Suresh Chand, VP and Head of Marketing, Snacks, Noodles and Pasta, Foods Division, ITC Ltd, shares why success for the brand goes beyond traditional campaign metrics

Pooja Yadav Apr 14, 2026 12:20 PM

Thums Up secured second place, followed closely by Coca-Cola

e4m Staff Mar 19, 2026 11:12 AM

The top performers in the list of brands recalled belonged to quick commerce, online food delivery, e-commerce, groceries and gaming, shows the study by R K SWAMY Centre for Study of Indian Markets 

e4m Staff Nov 19, 2025 9:09 AM

According to industry observers, brands opt for Valentines’ Day campaign to enjoy higher recall and build consumer connect

Shantanu David Feb 15, 2023 10:58 AM

The latest IPL report by IIHB also noted that Rahul Dravid's association with CRED was more recalled by the respondents than Jackie Shroff's or Kumar Sanu's

exchange4media Staff Apr 27, 2021 8:37 AM

The research was undertaken across three broad parameters/metrics - reach, vViewability, and recall

exchange4media Staff Mar 24, 2021 4:43 PM

Experts feel that brand visibility is indispensable in government bodies too

Nafisa Shaheen Mar 2, 2020 4:59 PM