tanmay mohanty?blur=25

In his new role, Mohanty will be closely working with Zenith’s Jai Lala, Starcom’s Rathi Gangappa, Sapient Razorfish’s Aditya Khanna, Deepak Pant and Anil Pandit

exchange4media Staff Apr 14, 2021 1:31 PM


This includes the mainline media and digital duties of the smartphone e-brand

exchange4media Staff Feb 5, 2020 1:10 PM

Hero MotoCorp Publicis?blur=25

Publicis Media has created a platform – Team Hero MotoCorp – that will be in charge of the account

exchange4media Staff Dec 26, 2019 4:35 PM


Are OTT platforms pushing the limits on ad spends or just nibbling away at the marketer’s allocation for YouTube, Facebook and TV? What will it take to unleash the potential of OTT platforms in India?

Neeta Nair Dec 17, 2019 9:12 AM


The Zenith’s Advertising Expenditure Forecast says global advertisers will increase ad spends by 4.3% in 2020

exchange4media Staff Dec 9, 2019 9:17 AM


While Pallav Jain and Sarfaraz Khimani will serve as Co-CEOs of Performics India, Tanmay Mohanty will take on additional role as Head of Global Partnerships for India

exchange4media Staff May 28, 2019 8:05 AM


According to Zenith’s Advertising Expenditure Forecasts, global e-commerce advertising could transform the way brands convert customers online & add about US$100bn of new money into the market

exchange4media Staff Dec 3, 2018 9:42 AM

Zenith India?blur=25

Zenith has elevated its Managing Partner and Head, West & South, Ajit Gurnani to the role of Chief Client Officer, and Jai Lala has been appointed as Chief Operating Officer

exchange4media Staff Oct 25, 2018 8:52 AM


The mandate covers the entire spectrum of traditional media, while the digital duties will continue to be handled by Performics.Resultrix

exchange4media Staff Aug 23, 2018 8:55 AM


The FMCG major called for a review after five years in November 2017 which saw some leading media groups from across the country participate

exchange4media Staff Dec 7, 2017 8:43 AM

Zenith wins Parle Products media mandate?blur=25

Zenith India, part of Publicis Media wins the media mandate for Parle Products which includes categories across biscuits, snacks, rusk & chocolates.

exchange4media Staff Dec 19, 2016 8:53 AM

Zopper awards its digital mandate to Performics?blur=25

The mandate includes full range of digital, including search engine optimisation (SEO)

exchange4media Staff May 6, 2016 11:03 AM

ZenithOptimedia's Resultrix wins digital mandate of Air Vistara?blur=25

This mandate includes the full range of digital capabilities including Communication planning, Search, Display, Mobile and Analytics

exchange4media Staff Oct 20, 2015 12:18 PM

No takers for programmatic buying??blur=25

The automated system of buying ads maybe the latest trend in digital marketing, but marketers and publishers are not exactly rushing to embrace the technology yet. We find out why...

Abhinn Shreshtha Aug 25, 2014 9:57 AM

ZO announces management succession in Performics, Resultrix in India?blur=25

Gulrez Alam moves to Singapore as Chief Development Officer, APAC. Tanmay Mohanty will be taking on the mandate of MD, Performics India

exchange4media Staff Jan 9, 2014 7:59 AM

Resultrix appoints Tanmay Mohanty as COO, India?blur=25

Mohanty will be reporting to Gulrez Alam, COO - Global, Resultrix. He moves from Interactive Media and Communication Solutions

exchange4media Staff Aug 22, 2012 8:19 PM