Zenith wins media mandate for HONOR in India

This includes the mainline media and digital duties of the smartphone e-brand

e4m by exchange4media Staff
Updated: Feb 5, 2020 1:10 PM

Zenith has won the media mandate of HONOR, a global smartphone e-brand, in India. This includes the mainline media and digital duties of the brand. The business was won after a tightly contested multi-agency pitch.

Speaking of the appointment, Winston Li, CMO, HONOR India said: “It was a comprehensive pitch process and among other agencies, we were impressed with Zenith’s approach to drive business results. As a TechChic brand, we were looking for innovative ideas and fresh thinking that matches our style of working, brand and product proposition. We look forward to work with them.”

Tanmay Mohanty, CEO of Zenith India and Head of Global Partnerships for Publicis Media India, said: “We are tremendously delighted at the win. Zenith will look to leverage its strong ROI+ proposition and expertise in digital marketing to building market leadership for HONOR. Our focus on the full consumer journey and a single view across touchpoints will unlock new opportunities for the brand.”

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