zenith
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According to Zenith's latest Advertising Expenditure Forecasts report, ad spend will exceed pre-pandemic peak by 6% this year

exchange4media Staff Jul 26, 2021 12:28 PM

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Be it the anticipation of a third wave or simply the relaxation of lockdown rules after the second wave, advertisers have made a comeback on TV

Sonam Saini & Tasmayee Laha Roy Jul 26, 2021 9:03 AM

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Zenith will handle the entire gamut of media planning for Mamaearth, including brand strategy, planning, buying and implementation

exchange4media Staff Jul 12, 2021 9:04 AM

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Experts say advertisers are keen on picking up sporting properties. T20 World Cup, which is three months away, already has five big partners on board

Sonam Saini Jul 8, 2021 8:55 AM

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Lower pagination & contracted inventory have helped the medium rationalize costs. Also, businesses opening up after the second wave has led to increase in ad volumes

Tasmayee Laha Roy Jun 30, 2021 8:10 AM

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Kapur will be responsible for media planning, relationship management and supervising the complete and integrated offering for the client

exchange4media Staff Jun 1, 2021 9:00 AM

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The Business Intelligence – Alcohol: Beer + Spirits report states that digital advertising will account for 30% of alcohol ad spend in 2023, up from 21% in 2019

exchange4media Staff May 24, 2021 11:34 AM

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While there was up to a 40% dip in ad volumes in some markets in the early days of lockdown, the gap closed by November 2020 and it was back up to 100%

Tasmayee Laha Roy May 7, 2021 7:58 AM

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Print ad volume per newspaper per day remained almost same during Jan 21-Mar 21 compared to Jan 20-Mar 20, as per TAM AdEx data

Tasmayee Laha Roy Mar 19, 2021 8:36 AM

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Panchapakesan has over two decades of extensive experience working in the media buying, sales and planning vertical

exchange4media Staff Feb 26, 2021 8:34 AM

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India and Spain to lead adspend growth through 2022, says Zenith’s Business Intelligence – Video Entertainment report

exchange4media Staff Nov 2, 2020 11:22 AM

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The pace of recovery is faster in Tier 2, 3 and beyond markets as compared to the metros, say industry players

Tasmayee Laha Roy Jul 30, 2020 8:46 AM

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A panel of experts discussed 'Exciting Opportunities in Free to Air Television Space' as part of the webinar

exchange4media Staff May 19, 2020 8:56 AM

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This includes the mainline media and digital duties of the smartphone e-brand

exchange4media Staff Feb 5, 2020 1:10 PM

Anupriya Acharya Publicis?blur=25

Acharya started her career at Ogilvy in 1994 and worked at a number of agencies before joining Publicis Groupe in 2013 as CEO of Zenith

exchange4media Staff Dec 10, 2019 5:54 PM

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The Zenith’s Advertising Expenditure Forecast says global advertisers will increase ad spends by 4.3% in 2020

exchange4media Staff Dec 9, 2019 9:17 AM

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Radhakrishnan has over 15 years of experience in the marketing and advertising industry

exchange4media Staff Oct 10, 2019 3:20 PM

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However, Internet ad spend will exceed 50% of all global expenditure by 2021, the study reportedly states

exchange4media Staff Jul 9, 2019 11:16 AM

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Mirroring global patterns, time spent on mobile internet shows remarkable growth in India as well, going up from 9.4 mins daily in 2013 to 54 mins this year. It is expected to reach 79 mins by 2021

exchange4media Staff Jun 10, 2019 11:23 AM