference, a panel of entrepreneurs shared their secrets of building successful brands for Bharat

exchange4media Staff Apr 22, 2022 8:53 AM

Zenith India?blur=25

The agency will handle the entire gamut of media planning, including brand strategy, media buying & implementation

exchange4media Staff Mar 16, 2022 9:57 AM


Zenith’s Business Intelligence – OTC Healthcare report forecasts that OTC brands will increase digital ad spend at avg rate of 11% a year between 2021 and 2023

exchange4media Staff Mar 7, 2022 11:16 AM


Zenith estimates that global ad spend will reach US$705bn in 2021, up from US$634bn in 2019, and will rise to US$873bn by 2024

exchange4media Staff Dec 6, 2021 12:11 PM


The ROI agency has taken over the crucial account after beating MediaCom who serviced it for 12 long years

exchange4media Staff Nov 5, 2021 1:31 PM


Zenith also predicts that advertising expenditure by home-appliance brands will rise from US$4.4bn in 2020 to US$5.0bn in 2021

exchange4media Staff Oct 4, 2021 12:21 PM


According to Zenith's latest Advertising Expenditure Forecasts report, ad spend will exceed pre-pandemic peak by 6% this year

exchange4media Staff Jul 26, 2021 12:28 PM

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Be it the anticipation of a third wave or simply the relaxation of lockdown rules after the second wave, advertisers have made a comeback on TV

Sonam Saini & Tasmayee Laha Roy Jul 26, 2021 9:03 AM


Zenith will handle the entire gamut of media planning for Mamaearth, including brand strategy, planning, buying and implementation

exchange4media Staff Jul 12, 2021 9:04 AM


Experts say advertisers are keen on picking up sporting properties. T20 World Cup, which is three months away, already has five big partners on board

Sonam Saini Jul 8, 2021 8:55 AM


Lower pagination & contracted inventory have helped the medium rationalize costs. Also, businesses opening up after the second wave has led to increase in ad volumes

Tasmayee Laha Roy Jun 30, 2021 8:10 AM

Priyanka Kapur?blur=25

Kapur will be responsible for media planning, relationship management and supervising the complete and integrated offering for the client

exchange4media Staff Jun 1, 2021 9:00 AM


The Business Intelligence – Alcohol: Beer + Spirits report states that digital advertising will account for 30% of alcohol ad spend in 2023, up from 21% in 2019

exchange4media Staff May 24, 2021 11:34 AM


While there was up to a 40% dip in ad volumes in some markets in the early days of lockdown, the gap closed by November 2020 and it was back up to 100%

Tasmayee Laha Roy May 7, 2021 7:58 AM