Rawan Yaqub appointed Head of Zenith Saudi Arabia
According to her LinkedIn profile, she took up the new role in September 2025
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Published: Sep 30, 2025 12:31 PM | 1 min read
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- Rawan Yaqub has been appointed as the Head of Zenith in Saudi Arabia, effective September 2025.
- In her new role, she will focus on driving growth, enhancing client relationships, and delivering competitive media strategies.
- Yaqub brings nearly two decades of experience in the advertising and media industry, having worked with leading brands across the Middle East.
- Her leadership aims to strengthen Zenith's engagement with clients and align with the innovative goals of Saudi Arabia's Vision 2030.
Rawan Yaqub has been appointed as the Head of Zenith in the Kingdom of Saudi Arabia (KSA). As per her LinkedIn update, she stepped into this role in September 2025, marking a key advancement in her professional journey as well as for the agency’s leadership in the region.
In her new position, she will be responsible for driving Zenith’s growth in Saudi Arabia. Her focus will be on strengthening client relationships, building a strong and future-ready team, and delivering media strategies that are both locally relevant and globally competitive.
Yaqub has strong experience in the advertising and media industry across the Middle East. Over her career, she has worked with leading brands and teams, contributing to innovation and improved client engagement.
With close to two decades of experience in integrated and multi-market media, she now returns to Publicis Groupe Middle East, bringing a mix of regional understanding and global perspective.
Her leadership is expected to help Zenith deepen its engagement with clients in Saudi Arabia and strengthen its role in the country’s evolving advertising industry.
Her appointment also comes at a time when brands in Saudi Arabia are increasingly looking for media leadership aligned with innovation and the goals of Vision 2030.
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